Head of Marketing / Marketing Director

H E A D O F M A R K E T I N G

ELAINE HAVENGA

Strategic Planning & Execution

Digital & Social Media Marketing

Brand Development & Management

Market Research & Analysis

Budget Management & ROI

Optimization

Team Leadership & Development

CRM & Marketing Automation

SEO/SEM & Online Visibility

SaaS

Funnel optimization

Marketing analytics

SKILLS

+23 5512 3352

Grand Baie, Mauritius

***********@*****.***

PROFILE

EXPERIENCE

Seidor Remote B2C

January 2019 - Present

GROUP MARKETING MANAGER, AFRICA

Spearheaded the marketing department, driving strategy and execution across multiple regions.

Developed and executed lead generation strategies through digital, event, influencer, and direct marketing.

Implemented CRM tools and marketing automation systems, enhancing operational efficiency.

Led rebranding initiatives, achieving a cohesive global brand identity. Managed multi-regional marketing teams, providing guidance and setting KPIs.

Oversaw social media strategies, boosting brand reputation and online presence.

Conducted market trend analysis, informing strategic planning. Achieved significant growth in net new sales through effective lead generation.

Managed budgets, optimizing ROI and resource allocation. Directed marketing strategies for major brands including SAP, AWS, and Microsoft.

KEY ATTRIBUTES

A seasoned marketing professional with over two

decades of experience in leading marketing teams

and driving strategic initiatives across diverse

industries. Adept at managing comprehensive

marketing campaigns, developing brand strategies,

and fostering strong partnerships.

Strong Leadership and

Communication Skills

Creative and Strategic Thinker

Adaptable and Resilient

Collaborative and Team-Oriented

Analytical with Attention to Detail

H E A D O F M A R K E T I N G

ELAINE HAVENGA

Hubspot Inbound Marketing (2018)

Google Africa Social Marketing (2018)

Google Analytics Diploma (2018)

International Diploma for Digital Marketing

Blue Magnet South Africa (2018)

Bachelor of Commerce, Specialization in

Marketing University of South Africa

(2006)

EDUCATION EXPERIENCE (cont.)

Tarsus Technology Group B2B & B2C

July 2016 – January 2019

GROUP MARKETING MANAGER, SOUTH AFRICA

Transformed the marketing department into a digital-forward entity. Led digital marketing initiatives, enhancing customer targeting and engagement.

Implemented marketing automation, streamlining operations. Expanded marketing focus from B2B to include B2C, increasing market reach.

Managed marketing budgets and vendor relationships, optimizing costs.

TECHNICAL Directed marketing strategies for brands like Microsoft, HP, and Dell. PROFICIENCY

Microsoft Office Suite (Word, Excel,

SharePoint)

Adobe Suite (Photoshop, InDesign)

CRM Tools (HubSpot, Marketo)

CMS (WordPress, Joomla)

Marketing Automation (Mailchimp,

Droopel)

Analytics Tools (Google Analytics, Survey

Monkey)

Social Media Platforms (LinkedIn, Facebook,

Twitter)

Westcon Africa South Africa B2B

September 2012 – July 2016

HEAD OF MARKETING, AFRICA

Developed and implemented marketing plans across various African regions.

Led digital strategy, enhancing online visibility and customer engagement.

Managed marketing campaigns, driving demand generation and sales acceleration.

Directed branding initiatives, ensuring consistent corporate messaging. Conducted performance appraisals and provided development opportunities for the marketing team.

EARLIER ROLES

Senior Sales and Marketing Manager at The Box Visual Comm. Senior Campaign Manager at The Creative Counsel.

Customer Relationship Manager at Kagisano Financial. Marketing Assistant and Office Manager at Pencraft Industries. Shop Manager and Bookkeeper at The Bed Shop.

SAP Marketing Excellence Award Africa 2022 & 2020 - Recognized for outstanding marketing performance. Leadership in SEIDOR Regional Marketing - Ensured alignment across multiple regions. Westcon-Comstor Marketing Council Member - Selected as a top marketing professional in the EMEA region. AxizWorkgroup Promotions - Rapid advancements post-merger. Award-Winning Campaigns - Led successful campaigns recognized globally. PROFESSIONAL ACHIEVEMENTS

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