Ui Designer User Experience

Evan Boecking

UX/UI Designer

*******@******.*** 256-***-**** eboecking.com linkedin.com/in/eboecking/ WORK HISTORY

UX/UI Designer – Contract: Way of Jen, Remote, February 2024 - Present

● Contribute to the successful redesign of a B2C website, championing a user-centric approach and enhancing the overall user experience based on the client’s unique business needs.

● Collaborate closely with the team lead to understand client design needs, manage stakeholder input, present design concepts, and effectively communicate design strategies and solutions.

● Utilize visual storytelling techniques to convey design ideas, elevate the client's brand, and ensure a seamless user experience through iterative design iterations.

● Implement accessible and responsive design principles to maintain brand consistency across various devices, prioritizing user satisfaction in every design choice.

● Conduct thorough competitive analysis to inform user-centered design decisions, integrate successful tactics and rectify competitors' weaknesses to deliver a fresh and distinctive design. UX/UI Designer – Contract: Playard, Remote, November 2023 – February 2024

● Orchestrate and lead a dynamic agile team of five designers in the exploration of user-focused design, shaping a robust design strategy for a B2C sports-focused application and administrative desktop.

● Prompt and mediate communication with a team of designers based on the client’s needs and business strategy to develop a robust and user-centered design.

● Facilitate competitive research and heuristic evaluation of the existing MVP, resulting in iterative improvements to MVP design and UI aesthetics by refining mockups.

● Establish a comprehensive design system and style guide, promoting consistency and scalability across the product unifying the user experience, and reducing design and development time for future features.

● Craft comprehensive developer handoff files containing UX design specifications to ensure smooth collaboration and execution between design and development teams.

● Initiate implementation of a user-centered content strategy to ensure accessibility standards guaranteeing inclusivity and accessibility to users with diverse needs and abilities. UX/UI Designer – Contract: Virch Merch, Remote, August 2022 – October 2023

● Collaborate in the successful design of a B2B2C merchandise website, driving a user-centric approach and enhancing the usability and overall user experience based on the client’s business model.

● Conduct user research based on the client's business strategy to uncover insights into the target audience's needs, preferences, and pain points, shaping the design strategy for the application.

● Implement user-centric design methodologies to refine and optimize design workflows and processes, fostering seamless collaboration among cross-functional teams.

● Create and maintain a comprehensive design style guide encompassing typography, icons, color palettes, components, buttons, and a grid system to ensure consistency and coherence across all design assets.

● Employ a meticulous and iterative design methodology encompassing low-, mid-, and high-fidelity wireframes to align with client and project needs and evolving expectations of users.

● Facilitate a streamlined and intuitive user onboarding process for businesses and individual consumers, minimizing friction and enhancing overall engagement. Digital Designer - IgadI, Denver, August 2020 - October 2023

● Manage the user experience optimization of a retail loyalty infrastructure, harmonizing the functionality of our mobile and web platforms with the e-commerce ecosystem, fostering a unified omnichannel experience.

● Organize the implementation and supervision of a customer loyalty and communications platform, resulting in 7500+ downloads and fostering an active user base of 35,000+ customers, enhancing the user experience.

● Guide the research, design, and optimization of centrally managed digital signage for 10 retail locations, contributing to a seamless and user-friendly in-store environment.

● Lead the execution and management of two unique online ordering platforms, achieving a substantial gross revenue exceeding 5 million within a 3-year period, emphasizing a user-centric approach to maximize revenue.

● Initiate the creation and strategic development of over 1.2 million customer campaigns and newsletters through a multi-channel approach, utilizing text, email, and push notifications to enhance user engagement.

● Facilitate the onboarding and orchestration of SEO partnerships, effectively increasing customer visibility and organically expanding acquisition efforts for 10 diverse retail locations. Owner – Ebo Creative, Fort Collins, CO, January 2019 - October 2021

● Craft user-centric marketing materials optimized for digital and print campaigns to enhance overall user experience while factoring in objectives from both the marketing and sales departments.

● Produce compelling digital assets tailored for social media initiatives, focusing on creating engaging user interactions and experiences.

● Successfully execute a range of client projects, addressing diverse design needs and ensuring alignment with user-centered design principles.

Graphic Designer – IgadI, Denver, October 2017 - August 2020

● Strategically collaborate with external vendors to craft co-branded advertisements and cross-promotional marketing collateral, elevating brand visibility and market presence.

● Manage digital menus for online and in-store platforms, optimizing user navigation, promoting product visibility, and leveraging in-store activations for targeted promotions resulting in increased revenue from online sales.

● Facilitate the design, visualization, and rendering of six store buildout initiatives, to help dictate crucial design decisions while maintaining brand congruence across all ten retail locations.

● Demonstrate proficiency in product photography and photo/video editing techniques, enhancing the visual appeal of brand assets and marketing collateral while guiding social media presence. Graphic Designer – Sonic Tools, Auburn, AL, October 2016 - October 2017

● Utilize user-centered design principles to conceptualize and execute customer product buildouts, ensuring that physical spaces are optimized for usability and user satisfaction.

● Develop social media and website graphics with a keen focus on enhancing user engagement and creating a cohesive visual narrative that aligns with brand identity and user expectations.

● Elevate client presentations by employing effective visual communication strategies, such as storytelling techniques and data visualization, to convey complex ideas in a clear and compelling manner.

● Perform detailed photo editing and retouching, upholding high-quality and visually pleasing aesthetics across all visual assets, maintaining consistency and professionalism in line with brand standards and user preferences. EDUCATION

Master’s of Landscape Architecture – Auburn University Bachelor of Science in Environmental Design – Auburn University Advanced Figma, Advanced Prototyping – Design Masterclass Certified AlpineIQ Expert - AlpineIQ

Digital Signage Certified User - ScreenCloud

SKILLS

Research: User research and strategy, user testing, heuristic evaluation, user flows, competitive analysis, personas, storyboarding, interviewing, design thinking, persona development, affinity diagramming, empathy mapping. Design: Mobile application and web design, wireframing, prototyping, iterative design, information architecture, graphic design, branding, color theory, UI components, design systems, style guides, typography, illustration, logo design. Tools: Figma, Miro, Microsoft Office, Adobe Creative Suite, Zoom, SketchUp, Google Business. Soft: Collaboration, empathy, positive attitude, problem-solving, critical thinking, curiosity, attention to detail, communication, flexibility, active learning, adaptability, time management, open-mindedness, patience.

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