Marketing Manager Social Media
Resume:
BD CREATIVE
With over ** years of experience, I'm a seasoned marketing expert specializing in strategic planning, trade/omni-channel marketing, project management, and e-com/digital integration. I've honed my skills in brand and retail marketing with major international brands such as adidas, Under Armour, and Foot Locker. My career journey includes roles as director of marketing at Spira Fitness & Wellness Club, senior omni-channel marketing at adidas, head of marketing at Under Armour, and brand retail marketing manager at Foot Locker. My educational background consists out of a postgraduate honors bachelor’s degree in Bus. Admin. & Marketing (B. Tech (Hons)), an undergraduate bachelor’s degree in Bus. Man. & Marketing (B. Com), and a Diploma in social media and digital marketing. J O D I E L O U W
OMNI-CHANNEL MARKETING EXPERT
Austin, Texas
*************@*****.***
linkedin.com/in/jodie-louw-64254015
EDUCATION
Dip. Digital Marketing & Social Media
Vega College
2017
Diploma in Supply Chain Management
Cape Peninsula University of Technologies
2009
Bachelor’s of Technology (Hons)
(Business. Admin. & Marketing)
Cape Peninsula University of Technologies
2008
Bachelor’s of Commerce (Business.
Admin. & Marketing)
Oxford Brookes, Damelin
2006
Diploma in Sales & Marketing
(1st class honors)
Damelin
2001
Diploma in Business. Admin. &
Marketing (Cum Laude)
Damelin
1999
Diploma in Human Movement Science &
Exercise Studies
Exercise Teachers Academy
1998
PROFESSIONAL PROFILE
CONTACT
WORK EXPERIENCE
DIRECTOR OF MARKETING
Spira Fitness & Wellness Club / Al Forsan International Sports Resort 2023 – current
• Leading the marketing function of Spira Club, an 80,000 sqft premium fitness and wellness facility commissioned by the Abu Dhabi Executive Council.
• Spearheading and managing four specialized agencies to develop and execute an impactful launch strategy, positioning Spira as a pioneering fitness and wellness brand within the UAE.
• Implementing innovative digital and activation marketing campaigns to elevate brand awareness and lead generations.
• Formulating and executing a dynamic digital strategy aimed at establishing Spira as a prominent figure in the GCC fitness landscape.
SENIOR OMNI-CHANNEL MARKETING MANAGER (B2B/WHOLESALE) adidas (MENA)
2019 – 2022
• Led a team of 5 marketing professionals, supporting adidas' B2B/wholesale partners across the MENA region.
• Managed a budget of USD5.5mil supporting 670 doors and 25 e-commerce sites, spanning over 15 key MENA markets.
• Planned and executed bi-annual growth strategies, collaborated with senior stakeholders to achieve growth KPIs, aligned partner calendars with global launches, and executed customized consumer journeys.
SENIOR TRADE MARKETING MANAGER
Coty (Africa)
2017 – 2019
• Supported 11 distributors across 54 African markets in trade marketing and visual merchandising for Coty's luxury fragrance portfolio, such as Gucci, Hugo Boss, Burberry, Calvin Klein, etc.
• Developed category growth strategies, channel plans, and promotional programs while managing third-party suppliers and implementing trade and launch programs. HEAD OF MARKETING
Under Armour (GCC)
2016 – 2017
• Led a 10-member team overseeing visual merchandising, brand communications, sponsorship & partnership programs, and trade marketing across all channels.
• Managed a USD5 million Marketing Working Budget, in collaboration with global teams in Baltimore and Panama, while ensuring a positive ROI and executing impactful brand activations which were aligned with Under Armour's product category strategies.
BD CREATIVE
BRAND RETAIL MARKETING MANAGER
Foot Locker (ME)
2013 – 2016
• Directed all marketing operations, promotions, and product launches.
• Responsible for annual budgets of USD2.3mil for Foot Locker and Kids Foot Locker Middle East, servicing approximately 30 doors across 6 markets
• Collaborated with global teams in New York and Amsterdam, aligning on seasonal strategies and conducting training during annual international business trips.
• Liaised with internal corporate marketing teams and external agencies to ensure compliance with Alshaya's guidelines while ensuring maximize brand optimization and commercial growth.
CO-FOUNDER & BRAND DIRECTOR
Rockets Compression Garments
2002 – 2013
• Co-founder and brand director of Rockets Compression Garments, overseeing sports, fitness, and wellness product distribution through wholesale, DTC, and e-commerce channels.
• Led product launches, managed the promotional calendar, developed financial plans, conducted market analysis, recruited & onboarded distributing agencies, and supervised product R&D activities.
OPERATIONS MANAGER
Sports Science Institute of SA
1996 – 2002
• Directed daily operations, implemented strategies, managed P&L, and optimized workflows for organizational efficiency.
Marketing Management
Communications Management
Stakeholder Engagement
Brand Management & Development
Strategy Development & Execution
Budget Management, Planning &
Execution
Project Management
Business Development
KPI Driven
Training, Coaching & Mentoring
Social Media Management
Business Planning
Search Engine Optimization
Media & Public Relations
Customer Relationship Management
Strategic Planning
SKILLS
High-Performance Leadership
Accountability
Creative
Positive Attitude
Responsible & Reliable
Time Management
Communication Skills
Proactive
Problem Solving
Resilience
Integrity
ATTRIBUTES
MARKETING CONSULTANT
Talents Experiences (2022)
Pro bono strategic marketing planning
PART-TIME LECTURER
Damelin (2017 –2018)
Part-time lecturer to final year bachelor’s of commerce students PROJECT MANAGER
Traction Projects (2012 – 2013)
Designed and implemented projects and SMME programs endorsed by South Africa's economic development policies and government growth initiatives. Sean van Wyk
Snr. Sales Director at adidas GCC
James Emmens
Snr. Sales Manager at adidas MENA (Wholesale/B2B)
Karissa Bautista
Senior Omni-channel Marketing Manager at adidas MENA
FREELANCE ROLES
REFERENCES
Contact this candidate