Freddie Shelton
Montgomery, AL *****
***************@******.***
Experienced Director of Sales
Authorized to work in the US for any employer
Work Experience
Regional Director of Sales
Olmstead hospitality-Montgomery, AL
August 2004 to June 2024
• Maintain and promote a teamwork environment with effective and clear communication amongst co- workers.
• Ensure the best client service is being made available through communication amongst the team, cross-training within the department, and appropriate office coverage.
• Works with sales managers to ensure understanding of sales strategy and effective implementation of this strategy for the segment.
• Works with the management team to create and implement a sales plan addressing revenue, customers, and the market for the segment
• Setan example through a professional, friendly attitude toward clients and co-workers, timely response to clients and co-workers’ needs, and observance of sales office standards.
• Ensure the hotel meets or exceeds budgeted goals.
• Follow and track company cross-sell procedures.
• Utilize company profile database to determine geographic areas for travel agent calls while maintaining top and existing travel agent accounts.
• Organize travel agent month and travel agent appreciation rates for slow months.
• Assists with the development and implementation of promotions, both internal and external.
• Creating a focus on attracting new business.
• Attending and contributing to the monthly sales strategy meeting
• Updating and owning the sales strategy & sales plan with the GeneralManager.
• Review and approve any special corporate negotiated rates by signing theCVGR (Company Volume guaranteed rate)contract.
• Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets an example with personal booking goals).
• Leads on-property sales functions to build long-term, value-based customer relationships that enable the achievement of hotel sales objectives.
• Recommends monthly room nights target goals for sales team members.
• Participates in sales calls with members of the sales team to acquire new business and/or close on business.
• Develop and send informative press releases to targeted lists highlighting all activities and promotions.
• Maintain and expand corporate incentive program via direct mail, personal visits, etc.
• Oversee and ensure the updation of rates, and promotions on the hotel website, OTA’s (Online travel agents), GDS, etc. without any rate parity.
• Responsible for the training of sales managers and staff.
• Follow and promote hotel standards with guests, and co-workers.
• Evaluate and drive the hotel’s participation in the various sales channels, Market Sales, Event Booking Centres, electronic lead channels, etc.
• Monitors all day-to-day activities of direct reports.
• Executes and supports the operational aspects of business booked (e.g., generating proposals, writing contracts, customer correspondence
General Manager
Hyatt-New Orleans, LA
July 1998 to August 2003
• Organizing meetings with hotel department heads to address changes to policies and assess progress
• Ensuring all hotel staff comply with operational and service standards, in addition to hotel policies and procedures
• Training and developing hotel staff to achieve their career goals and become more successful in their roles
• Identifying strategic goals for the hotel and communicating the importance of achieving those goals to staff
• Helping resolve guest complaints and booking and billing issues
• Managing the profitability of the hotel, overseeing revenue targets and creating budgets for individual departments
• Recruiting and hiring new hotel staff to fill vacant positions
• Greeting guests and inspecting their rooms to ensure they're clean and satisfactory
• Maintaining the hotel's physical properties and arranging for repairs, if necessary
• Ensuring that the hotel meets all health, safety and security laws and regulations
• Planning and implementing hotel marketing campaigns to attract new guests
• Organizing and planning all events on the hotel's property, such as conferences, weddings and special gatherings
Education
Doctorate in Psychology
LSU - Baton Rouge, LA
July 1998 to September 2003
Skills
• Windows Xp. Microsoft, Operate A Cash Register, Provide quality customer service (10+ years)
• Marketing
• Powerpoint
• Strategic Planning
• Word
• budget
• retail sales
• training
• Customer Relationship Management
• Funeral Directing
• Customer Service
• Money Handling
• Answering Phones
• Assistant Manager Experience (10+ years)
• Accounting (8 years)
• Telemarketing (4 years)
• Excel (6 years)
• Management Experience (10+ years)
• Leadership Experience (10+ years)
• Microsoft Office (5 years)
• Communication Skills (10+ years)
• Restaurant Experience (10+ years)
• Revenue Management (9 years)
• Writing Skills
• Writing Skills (10+ years)
• Sales Experience (10+ years)
• Operations Management (10+ years)
• Sales (10+ years)
• Budgeting
• Microsoft Powerpoint
• Microsoft Word
• Nonprofit Management (10+ years)
• Market Research
• Event Planning
• Crisis Intervention
• Human Resources
• Administrative Experience
• Program Development
• Computer Skills (10+ years)
• Time Management (10+ years)
• B2B Sales (3 years)
• Upselling (6 years)
• Outside Sales (7 years)
• CRM Software
• Business development
Certifications and Licenses
Driver's License