Marketing Communications Social Media

Michelle Wagner Shingler

Passionate director specializing in impactful brand campaigns and sales

engagement for global corporations. Committed to achieving desired KPIs through high-performing deliverables. Acknowledged for crafting strategic creative solutions that align with business objectives. Renowned for cultivating a positive work culture and establishing collaboration. 971-***-****

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linkedin.com/in/michelle-wagner-shingler-MarCom

INDUSTRIES PROFESSIONAL EXPERIENCE

Corporate/Consultant Roles

B2B/B2C

Commercial Segment and Subsegments

Foodservice Segment and Subsegments

Industrial/Manufacturing Segment

Healthcare Segment

Distribution Channel

Janitorial/Sanitation

Sustainability Thought Leadership

eCommerce

Consumer Packaged Goods

SKILLS AND SPECIALTIES

Microsoft 365: PowerPoint,

Excel, Word, Outlook, Teams,

SharePoint, OneDrive

Account Management

Integrated Marketing and

Communications

Client Partnerships

Brand Advocacy

Marketing Strategy

Social Media Content

Event Planning

Trade Association Relationships

Marketing Tactics

Thought Leadership Positioning

Content Management

Employee Engagement

Sales Engagement

Media Bank

Percolate

EDUCATION

Florida State University

Tallahassee, Florida

Bachelor of Science

NW Incentives, LLC

Principle, Marketing Communications Consultant and Producer 2012 – present

Tork, an Essity Company - Brand Communications Manager Drove all external and internal marketing communications for Tork Vision Cleaning and Tork PaperCircle® - EU and USA.

Led strategic development and execution of various brand segment campaigns with translations in 23 languages. Deliverables often in excess of 1000 total files and versions.

Owned division inclusion in US trade association and event management Navigated a highly complex review cycle with global brand segment directors, corporate communications managers, sustainability council, country managers, executive sales management and field brand activation teams. Maximized in house creative team resources and agency partnerships to develop creative solutions with consistent and effective branded content. Meticulously managed several $1 MM campaign budgets. Experienced and responsive Project Manager, Special projects. Atlanta, GA Portland, OR

ReStockit.com - Category Merchandising and Content Manager Spearheaded category manufacturer relations – Office, Jan/San, Paper and Cleaning Chemicals

Designed and implemented consistent content master brand template and managed execution.

Secured Partner Promotions program development and management. Green Marble, Inc - Account Manager

Secured account opportunity and launched Brawny Industrial Flax product line of wipers.

Georgia-Pacific

GP PRO - Segment Manager Dixie Foodservice

Unisource - Senior Communications Manager

Market expert, trade leader and brand selling strategist. Developed the value proposition for restaurants, managed services, convenience stores and grocery/retail.

Led executive/category communications on trend and forecasting research. Initiated and implemented strategic marketing program for National Account top 100 restaurant chains and key franchisee networks. Overall new business and growth in equity products up 19% with over all case sales up 2% over prior year.

Created and implemented field sales campaigns targeting the Top 50 Managed Services companies, Top 200 Convenience Store Chains and Grocery National Account Sales resulting in a 4% lift on average. Championed partnerships with trade associations aimed at heightened mindshare and thought leadership. Commissioned NRA Recycling Research and launched User App.

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