Jessalyn Johnson
Brooklyn, NY *******.*********@*****.*** linkedin.com/in/jessalynjohnson jessalynjohnson.com/portfolio Education
The New School New York, NY
Master of Fine Arts in Creative Writing for Fiction Aug. 2018 – May 2020 Grand Canyon University Phoenix, AZ
Bachelor of Arts in English Literature Aug. 2015 – May 2018 Experience
Copywriter and Content Strategist Nov 2021 – Present Webull Financial New York, NY
• Spearhead research and create compelling blogs and content that resonate with Webull’s target audience
• Collaborate with teams across the US, Canada, and China to ensure consistent messaging and brand voice for digital content projects
• Review and enhance marketing materials, internal application scripts, emails, website content, and legal documents for clarity and accuracy
• Create and implement unique social media content across multiple platforms Content Writer Dec 2020 – October 2021
Endowl Remote
• Crafted engaging content for the estate planning network’s blog, focusing on decentralized finance, cryptocurrency, and blockchain technology
• Managed and optimized social media content and ads on Facebook, LinkedIn, and Twitter (X) using Hubspot Revolution Tutors May 2020 – May 2021
Content Writer and Tutor Remote
• Authored weekly blog posts targeting high school students on topics such as SAT/ACT preparation, tutoring tips, and college entrance advice
• Tutored high school students in English Literature, writing, and critical thinking skills for the classroom The New School University Learning Center Aug 2018 – May 2020 Writing Tutor New York, NY
• Provided writing assistance to undergraduate and graduate students at The New School, guiding them in producing high-quality academic work
Grand Canyon Education Jan 2016 – May 2018
Digital Copywriter Phoenix, AZ
• Developed and edited original content for the GCU Blog on topics including college life, degree programs, and career opportunities
• Increased clicks for degree program information by 15% with inspired and unique blog content Skills
• Proficient in Microsoft Office Suite, Google Suite, and Canva
• Experienced in social media management tools like HubSpot, Hootsuite, and Mailchimp
• Familiar with content management systems like WordPress and version control systems like GitHub
• Experienced in areas of SEO, copywriting, copyediting, proofreading, research, and content development.