Digital Marketing Social Media

MAGGIE GANN

WWW.LINKEDIN.COM/IN/MAGGIEGANN BIRMINGHAM, AL 205-***-**** *******@******.***

EDUCATION

Auburn University – Harbert College of Business Auburn, AL Bachelor of Science in Business Administration May 2024

• Major: Marketing

• Relevant Coursework: Marketing and New Product Development, Strategic Marketing, Services Marketing, Digital Marketing, Customer Relationship Management, Marketing Research and Analytics, Public Speaking, Financial Accounting, Business Process Management, Business Analytics, Information Analysis SKILLS

• Core Competencies: Market research, data analysis, strategic planning, content creation, brand management, graphic design, social media management, SEO/SEM, digital marketing, communication, customer relationship management, collaboration, project management, and time management.

• Technical Proficiency: Microsoft Excel, Adobe, Creative Suite, Canva, Qualtrics, Google Analytics, HubSpot, and Salesforce

• Work Ethic: Strong communication, teamwork, adaptability, problem-solving, time management, attention to detail, proactive attitude, creativity, multitasking, leadership, reliability, initiative, strategic thinking, customer-focused, goal-oriented, accountability, flexibility, resilience, and continuous improvement. PROFESSIONAL EXPERIENCE

KindThread Birmingham, AL

Marketing Intern June 2023 – August 2023

• Coordinated and managed sales team projects, ensuring timely and efficient execution.

• Developed and distributed engaging content (text, images, videos) across various platforms, enhancing brand visibility and engagement.

• Conducted comprehensive competitor analysis to inform strategic marketing decisions and identify market opportunities.

• Monitored and analyzed social media engagement metrics, responding to comments to foster positive audience interactions and improve customer satisfaction. Havercamp Birmingham, AL

Marketing and Design Assistant May 2021- July 2023

• Supported design team in creating compelling product designs and marketing copy, leveraging proficiency in Adobe Creative Suite and graphic design.

• Developed a product line generating $85,000 in sales for 2022, featured in 24 products, showcasing strong market acumen and design skills.

• Designed a subsequent collection with $3,000 in sales for 2023, demonstrating continued growth and market relevance.

• Organized and optimized the company's Amazon store, improving product listings, enhancing visual appeal, and increasing search visibility, which resulted in a significant boost in online sales. Mellow Mushroom Auburn, AL

Hostess May 2022 – May 2023

• Provided exceptional customer service by efficiently seating over 300 customers per shift and managing phone inquiries.

• Fostered teamwork by assisting servers and staff, ensuring smooth service operations during peak hours.

• Developed strong management skills, including time management, adaptability, and leadership, in a fast- paced restaurant environment.

INVOLVEMENT

Active Minds at Auburn University Auburn, AL

Member September 2021 – May 2024

• Advocates for mental health awareness and destigmatization on campus. AMA (American Marketing Association) Auburn, AL

Member October 2023 – May 2024

• Engages in practical marketing applications through educational speakers, workshops, networking events, and community service.

CERTIFICATIONS

Microsoft Office Specialist: Excel Associate (Office 2019), Excel Expert (Office 2019) HubSpot Academy: Certified in Content Marketing, Social Media Marketing Skillshop: Certified in Google Ads Search

NASBA Center for the Public Trust: Certificate of Ethical Leadership

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