Social Media E-Commerce
Resume:
Emily (McGuirk) Ianuale
************+****@*****.***
Edison, NJ
Marketing Communications Professional
Copywriting and Content Creation Project Management Branding and Merchandising PROFESSIONAL EXPERIENCE
Communications Director, Garden State Tile Tile Import and Distribution – Wholesale, Retail, & E-Commerce 10/2022 – 4/2023
• Monitored our brand reputation in all channels, fielded media inquiries, and worked with other content creators / influencers on partnerships
• Created graphics, flat lay setups, social media content, wrote and published blogs, created and scheduled integrated e-blast campaigns
• Managed the email marketing contact lists and settings for all sales rep, A&D, and showroom subaccounts
• Updated hundreds of products regularly on e-commerce website in terms of pricing calculations, packaging changes, and backorder ETA
• Troubleshot site issues and proposed, implemented, and tracked new marketing campaigns (ex. Pop-up opt-in form with coupon code resulting in hundreds of new email contacts per month and over $37K on average in resulting orders per month)
• Participated in regular Product Team meetings and shared meeting minutes with team, updated all company employees on the intranet weekly
• Provided monthly reports on our search and social advertising campaigns, highlighted insights, and made suggestions for re-allocation of marketing budget funds as well as new campaign ideas and content strategies built around target search keywords and trend analysis
• Trained new employees and assisted daily with guidance on graphics and marketing communications best practices
• Created and maintained marketing communications calendar and kept marketing team on track to meet deadlines of deliverables
• Assisted in-store sales teams and customer service with event planning, integrative event marketing, drip campaigns and floor merchandising Marketing Manager, Ace Electronics and Ace Electronics Defense Systems Cable Assembly Manufacturer – Wholesale & Government Contract 6/2021-5/2022
• Facilitated the launch of a new website through weekly strategy discussions with web developers, company executives, and cable technicians
• Assessed wireframes, site navigation, wrote and implemented page content, and optimized site for search and re-branding
• Re-branded, designed, and produced marketing materials incl. sell sheets, posters, trade show booth branding, presentations, and “swag”
• Managed annual trade show exhibit selection, planning, sales rep communication, budgeting, visual merchandising, and logistics
• Coordinated, planned and attended networking and fundraising events for AUSA and Ace Electronics Defense Systems
• Organized sales channel funnel and triggered sales follow-up process through Sales Force monitoring and automation
• Planned and created original social media content by designing graphics, storyboarding, filming, and editing videos and written posts
• Wrote press releases announcing awarded government contracts and posted PR on various online channels
• Liaised with 3rd party agencies and vendors for quick turnaround time on print and promotional materials Digital Engagement Manager, Artistic Tile Luxury Tile & Stone Import, Design, & Fabrication - Wholesale, Retail, & E-commerce 01/2016-10/2019
• Helped convert the existing website to a profitable e-commerce platform site within 6 months, with $200K in revenue within 3 months of launch
• Structured e-com catalogue data creation process, cross-sell, and upsell attributes
• Trained & supervised a team of 6 data entry specialists (in-office) in accumulating accurate product data and nomenclature for import
• Lead & supported a team of informed and helpful Live Chat agents (remotely) for e-commerce site
• Supported their success by responding quickly to any reported or observed site UX/UI issues
• Worked closely with executives and developer agency to structure, QA, and launch the brand’s first e-com site
• Interfaced with web developers and UX designers regularly to improve user experience
• Maintained the e-commerce product catalogue, digital assets, and website content (CMS pages)
• Wrote search engine optimized copy for monthly blog articles: www.artistictile.com/artisticdigest
• Wrote and revised product description copy, landing page copy, ad copy, interview statements, press releases, general company communications, email subject lines and e-mail body content
• Monitored and facilitated the success of our SEO and SEM campaigns both in-house and through 3rd party agencies
• Tracked and analyzed success of our overall campaigns, advertising, and targeted keyword rankings in monthly reports
• Analyzed metrics on Google Analytics daily to determine efficacy of campaigns, referral links, user behavior on site, top traffic time of the week and day, pages to optimize, and conversion goals met
• Managed the company's social media presence across 8 different social media channels
• Created and maintain(ed) Google local business, Yelp, and Facebook Local pages, responded to reviews and incentivizing further reviews
• Sourced, fact-checked, and wrote copy & content for daily social media posts
• Created, published, and selectively promoted (advertised) visual content for Pinterest and Instagram
• Collaborated with graphic design and photography team to produce original content (images, videos, .gifs, cohesive messaging)
• Contributed to doubling our Instagram following organically from 5K to 10K in < the first 90 days
• Tracked metrics and promoted the most engaging posts, evolving the content strategy based on patterns and analytics insights
• Developed and maintained mutually beneficial relationships and partnerships with media professionals, influencers, industry partners
• Responded mindfully to social media inquiries, DMs, comments, and reviews
• Nurtured and maintained a contact list of 90,000+, composed, segmented, A/B tested & sent multiple targeted e-mails each week Freelance E-mail Marketer, Dropshipnews.com, remote, E-commerce & Dropship Fulfillment for Apparel Brands 08/2015 – 01/2016
• Created content, layouts, and segmented email lists based on purchases and other forms of engagement. Sell-through of SNOA Sleepwear was at 80% when I moved on to my next position.
Communications Manager, CMK Distinctive Brands Luxury Intimate Apparel Wholesale, Retail, & E-commerce 06/2013 – 08/2015
Served as proprietor for all web, marketing, and press initiatives within the company. Interfaced with global manufacturing clients to establish goals for production, sales cycles, and clarify product details for e-commerce and sales agents.
• Launched and maintained multiple websites (B2B and B2C): created and updated e-commerce catalogue data, organized product data and server images for online retailers within their company guidelines, created seasonally-appropriate graphics and page content, tested and updated site functionality for ongoing UX improvement
• Increased traffic and SERP ranking through keyword research and writing content for SEO
• Wrote copy for product descriptions, landing pages, e-mail campaigns, subject lines, web graphics, ads, newsletters, and social media posts
• Authored and/or proofread outgoing company communications including print mail cover letters, promotional materials, new merchandise PowerPoint presentations, workflow process guides, and executive summaries for calls with clients
• Conceptualized and produced ad and print poster designs on deadline, collaborated with a graphic designer and print team to accomplish a cohesive and successful aesthetic
• Designed layouts and wrote copy for email campaigns, managed communications calendar and mailing lists
• Analyzed metrics for customer insights and new marketing angles
• Selected and prepared samples for photoshoots, and shared resulting press on social media
• Collaborated with press contacts at Vogue, InStyle, Self Magazine, and NY Times Style Magazine
• Interviewed founders and designers and wrote press releases for RSS feeds
• Planned and graphed trade show booth layouts, coordinated print poster art direction and printing specs, and assisted sales team during the shows
• Designed job specifications, reviewed and selected interview candidates, trained new employees and interns, while providing ongoing tech and digital asset support for clients, customers, and outside sales ADDITIONAL PROFESSIONAL EXPERIENCE
SAT Group Tutor for Math, Verbal, & Writing, Revolution Prep, Tinton Falls, NJ, 01/2016 -3/2016 English and SAT/ACT Verbal & Writing Tutor, The Tutoring Club, Howell NJ, 08/2012 – 06/2013 Writing Tutor and Web Content Editor, Rider University Success Center, 10/2010 – 05/2012 Copy Editor, Venture Literary Magazine, Lawrenceville NJ, 9/2008-11/2010 Retail Sales/Key Holder, Centra State Hospital Gift Shop, 3/2008 – 9/2008 (Other retail jobs included Lord & Taylor, Hollister, and Fossil) EDUCATION, TRAINING AND TECHNICAL SKILLS
B.A. in English with a concentration in Writing and Minor in Philosophy Graduated Magna Cum Laude
Rider University – Lawrenceville, NJ. 2008 – 2012. Mini M.B.A. (Certificate) in Digital Marketing
Rutgers University - Business School – Piscataway, NJ. 2019. Continuing Education:
Digital and Graphic Design Core
Parsons the New School for Design - New York, NY. 2015. 200-hour certification in Teaching Vinyasa Yoga
Bodhi Yoga Academy – Boulder, CO. 2020.
Technical Skills:
Software: Microsoft Office (Word, Excel, PowerPoint, Outlook, and One Drive). Adobe (Photoshop, Illustrator, InDesign, Acrobat, Lightroom, Rush, Spark.). Other: iMovie, QuickBooks, FileZilla FTP Client, and Textwrangler (now BBEdit). CRM Applications: Sales Force, Sugar CRM, SAGE a.k.a. MAS ERP, Sugar CRM E-commerce/CMS Platforms: Magento (now Adobe Commerce), BigCommerce, Volusion, Shopify, Wordpress, Wix. E-mail Marketing Platforms: Constant Contact, Mail Chimp, Listrak, Emma (formerly known as MyEmma) Web Tools: Google Analytics, Google Webmaster Tools, Google Tag Manager, Google Business, Google Campaign Creator, Google Sheets, Google Drive, Sprout Social, Hootesuite, Postchron, Skedsocial, SEMrush, MOZ, Bit.ly, Jira, Smartsheets and Basecamp (cloud-based project management), ISSUU (digital publishing), ZMags Publications and ZMags Creator. Social Media Platforms: Facebook, Instagram, LinkedIn, Google Business, Pinterest, Twitter, SnapChat, YouTube, Vimeo, Houzz.com, Yelp, and Zillow Social Media Content Apps: Canva, Layout, Boomerang, Instasave, Mention, FourSixty. General & Soft Skills: Windows and Mac literate. Proficient in HTML and CSS. Creative, diplomatic, self-motivated, and a life-long learner. Thrives in an environment that values teamwork and authentic communication.
Contact this candidate