Project Management Vice President
Resume:
BRADFORD E. HULL
Orlando, Fl. 32820
Email: *************@*****.*** www.linkedin.com/in/bradfordehull (C) 502-***-****
Professional Profile
Professional focus is on optimizing organizational effectiveness with the ability to incorporate leadership, motivational, interpersonal, communication, and relationship skills to improve the member and consumer experience. Six Sigma, Lean, PMBOK methodology, market trends, associate input, voice of the customer, IT trends, internal and external environmental impacts are assessed in the strategic and daily decision-making process ensuring they correlate to company strategy.
Professional Experience
Aetna Insurance Company 2015 to Present
Lead Direct Medicare, Orlando, Florida (WAH) 2021 to Present
•Reports directly to Vice President of Individuals Sales and Distribution producing all his communications and presentations both internal and external
•Supports Senior Leadership in all aspects of MA, PDP, Med Supp, Duals, and Ancillary products coupled with all product conversion efforts in the Medicare Portfolio Sales organization and serves as his delegate as needed
•Exceptionally refined in time management, troubleshooting, reasoning, and problem solving to proactively create action plans and solutions for senior leadership in a professional and concise manner
•Manages large, enterprise-wide complicated programs/projects for business unit
•Prepares and presents C-suite reporting, presentations, analysis, strategy, and manages confidential information for senior leadership with a professional demeanor, exceptional communication skills, and interpersonal skills
•Annual strategy, geography, pricing, and product review to meet CMS Final Rule
•Required to lead and attain annual cost saving targets through Process Improvement, Lean, and Six Sigma annually ranging from $4M to $8M for Individual Medicare Sales & Marketing reporting to Medicare President and Senior Leadership Team
•Utilize Tableau and Salesforce to manage business quantify strategic decisions along with DMAIC & Lean tools to drive success in role efficiently defining root cause & quantified solutions
•Detail Responsibilities include planning, coordination, marketing, communication plan, operational, financial, development, and implementation while prioritizing resources and timelines across the enterprise for senior leadership
Aetna Insurance Company
Senior Manager Medicare, St. Augustine, Florida (WAH) 2016 to 2021
•Supports MA, PDP, Med Supp, and Ancillary products coupled with all product conversion efforts in the Medicare Portfolio Sales organization through sales support, strategy, and client support
•Developed “Defcon Model” in Tableau for Annual Selling Period (AEP) that was updated daily and allowed for real-time inputs by partner of sales, spend, percent to goal, to allow for flexibility and same day spend to drive sales. Contained many metrics and goals to support spend
•Knowledgeable SME in both Salesforce, Tableau, FCRA, and Background Check and Appointments
•Core Team member for Medicare Engagement Team driving increased engagement scores >3points
•Leads and Mentors Six Sigma/Lean initiatives, and continuous improvement across the enterprise
•Led the enterprise project to reduce the Background Check and Appointment Process time from ~3 weeks to <2 days coupled with moving to one Common Contract and intake process for brokers
•Led the implementation and IT integration with our two internal call centers to be in compliance with the TCPA Act
•Manage Financial Planning & Analysis (FP&A) for Individual Sales and Marketing Cost Center with budget >$120M
Bradford E. Hull Page Two
Aetna Insurance Company
Senior Strategy Consultant, Louisville, Kentucky (WAH) 2015 to 2016
•Enterprise support for National Sales Directors on the Individual Medicare Strategic Distribution Team
•Drove Annual Election Period (AEP) Sales processes, budgeting, dashboards, and forecasting
•Developed forecasting model for sales by partner capturing all associated costs, fees, and revenue to ensure quantitative decision making for upcoming year
Humana Inc. 2007 to 2015
Director PMO - Retail Segment, Louisville, Kentucky 2007 to 2015
Led the process improvement shared services team (14 FTE's) leading large cross functional strategic initiatives
•Team leader for Marketplace Readiness Steering Committee (Sales & Marketing) & Medicare Executive Performance Review (overall AEP Readiness) governance committees
•Produced all Retail President presentations and communications, both internal and external
•Led Retail Segment to World Class in Response Rates and Engagement Index for 2011, 2012, 2013 and 2014
•Personal 2014 team engagement score of 4.73 is in the 100th percentile which is World Class leadership
•Monetized Engagement efforts to validate the value of engagement using attrition and call center productivity that led to an annualized saving >$7M
•Humana Values Co-chair for enterprise-wide shift in culture reporting to CEO & Senior Leadership Team
•Developed Risk Implementation Playbook to move PCPs to risk arrangements and deployed across all market in the United States that led to cost savings for Humana and higher profits for PCPs
•IT integration between IT and functional areas within Senior Products. Prioritization and planning of all funding requests. Developed and implemented IT submission process establishing structure and compliance to ensure IT spend met company tenants
The Hertz Corporation 2002 to 2007
Senior Director Applications Support, Oklahoma City, Oklahoma
Reported directly to the President of North America managing an annual budget >$70M.
Managed PMO responsible for the ownership and support of all existing software applications along with the new application development for the America’s and Pacific. Role included 7 direct reports and a staff of 73.
Implemented IT application that realized annualized savings >$4M by not allowing cars to be rented that would break our program requirements and we would then have to wholesale losing money on every car
Implemented Lost and Found application accessible at ever rental terminal in US increasing NPS by =>4%
Implemented new application request intake process for IT and hardware side of the business that reduced time to implement for >month to =<1 week driving internal and external engagement and process improvement.
Re-wrote counter sales application using Agile methodology. Lead for private equity buyout for President of North America and subsequent delayering and outsourcing with consultants.
Additional Professional Experience
Roadway Package System, Inc., Supervisor, Sunrise, Florida
United Parcel Service, Supervisor, Orlando, Florida
Education
St. Thomas University Miami, Fl. BA, Business Administration
University of Central Florida Orlando, Fl. BS, Business Administration Certifications
Project Management Professional (PMP)
Certified Lean Leader
Certified Six Sigma Black Belt
Certified Six Sigma Green Belt
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