Marketing Leader, Email, SEO, Social Media, Web Marketing

Laura McGuckin

**********@*******.*** https://www.linkedin.com/in/laura-mcguckin-05289b197/

201-***-**** Middletown, Delaware, 19709

Marketing Executive with a 30-year history of leading strategic and tactical marketing initiatives. Proven expertise in large- and small-scale branding executions. Data-driven decision maker. Passionate and dynamic leader and customer advocate. Effective communicator, team-builder, speaker, and coach.

WORK SUMMARY

Director - Marketing & Product Development 12/2023 – 08/2024

MEMO Financial Services Camp Hill, PA

Developed and rolled out all digital marketing strategies, including email, social, content, and paid media. Created company brand and voice. Designed and created all marketing content, creative, emails, and collateral. Optimized website for SEO and created production-ready app designs. Competitive analysis and research. Managed sales support team. Reported monthly analyses to the C-Suite team.

Achieved a 10% increase in email leads

Surpassed 8% decrease in unsubscribes

Implemented a paid search strategy and UX/UI updates that resulted in a 15% increase in website traffic

Drove a 7% increase in organic traffic

Director - Customer Experience (Non-Profit) 09/2021 – 09/2023

Global Christian Relief Santa Ana, CA

Initiated and executed personalized customer journey mapping. Led project management for direct mail and digital programs. Improved data analysis, identifying opportunities for growth and revenue generation. Implemented email redesigns and revised strategies for donor subscriptions. Actively performed testing and learning activities to understand customer wants and needs. Managed sales support team and digital agency relationship.

Achieved annual donations lift of 5%

Optimized donor user experience through the implementation of a personalization program, increasing LTV by 4%

Exceeded YOY website traffic growth by 10%

Executed A/B testing program, driving creative click-through growth +5%

Guided requests for proposal processes, saving the company $1 million

Senior Director - Digital and Ecommerce Marketing & Operations 06/2016 – 04/2020

The Hertz Corporation Estero, FL

Built and led global, product, creative, and marketing teams of 20+ to construct diverse, best-in-class websites and apps with engaging, optimized content, emphasizing brand and voice. Prioritized and project managed significant volume of projects. Directed user experience enhancements for all digital platforms and organized cross-functional teams to successfully launch new B2B and B2C/DTC products on time and within budget. Developed and reported on KPIs. Managed vendor and agency relationships. Acted as interim vice president during C-suite transitions. Established design standards and delivery priority schedules.

Guided global and local search engine optimization (SEO) efforts and rebranding execution with 6% growth in web traffic

Supervised content translations into 36 global dialects, launching within 3.5 months

Increased employee satisfaction by 7% through mentorship and coaching

Streamlined processes, reducing content and digital marketing time to market by 35%

Laura McGuckin

**********@*******.*** https://www.linkedin.com/in/laura-mcguckin-05289b197/

201-***-**** Middletown, Delaware, 19709

Senior Director - Digital Marketing 10/2011 – 06/2016

The Hertz Corporation Estero, FL

Spearheaded strategy, improving customer experience, satisfaction, and revenue growth. Guided multiple agencies across paid media, design, and search channels. Cultivated a cohesive team of 5 through mentorship and coaching. Led content creation and creative design. Developed and enhanced digital properties through engaging content and UX/UI improvements, significantly driving marketing leads and sales.

Managed marketing budgets of $40+ million

Increased website traffic by 25% and annual revenue by 8%

Created digital strategy roadmaps resulting in an average of 3.4% growth per channel

Boosted Social followers by 15% and shares by 5%

Established performance goals for employees and provided coaching to achieve a success rate of 20%

Launched regular brainstorming activities to improve client relationships and customer satisfaction

Director, Digital Marketing 08/2007 – 10/2011

The Hertz Corporation

Manager, Digital Marketing 05/2004 – 08/2007

The Hertz Corporation

Manager, International/Inbound Marketing 03/2000 - 05/2004

The Hertz Corporation

Associate Manager, Tours & Franchisee Management 08/1995 – 03/2000

The Hertz Corporation

Administrator, Tours 04/1994 – 08/1995

The Hertz Corporation

AWARDS

Hertz CEO Global Leadership Award

Awarded for outstanding business and operational skills and consistent revenue growth of 5%+.

EDUCATION

Rasmussen University

Master of Business Administration

GPA 4.0 Graduated with Distinction

Rasmussen University

Bachelor of Science – Marketing

GPA 4.0 Graduated Summa Cum Laude

CORE SKILLS

Leadership, Creative, Critical Thinking, Intuitive, Problem Solving, Motivated, Communication, Team Work, Integrity, Business Acumen, Data-driven, Project Management, Prioritization, Content Creation

Adobe Experience Manager (AEM), JIRA, Workfront, SalesForce Suite, Marketo, HubSpot, SEMRush, Google Search Console, Google Analytics, Adobe Creative Suite, Microsoft Office Suite, Constant Contact, WordPress, MailChimp, Shopify, Sharepoint, Microsoft Teams, Slack

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