Visual Designer

Designer

Freelance, Remote, Dec **** - Present

Led the enhancement of visual identity and user experience for products and brands by delivering comprehensive design services (branding, visual identity, infographics, presentation decks, and illustrations) and UI/UX solutions through thorough research and interactive prototypes, resulting in significantly improved user engagement and cohesive brand communication. Designer

Smart Meetings, San Francisco, Sep 2023 - Dec 2023 Strategically collaborated with the Art Director and creative team to craft and elevate feature stories on lifestyle publications, including hotels, events, and destinations for print and digital media, with the January 2024 cover story that won the APEX Award for Publication Excellence. Proactively spearheading the development and execution of branding and visual assets. Graphic Designer

California College of the Arts, San Francisco, Sep 2022 - May 2023 Led the comprehensive branding of the studio, designing impactful visuals such as banners, posters, and brochures to effectively engage audiences. Collaborated with program managers to craft a complete typography layout and visual identity, driving a successful branding update. Visual Designer

SXSY Works, Chengdu, Apr 2020 - Apr 2021

As the Leading Visual Designer of the creative agency, dedicated to branding projects including fashion, retails and technology delivering comprehensive visual identity systems including logos, typography layout, brand style guide across both print and digital media. Collaborated cross-functionally on with researchers, engineers and product managers to define user-centered designs, generating end-to-end creative solutions for clients including Tencent Cloud, ranging from wireframes, mock-ups, and prototypes to mobile and web apps. Social Media Manager

SXSY Works, Chengdu / Remote, Jan 2021 - August 2022 Transformed the studio’s social media strategy by establishing visual asset standards and layout guidelines for campaigns across WeChat, Weibo, and Instagram. Developed interactive and motion design elements to elevate the design aesthetics of projects. Strategically launched and managed the SYNC social media digital issues, delivering curated industry updates on art, design, and technology with tailored design content on a monthly basis. Visual Designer Internship

Xiaomi Corp., Beijing, May 2021 - August 2021

At the Creative Center within Xiaomi’s Business Department, conceptualized and detailed design projects including mobile interfaces and web wireframesfor clients such as Sisley, Dior, Bvlgari, Pepsi, and Xiaomi Technology. Collaborated seamlessly with marketing teams to develop and solve design challenges, resulting in a compelling visual campaign for the Xiaomi Ultra Night 2021. Accounts Assistant

Incu Pty Ltd, Sydney, Nov 2018 - Feb 2019

At the Head Office for Australia’s leading fashion buying boutiques and online shops, expertly managed communications with over 300 independent fashion designer brands, orchestrating strategic collaborations and driving impactful brand partnerships. Visual Design, Branded Communication

Communication Design, Visual Identity Systems, Visual Style Guide, Branding, Graphic Design, Typography, Layout Design, Editorial Design,Color Theory, Color Palette, Illustration, Printmaking, Risograph, Motion Graphics, Visual Storytelling, Visual Asset Management Interactive Design, Authentic Experience

Interactive Motions, Animated Motion, Story Boards, Sketches, Wireframes, User Interface Visual, Mockups, Prototypes, UIUX Design, Mobile, Web Interface Design and Implementation, Design Flows, User Experience, Design Strategy, Data Visualization, Ideation to Production EMPLOYMENT

Expertise

SHIJIA LUO

*************@*****.*** 510-***-****

https://www.linkedin.com/in/shijia-luo https://bellaluo.com EDUCATION

California College of the Arts(CCA)

Master of Fine Arts (MFA), Design

San Francisco, Sep 2020 - May 2023

University of Sydney

Bachelor of Commerce, Marketing

Sydney, Mar 2015 - Mar 2018

London School of Economics(LSE)

Non-Degree, International Relations and Media

Communication, London, Jul 2017

AWARDS

London Design Award

Gold Winner, Communication Design, 2024

Indigo Design Award

Gold Winner, Graphic Design, 2024

London International Creative Competition

Professional Graphic Official Selection, 2023

Professional Graphic Official Selection, 2023

Golden Panda Tianfu Creativity & Design

Awards

”Tianfu Memory, Chengdu Gifts”, 2020

Bronze Award, the Professional cateogy of

Cultural Tourism, 2020

California College of the Arts Merit

Scholarship

Master of Fine Arts (MFA), Design, 2020 - 2023

San Francisco

Museum of Modern Art (SFMOMA)

Small Press Bazaar, San Francisco 2022

San Francisco Art Book Fair (SFABF)

CCA Small Press, San Francisco 2023

Maryland Federation of Art (MFA)

Digital Directions, Group, Annapolis 2024

Czong Institute for Contemporary Art (CICA)

Color, Group, Gimpo-si 2024

4C Gallery

You, Through Me, Solo, Los Angeles 2024

Features

tOOLS

2D & 3D Design & Production

Adobe Creative Suite, Photoshop, Illustrator,

Indesign, Lightroom, Dimension, Acrobat, Glyphs,

Cinema 4D, Spline, Blender, Keyshot, Midjourney,

Sketch, Keynotes, Procreate, Canva, Microsoft Suite Interative & Motion & Animation

Figma, HTML, CSS, After Effects, Premier Pro,

Media Encoder, Processing, Webflow, Unity,

Ideation & Collaboration

Notion, Slack, Miro, Mural, Discord

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