Social Media Marketing Assistant

K. Britt Doyle

415-***-**** ***********@*****.***

EDUCATION

UC Santa Barbara

BA Sociology June 2023

PROFESSIONAL EXPERIENCE

Belvedere Tiburon Library Tiburon, CA, February 2024 - Present Marketing Assistant

● Social Media Management: Spearheaded social media campaigns across platforms such as Facebook, Instagram, Nextdoor, and Eventbrite to promote library events, resources, and community engagement resulting in a 1.9

% increase in followers and a 61.8% increase in engagement.

● Content Creation: Produced compelling written and visual content including posts, graphics, and videos to effectively communicate the library’s message and enhance its online presence.

● Marketing Strategy Development: Contributed to the development of marketing strategies and initiatives to reach target audiences, increase brand awareness, and drive patronage to the library

● Graphic Design: Created visually appealing promotional materials including flyers, posters, and digital banners using software such as Canva and Adobe Express

● Copywriting and Editing: Write and edited promotional copy for various marketing materials, ensuring accuracy, clarity, and consistency with the library’s branding guidelines

● Effectively maintained accurate records, including membership data, financial transactions, and correspondence, ensuring data integrity and compliance.

● Created bi-weekly E-Blast to go out to all members of the Library to promote upcoming events and announcements

Belvedere Tennis Club Tiburon, CA, August 2023 - Present Event Manager / Office and Communications

● Successfully planned and executed a variety of high-profile events, including tournaments, social gatherings, and member-exclusive functions.

● Coordinated logistics for events, managing budgets, vendor relationships, and negotiating contracts, resulting in cost savings and improved efficiency.

● Developed and implemented innovative event concepts, enhancing the club's reputation and member engagement.

● Collaborated with cross-functional teams to ensure all aspects of events met or exceeded client expectations and club standards.

● Implemented effective marketing strategies to promote events, resulting in increased attendance and revenue generation.

● Effectively maintained accurate records, including membership data, financial transactions, and correspondence, ensuring data integrity and compliance.

● Created a weekly newsletter to go out to members to ensure effective communication of events and club resources.

● Managed and received member payments and vendor invoices in the accounting system. Tiburon Peninsula Chamber of Commerce Tiburon, CA June 2023 - Present Social Media Manager

● Developed and implemented a comprehensive social media strategy for the Tiburon Chamber of Commerce, increasing online visibility and engagement.

● Managed and curated content for various social media platforms, including Facebook, Instagram, and Nextdoor aligning with the organization's goals and brand identity.

● Successfully grew the Chamber's social media following by 20%, expanding reach and influence within the local community and beyond.

● Executed successful social media campaigns to promote Chamber events, member businesses, and community initiatives, resulting in increased attendance and participation.

● Monitored social media trends and analytics, providing insights and recommendations to optimize content and engagement strategies.

● Fostered relationships with Chamber members and local businesses through social media interactions, strengthening community connections and support.

● Collaborated with cross-functional teams to ensure consistent messaging and branding across all communication channels.

Trademark Event Productions, Inc. San Francisco, CA January 2023 - June 2023 Event Production Assistant Intern

● Assisted with planning, coordination, and execution of large-scale events

● Collaborated with vendors and stakeholders to ensure the timely delivery of event materials, fostering effective working relationships

● Engaged in site preparation, setup, and breakdown, adhering to the highest standards of professionalism and attention to detail

● Contributed to maintaining production schedules and coordinating communication between teams

● Handled on-site issues with composure and resourcefulness, demonstrating problem-solving abilities under pressure

● Assisted with post-event evaluations, providing valuable insights for improving future event experiences

● Created unique and memorable experiences that align with Trademark’s commitment to excellence

● Traveled to event sites for on-ground coordination, setup, and management ensuring the seamless execution of events

● Constructed and prepared comprehensive Request for Proposal (RFP) decks, demonstrating proficiency in generating compelling business proposals

● Organized and managed essential files and documents in Dropbox and Google Drive, maintaining efficient digital file management systems

af&co, San Francisco, CA, June 2022-December 2022

PR & Marketing Intern

● Supported account managers with day-to-day account activities

● Assisted with preparing client meeting agendas, monthly activity reports, and coverage books

● Scheduled and participated in client meetings and events (when in the Bay Area)

● Took meeting notes and shared approved recaps with client teams

● Liaised with vendors, graphic designers, and other strategic partners on behalf of clients

● Proactively supported timelines and action steps to drive successful program development

● Performed background and industry research

● Assisted with the creation of creative marketing campaigns and initiatives

● Supported development and posting of social media content using Sprout Social

● Utilized tools such as Canva for graphic creation

● Developed relationships with social media influencers for potential partnerships

● Stayed up to date with social media news, F&B publications, and trends

● Managed round-ups for upcoming holidays and Bay Area Events The Caviar Company, Tiburon, CA and San Francisco, CA, April 2021-December 2021 Caviar Concierge, Server

● Educated guests on provided Caviar and Champagne options

● Answered questions about the company and the history of caviar

● Provided food and drink suggestions

● Cleared and set tables

● Worked closely with the wholesale team to ensure proper shipping during the holidays

● Helped with private and large events

● Met with local wine representatives

● Maintained a neat and professional appearance at all times

● Packaged and personally delivered orders to customers

● Offered appropriate reservation options based on expected attendees

● Maintained knowledge of current menu items, garnishes, ingredients, and preparation methods

● Responsible for opening and closing the tasting room including nightly cash-out ADDITIONAL RELEVANT EXPERIENCE

HBO Documentary: Warning, This Drug May Kill You 2016

● Subject of documentary exposing the causes and effects of the opiate epidemic in this country

● Worked with producers, writers, and filmmakers to hone our story California Senate Bill 1109: Controlled Substances Schedule II Drugs; Opioids 2017

● Worked with Shatterproof organization founder Gary Mendell in Sacramento to advocate for passage of this bill

● Traveled to Sacramento to speak in front of the legislature about our personal family experience SKILLS

• Microsoft Office: Word, PowerPoint, Excel, Outlook

• Google: Drive, Slides, Sheets, Gmail

• Social media: Facebook, Instagram, LinkedIn,

• Dropbox

• Contact management: OpenTable, Spot On

• PR & Marketing tools: Figma, Canva, Sprout Social, Muckrack, Coveragebook, Constant Contact

• Club Management Tools: Club Essentials, Clubsoft

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