Project & Program Management Strategic Marketing Content Creation
Resume:
**************@*****.***
www.linkedin.com/in/ashley-schuhart
San Diego, CA
C O N T A C T P R O F I L E
S K I L L S
E D U C A T I O N
W O R K E X P E R I E N C E
Strategic Marketing / Strategy Development
Cross-functional Partnerships
Project Management
Process Audit, Optimization, & Maintenance
BA, Communication
California State University,
San Marcos
2006-2010
Activities included sports media,
communication society, and cheerleading
Masters of Business Administration
University of Iowa
2023-2026
Currently enrolled in my third semester at
the Tippie School of Business M&A Integration Manager, Marketing & Business Development J.S. Held
Reporting to the CMO, act as Mergers and Acquisitions lead for Marketing & Business Development from pre-close diligence through discovery and post-close integration, driving integrations of existing and future acquisitions within the organization. Responsible for developing all announcement assets, maintaining workflows of multiple stakeholders, and delivering clear communication for alignment across the acquired firm and host firm internally. Work closely with the executive-level stakeholders of the marketing, strategic accounts, and corporate development teams to facilitate execution of marketing & BD projects, and ensure timely execution of market positioning, go-to-market and tactical plans. Responsible for planning & coordinating project resources, monitoring progress, and keeping stakeholders informed of project status from start to finish. Oversee planning and execution of cobranding and rebranding plans; facilitate strategic alignment of all stakeholders to accomplish brand projects at all scales dependent upon brand equity of the acquired firms. 2022-2024
Accomplished and results-driven people manager with expertise managing multiple, simultaneous projects. Effective in managing roadmaps and communicating project status throughout organizations, ensuring all stakeholders are kept up to speed. Expertise in building effective strategies that ensure operational challenges are met with practical solutions. Demonstrated leadership of cross-functional teams to take on complex problems, drive efficiencies, and make constant improvements. Proven record of success developing and managing various onboarding programs for different staffing needs. Skilled in reviewing training programs and policies to ensure productivity is maximized.
Financial systems acumen through years of managing multiple operating budgets, to include day-to-day oversite and spend management.
Effective strategist who leverages an unwavering commitment to excellence to build and execute innovative programs, consistently delivering positive results. Positive and attentive leader who inspires open thought exchanges and forward momentum on projects of all scale and size. Agile communicator who can break down complicated subject matter for circulation to audiences of varying background, resulting in subject comprehension and positive feedback loops. Dynamic people person who builds successful teams through deploying human- centered programs, asking for feedback on a consistent and systematic basis while committing to positive change.
P R O F I C I E N C I E S
Asana
Adobe Photoshop
A S H L E Y S C H U H A R T
S T R A T E G I C M A R K E T I N G E V E N T S M & A I N T E G R A T I O N Stakeholder Management
Excel
Director of Marketing and Administration
Sentegrity Advisors
Work with clients to build out marketing and brand strategies for the purpose of growth and/or exit via M&A transactions.
Build go to market plans to hit revenue targets, achieve cross-selling goals, and gain or retain market share
Assist companies with marketing budgets, contractor relationships, cross-functional alignment, business strategy, and overall growth strategies. 2023-present
Adobe Illustrator
HubSpot
Social Media
Canva
PRNewswire/PRWeb
QC Event School
2021
Certificates in Event Planning, Corporate
Events, Event Management
C O N T A C T
E X P E R T I S E
P R I O R
E X P E R I E N C E
Project and Program
Management
Leading Special Projects
Team Leadership
Developing Robust Business
Relationships
Go-To-Market Strategy
Cross-Disciplinary Marketing
Directing Meetings, Conferences,
and Trade Shows
Building Reports and Summaries
PR/Content Strategies
Internal Communication
Strategies
Thought Leadership Strategies
and Management
Led vision, strategy, and execution for all facets of event planning for the university, with a focus on building relationships with departments and outside clients, gaining insight into needs and expectations, & delivering consistent results. Outstanding results, orchestrating and executing more than 100 meetings, forums, tradeshows, retreats, and festivals each year, managing $250,000 in budgets. Facilitated on-campus events held in more than 35 spaces, with attendance ranging from five to 5000 guests. Handled all event logistics, including catering, staffing & audio-visual services. Effectively managed team of student planners. Initiated a project to modernize technology within rooms to enhance hybrid events held within academic spaces.
Program Manager - Marketing, Events & Business Operations CSUSM Athletics
Successfully integrated 4 programs from other campus departments into the Department of Athletics. Led a high-performing team of 14 direct reports. Credited with introducing formal structure and budgeting for events, travel, accounts payable, and accounts receivable that improved clarity, efficiency, and productivity. Trained and managed receptionists and event assistant staff. Improved travel expense management across 13 athletic programs by transitioning to a credit card program, while performing audits of all transactions. Overall, the athletic programs had a combined budget of $2MM.
Administered a $150,000 budget for event planning and execution for the Athletics department, including banquets, donor events, corporate meetings, and game day special events. Handled logistics, venues, vendors, marketing, and giveaways. Planned for and executed the full acquisition and integration of the Cheer, Dance Team, mascot, and student section, including the transition of four coaches, 10 student assistants, and more than 60 Spirit athletes. Assembled and led a committee to redesign the school’s mascot and re-engineer the marketing strategy for the University and its Athletics department. Instituted changes based on focus groups & other feedback, introducing the new mascot at a Midnight Madness event. 2015-2020
Marketing Communications Manager
DDSTUDIO
Maintained accountability for a broad scope of responsibilities that included social media, public relations, blogs, event planning, and content creation. Contributed to the development and implementation of a marketing plan with a
$50,000 budget.
Coordinated in-house events, tradeshows, corporate networking events, and speaking opportunities at venues that included the Consumer Electronics Show. Led social media campaigns across Twitter, Facebook, and Instagram to bolster the visibility of client products and services.
Authored and edited content for print and digital promotions. 2008-2015
A S H L E Y S C H U H A R T
CSUSM University Advancement 2015-2021
Created and updated Asana projects; managed planning and timelines; planned and participated in site visits; collaborated with internal teams and external vendors; ensured adherence to time and budget constraints Ensured events aligned with the company’s strategic objectives and upheld the highest standards; strategized with content team on production schedule Social Media Examiner 2022
Director, Events Management (Contract)
5 years in non-profit sector as
the assistant to the Executive
Director with the Brees Dream
and John Lynch Foundations
2 years in retail as an
associate in a store front as
well as in corporate retail
operations (No Fear)
10 years as a high school and
collegiate cheerleading
coach, with up to 60 athletes
annually (San Pasqual HS, Cal
State San Marcos)
S T R A T E G I C M A R K E T I N G E V E N T S M & A I N T E G R A T I O N 760-***-****
**************@*****.***
www.linkedin.com/in/ashley-schuhart
San Diego, CA
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