Digital Marketing Social Media

KEVIN SCHOFIELD, MBA

Phone: 603-***-**** Email: ******************@*****.***

SUMMARY OF QUALIFICATIONS

Experienced and results-oriented Digital Marketing Specialist possessing a strong track record in overseeing paid advertising, retargeting efforts, social media engagement, and online campaign management. Proficient in analyzing ad performance and user behavior trends, and skilled in executing SEO tactics to enhance organic search visibility. Proven ability to devise and execute marketing strategies, nurture client relationships, conduct market research, and deliver impressive lead conversion rates and return on investment (ROI). Actively pursuing opportunities for a VP/Director-level role in Digital Marketing and Web Strategy, equipped with over a decade of hands- on experience and expertise in the following areas:

● Team Leadership

● Brand Building/Awareness

● Digital Marketing Strategy

● Measurement Planning

● Project Management

● Reputation Management

● CDP Planning &

Implementation

● Personalization Planning and

Implementation

● Content Marketing Strategy

● Persona Development

● Market Research/Analysis

● Conversion Rate

Optimization

● Digital Analytics

● Marketing Automation

● Tag Management

● SEO/SEM Strategies

● Social Media Outreach

● On-Page Optimization

● Technical SEO Auditing

● Attribution Modeling

CAREER OVERVIEW

Valtech Executive Director, Data & Optimization Sept. 2021

● Serve as Valtechs’s Global SME for Optimizely Experimentation, Optimizely Data Platform, and the Optimizely Personalization Suite.

● As an Optimizely Expert, I have a proven track record of helping clients such as Dolby, ADM, and Birkenstock achieve their business goals through data-driven marketing optimization strategies. By leveraging the power of the Optimizely platform, I have successfully designed and executed A/B tests, analyzed results, and implemented impactful changes to improve conversion rates, customer engagement, and overall revenue. My expertise in this area has allowed me to deliver exceptional results and exceed client expectations.

● Serve as the North American expert for Customer Data Platforms, Measurement Planning, Data Discovery, Personalization planning and Conversion Rate Optimization.

● Manage a team of 10+ analysts across the disciplines of Analytics Implementation, Reporting & Insights, MarTech Enablement, CRO, and SEO

Verndale Digital Strategy Director Aug. 2017 – Sept. 2021

● Responsible for fulfillment of the Search Engine Optimization, Analytics & Tag Management, Content Strategy, Marketing Automation, Personalization, Digital Marketing Consultation, Digital Strategy Consultation and A/B Testing/Continuous Optimization

● Founded the Digital Strategy department and created all deliverables related to the team.

● Ran a series of workshops with the client to better understand their business goals / objectives, align those to digital marketing tactics and strategies, and execute on the specific tactics / strategies that are most impactful for the business.

● Collaborated with internal teams and the client throughout the entire customer experience, from pre-sale discovery, through strategic alignment, during build, and post launch.

● Served as the internal expert for SEO, Paid Media, Marketing Automation, Social Media Marketing, Personalization, Analytics & Tag Management, and A/B testing. Velir Studios Senior Analytics Lead May 2016 – Jul. 2017

● Responsible for developing in-depth forecasts, customized dashboards, and data analysis using various tools such as Google Analytics, Omniture/Site Catalyst, AT Internet, and WebTrends.

● Conducted analysis and insight into key metrics to improve search engine optimization and KPIs.

● Collaborated with UX analysts to review data and ensure clients remain on the leading edge of marketing analytics while performing SEO audits to ensure websites are optimized for both search engines and users.

Propel Marketing Senior Manager of SEO, Analytics & Content Apr. 2013 – May 2016

● Oversaw fulfillment operations of 3 key product teams, Search Engine Optimization, Analytics, and Content while managing team members and assisting with the allocation of new resources.

● Founded the Digital Analytics department and developed two Analytics Consulting services

● Played a key role addressing fulfillment challenges with partners and third-party vendors.

● Helped drive training across departments as a thought leader for analytics, SEO, and marketing.

● Served as Propel’s analytics expert, providing customized analytics reports and insight for largest clients, identifying products where performance could be measured, and educating leadership.

● Provided internal training for SEO, Google Analytics, Google My Business, and website best practices as Senior Marketing Implementation Specialist and Team Lead. C-4 Analytics Client Account Manager Jun. 2012 – Apr. 2013

● Managed 25+ Accounts and provided monthly presentations/reports on digital marketing campaigns.

● Implemented integrated marketing campaigns utilizing email blasts, social media, and PPC.

● Applied on and off page Search Engine Optimization tactics to each account’s website.

● Tracked and analyzed integrated campaigns using Google Analytics and industry benchmarks. EDUCATION & DEVELOPMENT

Clark University Graduate School of Business MBA, Marketing & Social Change (May 2012) Clark University Bachelor of Arts, Psychology & Business Management (May 2011) Certifications

Platinum Optimizely Most Valuable Professional

(OMVP) in Strategy

Optimizely Certified Experimentation Strategist

Certified Web Analyst – DAA

Google AdWords – Search

Google Analytics & GA4

Google Tag Manager Fundamentals

Google AdWords – Shopping

TECHNICAL PROFICIENCY

Sitecore CMS, Sitecore Personalization, Sitecore Experience Optimization, Sitecore CDP, Optimizely Data Platform (ODP), Optimizely Personalization, Optimizely CMS, Optimizely Campaign, Tealium Audience Stream, Twilio Segment CDP, SEO Moz, Screaming Frog, Deepcrawl, Google Analytics, Google AdWords, Google Tag Manager, Google Data Studio, Google Sheets, A/B Testing, Digital Marketing Strategy, Social Media Marketing, E-commerce Marketing, Retargeting & PPC Campaigns, Onsite SEO, Technical SEO, E-mail Marketing, CSS, HTML, JavaScript Salesforce, Jira-Atlassian, Presentations

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