Strategic Sales Distribution

MICHAEL ADEL AZIZ AYAD

*** ******** ** ******,********** 15090 PENNSYLVANIA.USA

CELLULAR +1-724-***-****

***************@*****.***

PROFESSIONAL PROFILE:

Strategic Sales professional with a marketing background with total experience of 20+ years at retail and distribution sales, managing partners and filed force at multinational corporate environment. Participated in building the biggest retail chain (~ 425 outlets) for Orange Egypt at 2017 till 2019. I have worn many hats during my career in different sales positions as a manager and strategist. As a result, I have created a unique ability to manage multidisciplinary projects. I had developed a strong selling and management skills, Strong ability to establish, develop and maintain strong distribution channels network in order to develop sales, Increase Company’s market share and revenue.

Strong relationship builder, experienced in building successful business relation and managing accounts that enable the organizational growth, confident to work with C-suite Executives and High-level state official and cross-functional international teams.

EDUCATION:

MIBA. Eton University CALIFORNIA – 2011-2013

Master of International Business Administration

Major: E- Marketing GPA 3.4/4.

1996-2000 Alexandria University

Faculty of commerce

Major: Political science

Graduation: May 2000

WORK EXPERIENCE

Jan 2024 – Up to date Corp, Better life pharmacy * Tamav Irini land

A corporate manager

Manage Retail pharmacies

Manages the day-to-day operations of an organization

Reviewing financial statements and performance reports

Designing business strategies and growth plans

Managing Inventory

Collaborating with a team of and pharmacy managers to implement changes

Manage cash flow and working hours

Managing internal and external resources in the development of reports, analytical applications and dashboards to disseminate financial and operational information

Communicate with third party such IT

Working closely with Managers and business partners to create procedures and policies that meet reporting and business goals

Managing payroll & pay stubs

Managing insurance for all locations

Managing supply chain

July 2017 – March 2023, Orange Egypt

Sr. Manager, retail partner management

Manage Retail (Franchise, Express & Orange Boutiques), contributing with around 90% from total company revenues from annual sales.

Leading and manage 2800 HC across 650 Retail store.

Achieve + 350K gross ads / month through indirect channel, which represent around 90% from the whole company gross ads.

Increased customer satisfaction (NPS) from 79% to reach 85%

Reach + 200M service revenue / month

Manage partners’ strategic merge & acquisition plan cross-functionally with all involved stakeholders (IT, finance, legal, commercial & aftersales).

Utilize all available management information to fully exploit business opportunities, set up & lead regional key account specific business forums.

Work with the geographic sales force in the regions to achieve revenue targets within established account portfolios.

Clearly communicate the progress of monthly/quarterly initiatives & forecasts to internal and external stakeholders.

Cascade & Communicate Action plans, motivates, empowers & Coach team members to achieve best results (People Management)

Designing the devices & accessories portfolio forecast for each single sales segment.

Provides constant monitoring of our strategic partners oriented approaches (Customer centricity).

Maintain and build credibility and trust with partners through solving any perceived conflicts, manage partner P&L and ensure Win-Win relationship between Orange and our strategic partners.

Assess the approved initiatives & new stores to compare actual performance versus the planned business cases.

Support the company’s cross-functional departments (IT, Marcom, Geo-marketing, Administration, finance & Technical) in parallel with Orange Partners to ensure full alignment with goals & priorities which are to be fulfilled properly in order to achieve our business plan and targets.

Develop financial models for evaluating partners & Orange expenses (commission & channel expansion), and provide financial evaluation and insights for the P&L statements.

Track and update top management with competition TKA expansion.

Provide financial guidance and decision support to all activities related to Franchise operational expenditure.

Benchmark Franchise performance results with Quality standards and market norms in the aim of achieving operational excellence.

Periodical visits nationwide to the assigned accounts and Orange outlets in order to achieve our business plan and targets.

Support and follow up on any related technical, IT, HR, Administration, and Finance troubleshooting issues until resolved.

`Serve as the lead point of contact between key accounts and other stakeholders (either internally or externally).

Sept 2014 – July 2017 Orange Egypt

Regional manager Orange Cash & Non voice, Consumer Business Unit

Driving the orange cash sales for indirect partners with different sales arms nationwide (retail franchise, vans & modern distribution).

Ensure over achieving both quantitative and qualitative KPIs at assigned accounts.

Manage the execution of partner’s related contracts, agreements & operational memos.

Provide regular updates & performance reports regarding potential opportunities, obstacles with recommended solutions.

Conduct frequent calls, meetings & visits for both partners / channel managers to sustain effective business flow and provide the service’s needed technical support, training & awareness sessions.

Develop and implement an ongoing communication with all concerned stakeholders / parties on both strategic & operational sides.

Innovative promotional plans, animation activities & sales contests along with the close monitoring for effective execution.

Achieve the assigned sales target for non-voice products at Upper Egypt region.

Regular calls / visits to retail outlets to provide the needed technical support, training, awareness sessions & directly dealing with any operational issue.

Monitor closely the service level, report any variation to concerned departments & propose solutions.

Implement the approved retail activities, promotional plans, merchandising & managing the external suppliers.

Ensure Installing the newest offers’ merchandise (Banners, Posters, Flags …Etc.) at all retail outlets as per the agreed criteria.

Manage a dedicated team of sales contractors & provide the needed support to handle the daily business flow.

Apr 2010 – Sep 2014 Orange Egypt

Regional Sr. Supervisor wholesale accounts, Consumer Sales

Achieve the sales target of wholesale accounts, act as a liaison between Mobini & its’ wholesalers.

Monitor and ensure the consistent flow and distribution of products from Mobinil to the market all over the region through appointed wholesalers.

Coordinate closely with Mobinil's different distribution channels to identify and close any distribution gaps.

Develop and maintain a productive relationship with wholesale accounts by conducting daily business visits & calls.

Handle and solve appointed wholesalers complaints & problems on both Mobinil & market sides.

Manage the logistical cycle of wholesalers to facilitate operation and ensure compatibility with Mobinil policy.

Implement and facilitate Mobinil's co-activities with wholesalers.

Apr 2008 – Apr 2010 Egyptian Company for Mobile Services (Mobinil)

Sr. Supervisor, Quality and postpaid Consumer Sales

Managing the quality of postpaid line sales.

Acquired 50 Exclusive dealers and 500 Orange shops working exclusively with Orange.

Apply distribution strategies in penetrating the market.

Negotiate and close deals to achieve the best financial results and incremental revenues.

Plan and monitoring the availability of postpaid lines among the market.

May 2005 – Apr 2008 Egyptian Company for Mobile Services (Mobinil)

Key account manager, Distribution

Achievements; Won the highest cooperative Sales Employee award for 2012 –

Achieve sales Gross ads, Revenue, other product mix targets and net ads (Quantitative and Qualitative).

Design jointly with distributor the proper distribution network and assure its optimized performance.

Manage the process of distributing and selling the product mix quota to the distributor designed network.

Manage precisely the distributor inventory levels in all product mix across all distributor warehouses.

Update information at all times for all distributor’s staff to facilitate smooth & efficient operations.

Direct distributor staff to achieve distributor KPIs. –

Direct the distributor to maximize profits by proposing ideas and solutions to control cost efficiently.

Handle distributor request and problems with other concerned departments. –

Ensure distributors ’conformity with Orange distribution policies and strategies. –

Assure that distributor Structure and strategy are aligned with Orange objectives and strategy.

Perform field visits to evaluate distributor performance and gather market feedback.

May 2000 – May 2005 Egyptian Company for Mobile Services (Mobinil)

Senior Representative, Distribution

Lead and Coach sales team to ensure applying one action plan in assigned region.

Managing 3K dealer’s accounts and resolving after sales issues.

Set and monitor the progress for my team personal development plans though the different resources provided like On the job training, Coaching, Mentoring, etc.….

Achieving growth plans on both Accounts level and Geographical level.

Efficiently utilize the promotional budget into achieving the highest returns.

Negotiate and close deals to achieve the best financial results and incremental revenues.

Follow up with sales team in solving any problems with our stakeholders.

Ensure that sales team is applying the appropriate strategies to develop the existing Accounts to establish larger accounts.

Plan and monitoring the availability of different Orange products among the market.

BUSINESS COURSES AND TRAINING:

Big data fundamentals Feb-2020

GDPR& companies Feb-2020

Management Fundamentals I (Engagement & Motivation) Quest “Orange Campus”July 2015

Art of Project Management “AMIDEAST” June-2015

Finance for Non-Finance “Orange Campus “June- 2015

Business reporting and proposal writing Oct-2014

Performance management& & Appraisal Oct-2014

Management Fundamentals III (Team Dynamics) Quest “Orange Campus” June-2014

Management Fundamentals II (Communicate & Coach) Quest “Orange Campus” Nov-2013

Marketing for non-marketers May 2012

Analytical thinking & Problem Solving Apr- 2012

Assertiveness from inside to outside May-2011

Developing a sales plan May-2011

Leading without authority May-2011

Merchandizing & Display for distribution May -2011

Emotional intelligence Feb-2011

TTT Aug-2011

Conflict Management Feb-2010

Managing distribution channels May -2009

Business case development Aug-2009

Coping With Change (Who Moved My Cheese) 2008

Negotiation skills July-2008

Presentation skills Oct-2007

OFFICE ENVIRONMENTAL SKILLS

Arabic: Native Language

English: Fluent in spoken and written

Highly knowledgably of popular computer applications (Office suite applications)

PERSONAL SKILLS

Very good presentation and communication skills, well understand and expose to different environments.

High drive for results with high ability to deal with uncertainty and complexity.

Ability to work cross function, communicate and negotiate effectively across all levels.

Adapting to change, Flexible, creative, hard worker and self-motivated.

Recognizes the positive benefits that can be gained from “Diversity”

Skilled in commercial negotiations.

Result orientation, Planning and organizing skills.

Strategic Orientation with Strong analytical thinking skills and problem solving abilities.

Self / People development and Very fast learner.

Ability to make/choose, develops, coach and leads a team.

PERSONAL INFORMATION

Nationality: Egyptian.

Date of Birth: March 4th, 1979

Marital status: Married.

Military Service: Exempted.

Driving license: Available.

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