Brand Manager

Experience Details

Category Brand Manager

February 2023 — Ongoing Jamuna Electronics & Automobiles Limited Category Serving- TV & Home Appliances. Managing the brands from the TV & Home Appliances category and overall business responsibility of relevant sales groups. Accountable for: Business Road Mapping Developing Annual Marketing Plan and Media Plan Formulating Marketing Strategies

(i.e. Positioning Strategy, Advertising Strategy, Promotional Strategy) to achieve Target NSI, Brand KPI & Market Share Developing Marketing Mix in light of Brand Guideline to achieve growth in terms of Brand Awareness, Brand Image and Brand Equity Brand Asset Management Analyzing the Market and Competitive Landscape through frequent Market Visits and Consumer Immersion Sessions Managing Marketing/Brand Activity Calendar (ATL, BTL, Digital, Events) Collaborating in-house support teams (i.e. Media, Creative, Digital, Outdoor, Events) and External agencies (Ad Agencies and Vendors) for Flawless Execution and Effective Communication Overseeing Plaza Visual Merchandising (Planogram Designing) Studying Product Feasibility and Coordinating Product Development & Launching Facilitating Brand Sales Support (i.e. Brand Sales Analysis, Trade Marketing Strategy) Managing Sustainable Customer Relationships Evaluating & Assessing Marketing KPIs as well as Business KPIs and implications (Campaign-based & Annual). Assistant Brand Manager

February 2022 — February 2023 PRAN RFL Group Category Served- Cream Biscuits. Managed the sensitive brands including “Fruitfun” and “Hatrick“ from the Cream Biscuit (Bisk Club) category and overall business responsibility of Fruit Fun Sales Group.

Mentionable Contributions -

Built and strengthened Strategic Relationships with Multiple Advertising Agencies, and 125K Colleagues.

Revised and devised a sustainable Brand Guideline as per which all the Packaging and other Brand Communication activities for “Fruit Fun” and “Hatrick” are well adapted;

Reformed and normed the detailed SOP for the BBL Marketing Team‘s Mode of Operation;

Successfully launched 360 Thematic Campaign for “Fruit Fun”, which CEO Sir immensely praised. Mentionable Outcome-

Achieved 100% Growth from the “Fruit Fun” brand; 200% Growth from the “Hatrick” brand and 66% Growth from the

“Fruit Fun” Sales Group;

Got a promotion offer for the position of Deputy Brand Manager. Curriculum Vitae

Muhammad Abdullah-Al-Mamun

Cell Number: 017******** E-mail ID: ***********@*******.*** Present Address:

Techven Merigold

House No. 726/25/A, Adabor 10,

Mohammadpur, Dhaka.

Permanent Address:

C/O: Begum Rokeya Sultana,

Sajher Maya, House No. E/10,

Khandar, Natun Para, Bogura- 5800

Key Performance Areas

(Performance Hashtags)

Career Objective

Open for the leading role with greater responsibility and challenge under a progressive visionary organization. I am looking forward to dedicating my years of professional experience pertained to the combined set of Stratetic Management and Innovative Problem-solving skills to be followed by greater meaning and results. Staying on the board as a SAFE, DEPENDABLE, and EFFICIENT team leader- that’s the Promise as a Brand I wish to convey. Competitive Competencies

PROFICIENCIES

TEAM LEAD & RAPPORT BUILDING SUSTAINABLE MANAGERIAL COMMUNICATION MIND-SETS

ANALYTICAL & STRATEGICAL MIND-SET QUANTITATIVE REASONING- DRIVEN BY NUMBERS ATTITUDES

PROACTIVE & OWNERSHIP ATTITUDE POSITIVE EMPATHETIC ATTITUDE ABILITIES

CREATIVITY- ABILITY TO PRODUCE PROMPT CRISP IDEAS WORKING UNDER PRESSURE SKILLS

EFFECTIVE NEGOTIATION INNOVATIVE PROBLEM SOLVING

Experience Break-Down Industry Experienced

7+yrs in

Corporate Brand

Marketing

1.5 yrs in PR

& Event

Agency

1.5 yrs in

Advertising

Agency

Consumer

Electronics

FMCG

Retail

Telco

IT

STRATEGIC PLANNING & ANALYSIS

CAMPAIGN MANAGEMENT

MARKETING & PROMOTION

MEDIA & ADVERTISING

BRAND COMMUNICATION

PROJECT MANAGEMENT

BUSINESS DEVELOPMENT DIGITAL MARKETING EXCELLENCE RETAIL MARKETING INNOVATION Sr. Executive (Private Label Brands)

August 2018 — February 2022 ACI Logistics Ltd. Categories Served- Packaged Foods, Packaged Commodities, Personal Care/Toiletries, Home Care, and so on.

Managed the “Shwapno” brands for Food and Non-food divisions (Includes 500+ SKUs of 50+ CAT- Types of Product). Mentionable Contributions -

Built and strengthened Strategic Relationships with 35 Manufacturing Partners, Multiple Advertising Agencies, and 4.5K Colleagues.

Revised and devised a sustainable Brand Guideline as per which all the Packaging and other Brand Communication activities for “Shwapno” (PLB) are well adapted;

Reformed and normed the detailed SOP for PLB’s Mode of Business Operation;

450+ Market Mover SKU (Consisting of 40+ types of products) launched within 3.5 years. Mentionable Outcome-

Achieved 286% CAGR & 119% AAGR (2017-2021) from Private Label Brands (PLB) NSI ;

Improved PLB‘s Contribution to Company Level NSI by up to 4.5%. Executive (Brand)

August 2016 — August 2018 DEKKO LEGACY Group Categories Served- Biscuits, Snacks & Instant Powder Drink. Managed the brands from Cookies, Instant Powder Drinks, and Snacks categories, resulting in substantial growth. Innovative Footprints- "Sooper Dooper Boishakh" Theme Song (Lyrics, Tune & Vocal); "DEKKO Noodles er Shera Ranna" Jingle

(Lyrics); RDC & RJ Scripts for Ramadan Campaign, several products as well as campaign Payoff lines. Mentionable Outcome- 350% Growth from Cookies CAT; 210% Growth from IPD CAT and 150% Growth from Snacks CAT. Creative Copywriter

June 2014 — August 2015 Bitopi Advertising Ltd. Category Served- TELCO. Accountable for: Concept development (Ideation); Creative alignment with Strategic Route & Platform; Storyboard Writing; Design Coordination; Copywriting for all forms of Deliverables. Key Account- Robi Axiata Ltd.

Executive (PR & Market Communication)

April 2010 — Dec 2011 Inpace Managerial Services Ltd. Category Served- IT. Accountable for: Coordinating BTL Event Branding activities; Maintaining Media Relations; Media Planning; Developing and releasing Advertorials; Maintaining Client Relations; Design Coordination; and Copywriting for all forms of Deliverables. Key Account- HP, Dell, Intel.

Signature

Muhammad Abdullah-Al-Mamun

Computer & Software Accessibility

Daily Management MS Office Suite, EPS, SAP, ERP, Google Workspace Data Analytics IBM SPSS, Salient, SPRO, KYV,

Communication & AI Adobe Master Suite, Midjourney, Copilot, Firefly, Blue Willow, Stable Diffusion.

License & Certification

The Fundamentals of Digital Marketing

Google Digital Garage Endorsed by iab.europe

Certificate ID QW7 NC3 PSV

Completed in June 2021

Educational Background

Master of Business Administration (MBA)

Dhaka University Major in Marketing

Passed in 2014

Higher Secondary Certificate (HSC)

Bogura Cant. Public School & College, Bogura Business Studies Group Passed in 2003

Bachelor of Business Administration (BBA)

Rajshahi University Major in Marketing

Passed in 2009

Secondary School Certificate (SSC)

Bogura Cant. Board High School, Zahangirabad, Bogura Business Studies Group

Passed in 2001

Language Skill Extra-curricular Activities

English Speak with moderate competence,

Read and write with high proficiency

Bangla Mother Tongue

Inborn knack for Creative Writing- Short stories, Poems, Plotting, and Humor Adept hands on writing Content & Advertorials- Articles and Reviews regarding Marketing and Branding issues Generating Ideas and Scripts for commercials

(i.e. TVC, RDC, OVC, Infomercial & any other form of media commercial). References

Sadman Shariar Biswas

AGM, Brand (Biscuit, Bread & Bun Category),

MGI (Meghna Group of Industries),

House # 23, Road # 24, Gulshan-2, Dhaka-1212

Cell Number: 017********

E-mail ID: ******.*******@***.***

Relation: Professional

Dr. Haripoda Bhattacharjee

Professor, Dept. of Marketing,

Faculty of Business Studies,

The University of Dhaka.

Cell Number: 019********

E-mail ID: *.*************.**@*****.***

Relation: Academic

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