MICHAEL L. HICKS
San Francisco, CA
**********@*********.***
CORE COMPETENCIES
COMMUNICATIONS and CONTENT WRITING SKILLS
Wrote media pitches, press releases, announcements, storylines, coverage, and reviews
Developed story angles and pitched to print, social and broadcast media
Created marketing surveys and analyzed data collected from them
Solicited and communicated with print, online, and broadcast media contacts
Edited documents written by fellow communications associates
EVENTS and GUEST SERVICES SKILLS
Provided expert customer service to clients and guests for public and private catered events in the Bay Area
Promoted gourmet food products to guests at the San Francisco Fancy Food Show
Supervised and trained staff at events
Created and developed a film series that lasted over a fourteen year period
ADMINISTRATIVE and RESEARCH SKILLS
Prepared and edited reports on Word and Excel
Created slide presentations on PowerPoint
Researched information and created databases, spreadsheets and presentations
Performed essential data entry and filing tasks
EMPLOYMENT/VOLUNTEER HISTORY
Event and Guest Services GLOBAL GOURMET EVENTS, San Francisco, CA Mar. 2010-Mar.2023
Organized event stations in a timely fashion
Supervised and trained event staff for over hundred events
Researched and sold products to guests and customers
Developed ability to read floorplans and content food orders
A proven team player skilled at nurturing positive working relationships with colleagues
Luxury Brand Promoter DEBBIE’S DEMO AGENCY, Castro Valley, CA Sept. 2017 – Sept. 2019
Promoted gourmet food products to guests attending food exhibition
Demonstrated ability to research information and communicate knowledge of products to guests
Acted as an effective team player in assisting co-workers with their food promoting
Film Series Creator and Facilitator SUMMER FILM SERIES, SF, CA June 2005 – Sept. 2018
Created and developed private film series events with over 70 people attending
Wrote and edited announcement copy
Researched and presented pre-film viewing presentation
Developed post-film discussion questions and facilitated discussions
Administrative Assistant RESTORATION HARDWARE*, Corte Madera, CA Dec. 2014 – May 2015
Assisted with writing and editing press materials
Created an Excel spreadsheet for tracking media
Researched and developed new media contacts
Communicated with vendors to obtain receipt information
Re-organized PR library
*(Job obtained through Aquent Creative Staffing)
Administrative Assistant NANCY FISHMAN FILM RELEASING, Oakland, CA Jan. 2013 – Mar. 2013
Supported principal by performing research on specified market for film distribution purposes
Researched data to gather contacts
Organized, edited and formatted copy on to Excel spreadsheet
Fact checked contact information
Developed new appropriate fields
Marketing Intern LANDMARK THEATERS, San Francisco, CA Jan 2008 – May 2008
Assisted Senior Regional Publicist by researching and writing publicity and marketing content
Performed email blasts on Facebook, google, yahoo and tribe.net
Solicited donors through phone calls and written correspondence
Communicated with current and potential media contacts to expand marketing fields
Public Relations Associate ENCORE PUBLIC RELATIONS, San Francisco, CA Aug. 2001 – Dec. 2006
Successfully pitched story ideas that were published in Los Angeles Times, San Francisco Chronicle and other publications
Wrote press releases and pitch letters
Arranged interviews and escorted colleagues and celebrities
Created surveys and interviewed clients
Guest Services DeYOUNG MUSEUM, San Francisco, CA Sept. 1998 – Dec. 2000
Sold museum memberships
Provided information about the museums services and answered guests’ questions
EDUCATION
Bachelor of Arts in Psychology with a minor in Communications: San Francisco State University
CCSF and SFSU adult extension classes in marketing, management and branding