Marketing Manager

KENNY SOTO

Seeking Marketing Roles

***********@*****.*** • 201-***-****

LinkedIn • Tulsa, OK 74008 US

http://kennysoto.com/

Back in school, I was the guy who was always ready to lead group projects. Now, I'm the marketer to whom any executive feels confident delegating tasks. With 9 years of marketing experience, I excel at creating and executing acquisition, monetization, and retention campaigns for consumer tech and B2B startups. I capture attention, maximize brand value, and drive revenue for teams. Proficient in product and growth marketing, SEO, email, SMS, and OOH advertising. Let's transform challenges into growth opportunities together. Professional Experience

Marketing Manager, LOOP Car Insurance, Remote

January 2024 to June 2024

● Led initiatives across Brand Marketing, Product Marketing, Community, Events, Email, and SEO—driving LOOP's presence & market expansion.

● Identified, onboarded, & managed relationships with external agencies and freelancers, overseeing vendor expenses and the marketing team's MarTech stack to ensure alignment with LOOP's goals and financial efficiency for optimized ROI.

● Led campaigns for product launches and lifecycle marketing; collaborated with the Product team to aid in developing our product vision and roadmap.

● Collaborated with executives to craft and implement strategic marketing initiatives at scale (acquisition, retention, and monetization).

● Developed and articulated LOOP's value proposition, creating materials and campaigns to engage key audiences, and supporting the Success and Care teams with content.

● Executed customer retention and lifecycle campaigns, driving leads to LOOP’s purchase events, and enhancing brand loyalty.

● Pioneered the adoption of generative AI tools for scalable content creation (Writer.com and OpenAI).

● Orchestrated community engagement initiatives and led event marketing strategies to enhance brand visibility.

● Spearheaded targeted email campaigns for upselling, referral programs, and retention, enhancing customer lifetime value and loyalty.

● Managed the development and upkeep of LOOP's knowledge base, ensuring up-to-date information to enhance the user experience.

SEO Manager, LOOP Car Insurance, Remote

December 2022 to January 2024

● Led the publication of search-optimized content, identifying new content and technical opportunities, and measuring channel performance.

● Owned LOOP’s content strategy (blog and YouTube), hiring, mentoring, and retaining new writing staff (managing 4 direct reports).

● Increased average time on site by 206%, achieving a monthly average of more than 5 minutes per user.

● Increased the number of SERP impressions by 104% in 6 months, resulting in over 379K impressions and a 40% increase in content-assisted revenue.

● Partnered with LOOP’s Head of Growth to manage the Marketing team’s P&L and budgetary planning. SEO Specialist, LOOP Car Insurance, Remote

April 2022 to December 2022

● Saved LOOP $21.3K monthly in average PPC/SEM spend due to SEO efforts.

● Increased average time on site by 206%, achieving a monthly average of more than 5 minutes per user.

● Optimized blog posts and webpage headlines to achieve a 4.1% average CTR on targeted SERPs. Content Marketing Manager, Finch (Acquired by Finder), Remote 2021 to 2022

● Established the foundation of the team’s content strategy and production for written and visual content, including blogs, graphics, and videos to increase audience attraction and promote the brand. Media Buyer, ProspectBacon, Remote

2020 to 2021

● Delivered account management and Facebook advertising services to 12 clients, boosting audience engagement and brand exposure with advertising budgets over $20,000 per month. Account Manager, Business Bravery, Remote

2020

● Arranged internal projects within copywriting, design, technical operations, and publicity teams to optimize processes.

● Led automation of account creation, social media distribution, content strategy, WordPress website creation, and sales funnel optimization.

ESL Teacher, First Leap China & METEN, Beijing and Shenzhen, China 2018 to 2020

● Delivered lectures according to students' reading, speaking, and listening abilities. Taught students aged 2-4 years.

Freelance Project Manager, VaynerMedia, New York, NY 2017

● Led and managed a 20-person team across Media Planning AND Media Buying for paid social campaigns.

● Managed $200,000 monthly ad spend for JP Morgan Chase Bank, coordinating timelines, processes, and deliverables.

Digital Marketing Coordinator, ThomasNet, New York, NY 2016 to 2017

● Conceptualized and led marketing initiatives for 25 clients, generating interactive content for social media to improve online relationships with distributors, engineers, and industrial B2B procurement managers. Skills

Marketing Strategy

Customer Retention

SEO

Content Marketing

Lifecycle Marketing

Influencer Partnerships

Software Experience

SEMRush

Klaviyo

Google Analytics

Figma

Hubspot

Shopify

Educational Background

● CUNY, The City College of New York - Bachelor of Arts 2016

● SSGI - Lean Six Sigma Yellow Belt Project Management Certification 2020

● Reforge - Brand Marketing 2022

● Reforge - Marketing Strategy 2023

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