Regional Sales Manager

HERB WITTE

Sandy, Utah, Utah 801-***-**** **********@*****.***

Summary

Experienced Regional Sales Manager with expertise in marketing to broad-line distribution and chain accounts in food service and retail deli. Skilled in managing industrial commercial cooking and manufacturing accounts, with a proven track record of exceeding sales goals and meeting budgets. Proficient in sourcing solutions, forecasting, and hands-on culinary ideation. Strong focus on building customer relationships through active listening and strategic questioning. Seeking a role where I can leverage my skills in research, development, marketing, and team growth to drive company success.

Skills

Market Research

Industrial Process Planning

Distributor Program

Development

Promotional Development

Industrial Sales

Account Planning

Strategic Planning

Market Analysis

Client Relationship Management

Product Launch Strategy

Competitive Analysis

Cross-functional Collaboration

Customer Listening Skills

Negotiation Skills

Sales Forecasting

Business Development

Customer Needs Assessment

Territory Management

Sales Strategy Development

Product Development

Experience

Regional Sales Manager 03/2021 to 02/2024

B and D Foods Boise, Idaho

Trained brokers across 23 states, establishing new offices and delivering comprehensive product training, which significantly increased regional sales.

Developed and managed quarterly plan projections that improved forecasting accuracy and resource allocation.

Led Distributor Salesforce Training and Category Manager negotiations at industry trade shows, directly contributing to increased product sales.

Implemented co-packing solutions and optimized pack size options based on customer feedback, reducing costs while maintaining price points during market fluctuations.

Spearheaded R&D sessions for chain customers, driving significant growth in chain and industrial sales by anticipating market needs and launching successful holiday promotions. Regional Sales Manager 02/2009 to 10/2020

Key Impact Sales / Aspen Marketing division Odenton MA

Achieved strong sales results through effective planning and research, qualifying account information for more successful professional calls.

Created engaging sales presentations and developed an innovative test kitchen, improving customer experience and product adoption.

Expanded customer base through targeted menu research at Hotels and Convention Centers, leading to a significant purchase increase.

Successfully networked with LLO accounts to increase brand awareness, supporting growth in industrial sales.

Proactively solved customer challenges related to food and equipment, building customer confidence and satisfaction with recommendations.

Regional Account Manager Partner 02/1998 to 03/2008 Dave Engster Associates / EMI Marketing managing partner Denver, Colorado

Conducted equipment demonstrations for retail store chains and LLO customers, boosting engagement and product adoption.

Managed sales across Utah, Idaho, and Wyoming, while supporting the Denver office in chain activities and industrial processing.

Staged equipment for Vulcan Premark International Corp., assisting corporate chefs in setting up Olympic processing kitchens and menu pairing.

Consulted on innovative designs for Utah Foodservice, contributing to the largest outside catering operation in Utah.

Achieved a substantial sales increase for Vulcan cooking lines in retail and industrial food service plants. EDUCATION

Associate

Hospitality Services - Foodservice Management 9 Forest Park Community College CERTIFICATES

Certified Foodservice Professional (CFSP)

North American Association of Food Equipment Manufacturers 9 June 2005

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