Marketing Cloud Social Media
Resume:
Heather Hannon
Colorado Springs, CO *****
*******@******.***
Professional Summary
Experienced marketing professional with 17 years in analytics and data-driven multi-channel campaigns. Expertise in CRM platform management, cross-functional team leadership, and developing strategies to drive revenue growth. Strong communicator with a proven track record in exceeding expectations and fostering team development.
Education:
MBA, Texas A&M-Commerce - Remote program in Dallas, TX - Graduated August 2004
BBA, Texas Christian University – Fort Worth, TX - Graduated May 1999
Certifications and Licenses: Salesforce Certified Marketing Cloud Administrator and Salesforce Certified Marketing Cloud Email Specialist
Real Estate licenses in Texas and Colorado
Skills: Project Management, Data Management, Customer Relationship Management, Marketing Strategy & Analysis, Loyalty Programs, Team Management
Software & Platforms: Excel, Access, Word, PowerPoint, Unica Campaign, Salesforce Marketing Cloud, Alterian, Adobe Campaign, Basecamp, Punchh, ActOn, MessageGears, SQL, Jira, Workfront, Wrike
Social Media: TikTok, Instagram, Meta
Work Experience:
Ansira Partners – A Marketing Agency
Director, Platform Operations (Feb 2023 – Mar 2024)
Managed platform engineers across the US and India
Fostered cross-training to enhance team development skills and platform knowledge.
Developed campaign audiences and strategies using data analysis and SQL to drive awareness, retention, and revenue growth.
Collaborated with cross-functional teams and direct reports to ensure seamless execution across various digital platforms
Associate Director of Marketing Operations (Feb 2022 – Feb 2023)
Supervised platform engineers, made team allocation decisions, and managed multiple CRM projects
Performed A/B testing on campaigns, providing insights for email journeys and automation.
Create and manage repeatable processes for error-free campaign execution
Data Execution Analyst (June 2015 – Feb 2022)
Executed multi-channel campaigns for various industries using MessageGears, Alterian, Salesforce Marketing Cloud, Unica, ActOn, Punchh and Adobe Campaign.
Ensured campaign accuracy through quality checks and collaborated with various departments along with ensuring data follows email laws
Prepare, execute and deploy IP warming and automated campaigns for new clients
Collaborate with internal and external sources for prospecting and growth
Sr. Campaign Manager (Sept 2014 – June 2015)
Interpreted client needs into actionable directions and coordinated tasks across digital, creative and database teams.
Client account management for campaigns
Neiman Marcus Group
Direct Mail Manager (March 2010 – Sept 2014)
Managed direct mail campaigns across Neiman Marcus, Bergdorf Goodman and Last Call stores along with vendor mailers
Provided marketing recommendations and performed A/B testing for campaign optimization.
Worked with InCircle rewards program for events and holiday mailers to top customers
Analyze pre and post campaign segmentation for effectiveness with internal groups and external vendors
Managed postal budget for direct mail
Managed and trained a team of analysts.
Marketing Analyst (October 2006 – March 2010)
Supported decision-making with analyses related to stores, merchants, events, and marketing programs.
Produced reports and lists for business needs and provided insights into customer behavior.
Other Positions
Realtor
Mitsui Bussan Logistics
Business Coordinator (November 2001 – July 2002)
Forecasting of supplies for 7-11 distribution centers
WebLink Wireless
Marketing Specialist (May 1999 – May 2001)
Conducted competitive marketing analysis and created GIS coverage maps.
Industries I’ve worked in for marketing
Retail, Restaurants, Pet, CPG, Travel, Gas Stations, Automotive, Childcare, Entertainment, Beauty, Fashion & Telecommunications
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