Project management, translation and localization, UX writing

Miao Gao

Singapore LinkedIn +** ******** ****************@*****.***

Miao Gao is a multi-lingual (Chinese, English and German with basic Japanese) localization and marketing specialist in Singapore as a permanent resident. Miao has 10+ years experience in marketing and translation in fintech, PR agencies and foreign embassies in APAC. She is passionate about both languages and business.

Key skills:

● Project management, translation and localization, UX writing

● Problem solving, cross-functional communication, organization and execution

● Open minded and self-driven

Tools:

● CMS and TMS: Plunet, XTM, Hubspot, Xmetal, Phrase, Storyblok, Wordsbee

● Project management: Trello, Asana, Clarizen

● Data analysis: Ahrefs, Google Analytics, MS Dynamics Accomplishment:

● Managed all the medical labeling localization projects in four languages for in JAPAC region for Edwards Lifesciences, deducting the lead time from 6 months to 2 months

● Grew Qredo’s (a fintech company) the brand awareness and product adoption in Korea, China, Vietnam and Singapore from 0 to 1 by localized strategy, with 200+ contents pieces, 5 language pages and websites localization; engaging 15k users and 400+ clients in the region

● Led a team of four translators for localization and transcreation projects in technology and business from marketing agency side

● Championed 200+ accounts by managing PR translation and localization projects from PR agency side

WORK EXPERIENCE

Edwards Lifesciences Singapore

Senior Localization Specialist (Labeling) (contract) 10/2023-06/2024

● Lead all labeling localization projects in Simplified and Traditional Chinese, Korean and Japanese in JAPAC region, deducting the lead time from 6 months to 2 months

● Manage localization projects by working with cross-functional teams (labeling, designing and regulatory affairs) and external vendors (3 LSPs), to ensure timely delivery and content quality

● Perform root cause and trending analysis on language issues to optimize process on in-country labeling SOP

● Run localization QA, QC and LSO tool post-delivery and provide feedback to vendors regarding possible linguistic issues

● Track metrics and localization spend, create POs and other contract related documents TAST (The Action Sports Translator) Singapore

Freelance Vendor Coordinator APAC 01/2024-present

● Source Chinese, Korean and Japanese linguists specializing in outdoor translation

● Account management in APAC region

Global Gravity Hamburg, Germany and Singapore

Freelance Language Manager 09/2017-10/2023

● Led a team of four translators for localization and transcreation projects in technology and ecommerce, making sure tone of voice, brand voices are consistent and clearly delivered with SEO practices

Qredo Ltd. Singapore

Marketing and Community Manager, Asia 07/2021-02/2023

● Led brand and product localization strategies in Asia (Korea, China, Vietnam and Singapore) and executed with best practices, ensuring it was in line with buyer persona and business goals in the region

● Oversaw the website localization into 5 languages with cross-functional teams and external vendors, and guided the counterparts when needed

● Set up workflow and SOP for translation projects, ensuring the efficiency and quality of deliverables within the budget

● Received and handle requests stakeholders from internal team and external parties

● Tracked metrics and monitored performances of campaign projects on regional markets, by GA and social listening tools, ensuring the contents reached to broader audiences with demand generation and leads

Samanea Management Private Limited Singapore

In-house Translator cum Project Assistant 07/2019-11/2020

● Translated, edited and reviewed all internal and external documents, including financial and business files in both English and Chinese

● Oversaw localization official website in 6 languages and ensured the best SEO practices, including translation, content post, cultural fits, etc

● Assisted global projects by drafting monthly reports on operation and marketing, filing, leasing management, travel expense reimbursement, etc.

China Lesso Group Hong Kong

In-house Legal Translator 07/2017-09/2017

● Handled legal and financial documents from English to HK Traditional Chinese

● Proofread branding and marketing contents in Traditional Chinese for the Group Wonderful Sky Financial Group Hong Kong

In-house PR Translator 03/2016-02/2017

● Led financial and marketing localization projects between English and Traditional/Simplified Chinese for all 200+ accounts, ensuring project deliverables and quality

● Led all outsources language projects by working with LSPs and internal linguists Ethiopia Embassy in Beijing Beijing, China

In-house Translator and Interpreter 01/2014-03/2015

● Provided interpretation/translation support for the Ambassador, all other diplomats and delegation & mission on issues such as politics, military and business etc.

● Maintained public administration and government relation by searching analyzing and communicating at appropriate levels with Chinese ministries and official organizations BHG Group Beijing, China

In-house Interpreter and Translator 11/2012-06/2013

● Translation: financial and business documents on real estate

● Interpreting: Consecutive and whisper interpreting for the general manager during his meetings and business visits

● Admin support for the Team (filing, meeting arrangement, etc.) EDUCATION

Heriot-Watt University Edinburgh, UK

Postgraduate Diploma / English Chinese Translation and Conference Interpreting 11/2012 Tianjin University of Sport Tianjin, China

Bachelor degree / English 06/2010

CERTIFICATION

Google UX Design Certificate 08/2024

SEO Strategy issued by LinkedIn 04/2023

Global Digital Marketing and Localization Certification 05/2020 Issued by University of North Carolina Wilmington

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