Social Media Digital Marketing

Ben Wheeler

MBA, BS Marketing

***@********.*** (C) 909-***-****

Dream Builder who thrives in highly technical new product settings.

Let’s get your idea on a napkin sketch and we’ll take it to the marketplace and sell it.

Skills-Expertise

25+ years in marketing roles, with 20+ years in a leadership positions.

Vast experience in Manufacturing, tourism, events, entertainment, or hospitality industry.

In-depth understanding of marketing principles, strategies, and tactics, with a demonstrated ability to create and execute successful integrated marketing campaigns.

Proficiency in digital marketing, social media, email marketing, and traditional media advertising.

Strong knowledge of current marketing trends, tools, and emerging technologies.

Experience in crafting and executing effective public relations strategies.

Proven leadership skills with the ability to manage and motivate a team.

Strong negotiation and relationship-building skills to foster partnerships with media, influencers, and content creators.

Proficient in using data-driven insights to measure the success of marketing campaigns and make data-backed decisions.

Ability to work both remotely and in the office as required.

Experienced in writing proposals in the manufacturing field.

Cross-functional sales leadership is a core competency.

Strong leadership and communication skills.

Lifetime of building brand awareness and recognition.

Lifetime experience with P&L and budgeting.

Strong analytical and project management skills

Skilled in creating marketing plans, product positioning statements and executing successful product campaigns.

Solid knowledge of SEO, web analytics and Google Ads.

Well versed in driving financial performance for the company through product and content marketing, leveraging digital automation and web optimization, and measuring them with KPI's.

Excellent project management skills.

CPG experience in electronic components and keyboards.

Small brand/startup experience along with working in a Fortune 500 company (Flextronics International)

Job History

President Founder Owner – KioskGuy.COM, Lehi, Ut 2016-Present

Top-line Consulting Revenue 2021 -- $218,000

Kiosk consultant to key industry providers, including Panasonic, AUO, ELO/Tyco, Howard Industries, Omron, DynaTouch (software), Southern Specialties (metal fabrication).

Work closely with Ginko Systems, Verifone, Intel, Shuttle, Lenovo, Flextronics, American Products, SLABB, Avanti, AETNA, Kiosk Innovations, Kioware and Nanonation.

Official guest blogger on KioskMarketplace.com

Lead Marketing Plans, PR and media activities with internal and external resources.

Works on customer (OEM) side to define their path to market including, BOM, industrial design, engineering, fabrication, supply chain, integration, logistics, installation, and ongoing maintenance.

Marketing expert to the Kiosk Industry.

Works with software providers to provide UX and GUI development.

Working closely with partners to provide AI and Machine Learning capabilities to meet ADA, Section 508 and Accessibility for the Disabled Community.

Key Clients of KioskGuy.COM Consulting – Managing Partners and ISVs

Incredivend (Skittles Kiosk) 2023 – Present

Verifone 2023 – Present

Brendamour Logistics 2023 – Present

Kioware Software 2021- Present

Automated Retail Technology (Just Baked) 2023

Ginko Systems LLC – Dayton, OH (Manufacturing) 2021-2023

Howard Industries – Laurel, MS (Manufacturing) 2018-2021

Audio Eye – Tucson, AZ (Software) 2017-2019

Omron Electronics, Japan (Electronic Component) 2018

DynaTouch Software – San Antonio, TX (Software) 2016-2019

Southern Specialties Manufacturing - Tulsa, OK (Manufacturing) 2016-2019

Director of Marketing

RedyRef Interactive Kiosks - Riverdale, NJ 2014 to 2016

• Increased RedyRef's kiosk sales by 150% in first two years.

• Lead Marketing Plans, PR and media activities with internal and external resources.

• Manage team responsible for demand generation programs that drive revenue including marketing- driven campaigns, events, webinars, e-mail campaigns, SEO, social media marketing and SEM.

• Allocate budgets, provide KPI reporting and actively monitor and analyze health of marketing contribution to pipeline, program ROI, customer acquisition and penetration, contact acquisition and activity.

Key Customers: Creative Realities, Diversified Media Group, Wendy's, The University of Southern California (USC), Hard Rock Café

Director of Marketing and Sales

Input Devices/Keyboards - Adesso Inc - Walnut, CA 2013 to 2014

• Increased sales by 22% in year one.

• Negotiated distribution agreement with Ingram Micro for all lines of Adesso Keyboards

• Oversaw the implementation of high-transaction ecommerce website.

• Oversaw New Product Development and Product Launch of entire Bluetooth keyboard/input-device product line.

• Created Adesso new lines of Consumer-Packaged Goods (CPG) including technical data writing and box design.

• Introduction of 200 new SKU into the product line, datasheets, boxes, user manuals and photo- shoots.

• Planned and ran CES Show offering and promotion 2014.

Key Customers: Set up Distribution Channel with Ingram Micro

Director of Marketing

Automated Retail & Kiosk - AVT Inc - Corona, CA 2012 to 2013

• Increased kiosk sales by 20% in first year.

• Managed key industry and customer relationships with Blue Rhino, and Rug Doctor.

• Defined pricing and new product launch for retail automation products including supply chain and components

• Managed team responsible for demand generation programs that drive revenue including marketing- driven campaigns, events, webinars, e-mail campaigns, SEO, social media marketing and SEM.

• Lead Marketing Plans, PR, and media activities with internal and external resources.

Key Customers: Blue Rhino, Rug Doctor, Hey Cupcake

Product Marketing Manager Self-Service Kiosks –

Kiosk Sales Engineer - Supply Chain Manager

Flextronics International - Plano, TX 2007 to 2012

• Improved bottom line profitability 13%, through Six-Sigma Journey based changes to operational efficiency by facilitating new process architectures in price management and forecasting process/inventory management.

• Proficient with Core SAP systems with Flextronics developed SDSS software.

• Global Supply Chain Manager for the Redbox, Kodak PictureMaker, MinuteKey and Utique projects.

• Achieved $1.5M USD of Purchase Price Variance (PPV) in all Self-Service Cost Reduction projects.

• Established the Flextronics "Jumpstart Program" Preferred Supplier List for establishing a Standard Bill of Materials for self-service componentry that could be tested against KioskFrame 3.0 and SaaS software.

Key Customers: Redbox, MinuteKey, NCR Blockbuster Kiosk, AdSpace, Creative Realities, Diversified Media Group, NCR ATMS, Kodak PictureMaker and CoinStar.

Education

Master’s Degree --- (M.B.A.) Business Administration, University of Redlands.

Bachelor’s Degree --- (B.S.) Marketing, University of West Florida

Associate Degree --- (AA) Liberal Education, Valencia College: East Orlando Florida

Professional Internet Marketing Certificate --- University of West Florida

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