Data Analytics Social Media

Traci L. Miller

Email: *********@*****.*** Phone: 765-***-****

https://www.linkedin.com/in/tlmiller

Qualifications Summary

Professional writer and communications specialist proficient in plain language, technical writing, and data analytics with more than 15 years of experience. Collaborated with prestigious government agencies, including the Veterans Health Administration (VHA), Department of Health and Human Services (HHS), and Centers for Medicare and Medicaid Services (CMS) in various roles including writing, computer-assisted reporting, project management, digital strategy, search engine optimization (SEO), data analysis, research, content development, and research. Proficient in various content management systems, videography, social media management, and technical information architecture.

Education

University of Indianapolis, Bachelor of Arts, Psychology/Experiential Design/Gerontology

2013, Summa Cum Laude

University of Indianapolis, Master of Arts, English

(Nine semester hours – GPA 3.33)

Work History

HighPoint Digital, Inc., Indianapolis, IN/Remote

August 2020 – August 2024 (Temporary riff between April 2021- September 2021 to return to furloughed journalism)

Sr. Communications Analyst/Business Analyst September 2023 – August 2024

Experienced business analyst with a strong background in data analytics and process improvement. Skilled at evaluating business processes, creation and analyzing capability matrixes, identifying areas for optimization, and proposing effective solutions. Collaborate with stakeholders regarding proposed opportunities, ensure alignment with stakeholder budgets and help drive organizational success. Streamlined various information within cross-functional teams to develop innovative solutions using data analytics.

Jr. Program Analyst, VACO June 2023 – September 2023

Assigned to a special congressional task force to work on a Veterans Health Administration and Office of Mental Health and Suicide Prevention Mental Health Residential Rehabilitation Treatment Program. Crafted communication and engaged stakeholders on emerging priorities to meet the needs of Veterans for residential mental health treatments and the expectations of referring providers for better and more timely care. Communications addressed a variety of topics including transportation, patient flow, policies, and staffing requirements. Authored reports, public speaking points, and documents to impact legislative change.

Communications/Sr. Comms Analyst, HHS, CMS Content Planning & Development September 2022 – June 2023

Analyzes Provider Communications Group (PCG) existing content and communications strategies related to audience needs and preferences for the development of a comprehensive communications plan. Reviews provider resources, evaluates content, and identifies gaps. Analyzes end-user behavior patterns through web analytics, SEO, and user experience (UX) best practices to make recommendations for improvement.

●2022 HighPoint Pinnacle Award Recipient – Recognized for Impact

Communications Specialist, HHS, CMS TQC Contract September 2021 – September 2022

Collaborated with clients to create and revise content products and reference materials based on end-user feedback and Medicare regulatory requirements. Reviewed products to recommend enhancements and initiate product updates. Reviewed content plans and prioritized communications. Translated complex program and/or technical information to generate content products that are easily comprehensible using plain language styles and standards. Developed a wide variety of Medicare communications and education materials including scripts, letters, fact sheets and User Alerts related to policy changes. Analyzed various data sources to identify gaps and recommend improvements.

Content Specialist, HHS, CMS, TQC Contract August 2020 - April 2021

Created and revised content based on end-user feedback and Medicare regulatory requirements. Delivered 508-compliant products in plain language regarding Medicare policies for the CMS contact center to help beneficiaries understand their health care coverage. Delivered multiple communications and educational materials related to Medicare Part B Coverage, A/B claims, general coverage explanation, advance care planning, cancer treatments, clinical research studies, provider services, emergency department services, home health services and outpatient hospital services.

CNHI / The Herald Bulletin

August 2013 – September 2021

Journalist May 2021 - September 2021

Experienced journalist covering diverse topics, including business, crime, courts, schools and special investigative reports. Videography expert adept at crafting compelling written and visual narratives that resonate with audiences and drive meaningful change. Skilled in strategic communication, data interpretation, and source cultivation. Covered criminal trials, legal proceedings, and law enforcement activities. Conducted interviews with law enforcement officials, attorneys, and victims. Produced accurate and engaging content that informed the public about legal matters. Led investigative projects on critical issues, exposing corruption, fraud, and social injustices. Uncovered hidden facts through meticulous research, source verification, and data analysis. Authored impactful articles that prompted public discourse and policy reforms.

Award-Winning Journalist and Digital Editor Sharon September 2016 - August 2020

Managed, edited, published, and enhanced content on multiple digital platforms. Created analytical reports, monitored key performance indicators, and provided periodic quality assurance audits of content. Performed comprehensive content analysis, identified gaps, made recommendations, and coordinated enhancements to online platforms related to new features, technical improvements, content updates, and implementation of best practices as they related to usability, navigation, and web design. Utilized Google Analytics, SEO, keywords, meta tags, and behavior reports to increase website performance. Evaluated and recommended usability solutions for the website and mobile apps in addition to monitoring and implementing best practices to rise above competitors when delivering online products.

●First Place, (Pennsylvania Associated Press) Keystone Press Awards, 2017

Winning Journalist August 2013 - June 2015

Maintained a high quality of outgoing content as a news reporter in a 24/7 environment. Specialized in breaking news, videography, investigative reporting and feature storytelling. Performed research, interviewed experts, gathered first-hand accounts of events, to write engaging content with photos and videos.

●First place, Inland Press Association, October 2015.

Gannett / The News Leader June 2015 - September 2016

Award-Winning Journalist and Researcher

Responsible for researching and providing investigative reporting. Responsible for researching and writing informational news articles and stories about real events using an unbiased perspective. Additional tasks included news sourcing, fact-checking, editing, and authoring articles.

●First Place, Virginia Press Association, January 2016

University of Indianapolis November 2009 - August 2013

Executive Administrator

Provided administrative and project management support. Responsible for analyzing data and generating statistical reports, handling correspondence, and coordinating events. Developed and proofed education and communications content, technical writings, and analytic information. Created various communication materials, educational products, and public presentations.

Knowledge, Skills, Technologies, and Abilities

Software

Database

Operating System

Adobe, Photoshop, Power BI, Visio

Access

macOS, iOS

Prezi, Evernote, Mapbox

SQL Server Express

Fire OS

All Microsoft products Word, Excel, PowerPoint

Firebird/Jaybird

DOS, Windows

Other Knowledge, Skills, Technologies, and Abilities Not Listed Above:

●Siteimprove, Content Management Systems, TownNews, Analytics 360, Visible Thread, Charbeat, WordPress, Verint, Field59, Google Analytics, Adobe Analytics, BLOX, Next Generation Desktop

Military Service & Security Clearance

●Army National Guard Association of Illinois; Sept. 1996 – Jan. 2010

●Personal Identity Verification Card holder through the Veterans Administration (VA)

Active Certifications

●Google Analytics Certification – does not expire

●Google Analytics Individual Qualification – does not expire

●IDEO University Certificate - Insights for Innovation – does not expire

●IDEO University Certificate - From Ideas to Action – does not expire

●IDEO University Certificate - Foundations in Design Thinking – does not expire

●Poynter Institute, Community Newspaper Holdings, Inc. (CNHI) Reporting and Writing Certificate – does not expire

●Poynter Institute, CNHI Social Media Certificate and Gannett Reporter Certificate – does not expire

Other

March 21, 2022 – Present

Be My Eyes - Volunteer

Helping blind and low-vision users with visual assistance directly through an app via specialized help. Assistance includes reading labels on grocery items, checking expiration dates, describing surroundings, helping with color matching, or even troubleshooting technical issues on devices volunteers come from all over the world, creating a supportive and inclusive community. It’s a simple yet impactful way to make a difference in someone’s life.

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