Marketing Manager Brand

CHRISTOPHER LUCIDO, BFA in Graphic Communications

Seeking opportunities in Southeast Michigan • 313-***-**** • *********@*****.***

You are welcome to view my graphic portfolio at:

https://www.dropbox.com/scl/fo/zz5t6soxe49fsh61147z4/h?rlkey=ibximymqpzxixr74dz5snhrx6&dl=0

Position of Interest:

Brand Marketing Manager

Talented in creating the ideas, images and designs that land such major accounts as Walmart, Amazon, and more

SUMMARY: Innovative and resourceful professional offering demonstrated expertise in envisioning original solutions to complex problems. Blend knack for both contemporary and classical techniques to analyze data and metrics, track campaign performance, and optimize marketing efforts. Extremely motivated and organized; work both independently and as part of a team, and to multi-task effectively in high-pressure, deadline-driven environments.

Known for dramatically lowering turnaround times on specific tasks by devoting the time up front towards conceptualizing templates and other materials where they can be tailored more quickly. Advanced user of Adobe Photoshop, Adobe InDesign, and CorelDRAW®. Continue to uphold a career-long reputation for being assigned - and successfully completing - the most difficult jobs possible.

Areas of Expertise Include:

Brand Marketing Material & Advertising Campaign Creation • Digital & Print Advertising

Website & Social Media Imaging • Packaging, Magazine, Catalogs, Brochures & Color Guide Design

Large-Scale Trade Show Booth Design • Product & Model Photography • Image Editing & Retouching

Custom Logo Design & Character Creation • Digital & Traditional Illustration • Trend, Market, & Metrics Analysis & Research

Professional Experience & Key Achievements

Marketing Manager • Synergy Health Partners MSO, LLC, Troy 2023 - 2024

Networked with an industry colleague to step into this newly-created role and rekindle steady revenue activity in response to industry-specific changes. Oversaw as many as 4 direct reports while calling on accounts to determine their needs, uncover gaps, and ultimately speed patient recovery.

Quadrupled Company's Google Business Page provider reviews after only 3 months by fortifying communication and visibility between provider and patient - actions that invited 4.6+ reviews.

Successfully accommodated a workload doubling (all with minimal assistance) while taking on the added Director of Marketing role for a 3-month stint.

Senior Graphic Artist • Siser North America, Sterling Heights 2016 - 2023

Initially hired as a Graphic Designer and promoted into this newly-created role at a time of steady Company growth. Supervised between 6 and 7 graphic artists, depending on business activity.

Contributed towards propelling annual sales from approximately $40M to $100M+ in only 5 years by producing the e-commerce images that helped to sign on such "name" accounts as Michael's, Walmart, Amazon, and more.

Practically eliminated outsourcing expenses connected with photography by establishing an in-house Photography Dept. (experienced similar outcomes while at Groupe STAHL).

Graphic Designer • Groupe STAHL, Sterling Heights / St. Clair Shores 2003 - 2016

Originally joined STAHLS' Inc. as a Production Artist; Company since rebranded to STAHLS ID Direct, and in 2009, transferred to parent company.

Promoted based on knack for applying newest technology capabilities to help amplify visibility for the sportswear, custom apparel, and promotional products industries.

Catalyst for helping Company uphold optimum visibility levels in the wake of increasing competition by co-establishing an internal Multi-Media Dept. that created a lasting digital footprint and a compelling website.

Education

All Aspects of Digital Photography • (Company-sponsored coursework completed in this area)

Degree: Bachelor of Fine Arts in Graphic Communication: Illustration Major • College for Creative Studies, Detroit

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