Marketing Communications Social Media

JULIE CARLSON

MARKETING COMMUNICATIONS AND SALES PROFESSIONAL

SANTA ROSA, CA 707-***-**** *************@*****.*** LinkedIn: https://www.linkedin.com/in/JulieCarlsonMarcom Objective

I am looking for a challenging marketing communications, sales, administrative or customer service position where my professional skills can contribute to the company’s success. I not only have strategic and planning skills but also the ability to multi-task and complete projects from beginning to end in a professional and organized manner. I have 30+ years hands-on experience and have demonstrated a positive history of working in the electronics, manufacturing, and telecommunications industries. My strengths include:

• Strategic and creative marketing planning and analytics

• Product launches

• Social Media

• Internal and external communications

• Budget Control (planning and implementation)

• Collateral development: creative, graphic & copy design

• Direct Sales, distributor and sales rep support, training and incentive programs

• Trade Show, sales conferences and event co-ordination Experience

KG Technologies, Inc., Marketing Communications Manager, Dec 1999 – July 2024

• Managed Website, catalogs, trade shows and social media

• Prepared yearly budget for all marketing activities

• Reporting and analytics for all programs

• New Business Development working closely with VP of sales

• Prepared all company market and product PowerPoint presentations

• Insured our brand carried across all platforms

• Managed sales CRM systems and configuration/prepared reports for management LEMO USA, Inc., Marketing Communications Manager, Oct 2005 – Oct 2019

• Responsible for all marketing activities including planning, marketing strategies, advertising, collateral, SEO analytics, sales events and tradeshows, sales tools, training, distribution support, all within the annual budget

Moose Boats (Division of Ironwind, Inc.), Marketing & Sales Manager, Feb 2001 – Oct 2005

• Developed the marketing and sales plan for a new aluminum boat manufacturer. This work contributed to million dollars of sales in the government and recreational markets. Also responsible for articles, press releases in all major marine publications. Involved in all GSA contract issues, proposal

& grant development, price lists, trade shows, customer service and web management. Next Level Communications, Marketing Communications Director, Oct 1998 – Feb 2002

• Managed all aspects of investor/public relations, community relations, collateral, advertising, branding, lead management, trade show programs.

• Assisted the IPO process by managing the financial road show

• Designed a new corporate look

• Managed over 40 trade shows from small show to major events. Created professional image through new exhibition materials, promotions, and product demonstrations Education

College of Marin, AA – General Education – Focus: Communications, Accounting SRJC – Marketing and Sales Certification Program, Business Administration Successfully completed many seminars/workshops related to marketing, product management, writing, branding, google analytics.

Computer Skills

• Highly skilled in all MS, Adobe programs including Excel, Powerpoint, InDesign, Illustrator and Photoshop

• CMS Web Tools, MailChimp, Hubspot, Zoho and Sales Navigator Affiliations and Professional Development

• Employee of the year at KG Technologies

• Member of the Public Relations Society of America

• Speaker at the International Exhibitor Conference

• Board of Director for the Rohnert Park Chamber of Commerce

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