Business Development Client Services

CLIENT RELATIONS LEAD

ACCOUNTABLE MOTIVATED NIMBLE

The consummate client liaison with over 25 years’ experience managing corporate relationships. Thrives on cultivating and building teams to support client goals. Closed business valued from $10k to $2-5mm. Motivated by seeing client vision and goals come to life.

SIGNATURE ACHIEVEMENTS:

Owned Long Term Client Relationships that spanned decades. Achieved Annual Top Salesperson at all companies.

Secured 3-to-5-year client contracts.

SIGNATURE STRENGTHS & COMPETENCIES

LEADERSHIP COMMUNICATION MANAGEMENT

Coach

Mentor

Self-Motivator

Decision Maker

Active Listener

Relationship Builder

Responsive

Observant

Team Leader

Pragmatic

Strategic

Pro Active

EXECUTIVE EXPERIENCE

CADENCE, INC. – WHEELING, IL 16 YEARS

Key Brand Work: Mercedes Benz, Diageo, PepsiCo, Gatorade, Quaker, Palm Bay International, CBOE, Wrigley Personal Highlight: Secured the prestigious Vendor of the Year nomination, a testament to the agency's unrivaled commitment to excellence and outstanding performance as the sole nominee in the field. VP Client Services, Executive Producer, Event Planner, Advisor

• Fulfilled data-driven growth strategies to optimize existing client relationships, resulting in a 25% increase in cross-selling and upselling opportunities.

• Orchestrated the recruitment, training, and leadership of cross-functional production teams to execute end-to-end corporate live events and consumer activations.

• Analyzed and optimized line-item budgets with a focus on cost reduction and revenue growth, resulting in higher margins while saving clients’ money.

• Led event recap meetings and developed detailed reports analyzing client feedback; facilitated continuous improvement initiatives, increasing customer satisfaction ratings.

• Orchestrated annual marketing plans, optimizing content development, website updates, and online and traditional marketing campaigns, which increased website traffic and a boost in lead generation. XDA – ATLANTA, GA 4 YEARS

Key Brand Work: Mercedes Benz, Honda Motors, Kia Motors, Kawasaki, BMW Mini, Publix, Lowes, IHG, Novartis, Epson

Personal Highlight: Designed and produced a breathtaking, fully self-sustained $3mm event in a remote countryside location with no access to water or electricity; hosted an international press audience and key foreign dignitaries.

Producer, Event Planner, Client Services Manager

• Led business development initiatives for key clients, executing stand-up pitching and negotiating multi- year agreements growing annual revenue and securing long-term partnerships. BETH COVINGTON AUER

Long Grove, IL 60047 404-***-**** ********@***.*** https://www.linkedin.com/in/bethatcadence/

• Collaborated with cross-functional teams to align client expectations with project deliverables, resulting in minimal client escalations and an increase in positive client feedback.

• Optimized vendor selection and negotiation process, resulting in a reduction in vendor expenses while maintaining service quality.

• Developed and executed a strategic sales plan, focusing on a combination of bringing in new business development and cultivating existing client business, leading to consistent achievement of a $3mm annual sales quota.

GREENWAY MEDICAL TECHNOLOGIES – ATLANTA, STATE 2 YEARS Personal Highlight: Pioneered the development and implementation of a Reseller program. National Sales Manager, Partnership Business Development

• Recruited and onboarded 30+ new resellers, accelerating market reach and expanding sales network.

• Drove an impressive 30% of company's total revenue in 2002 through strategic management and growth of partner channel; composed targeted sales strategies and fostered mutually beneficial collaborations.

REGENCY SYSTEMS – DALLAS, TX 2 YEARS

Personal Highlight: Instrumental in breaking into a new market by selling the company's revolutionary multilingual telephone banking system; secured major international clients. Country Sales Manager, Caribbean and Latin America

• Spearheaded the creation and execution of a highly effective sales strategy, resulting in increased revenue and market share within the geographic area.

• Conducted market research and analysis to drive international product direction, resulting in a 20% increase in market share and a 15% boost in revenue growth, surpassing annual targets.

• Administered all budgeting and contracts for the region to operate as an individual P&L for the company. BISYS – ATLANTA, GA 5 YEARS

Personal Highlight: Achieved the prestigious Salesperson of the Year award as the youngest and sole female sales representative.

Regional Sales Manager, Product Manager

• Led the complete spectrum of product activities, from concept to deployment, for all core and ancillary products within the BISYS product suite.

• Formulated robust business plans, accomplished impactful product launches, and initiated effective life cycle management strategies.

• Collaborated as a product specialist throughout the sales cycle, providing expert guidance to clients.

• Co-led product deployment teams, overseeing end-to-end execution of product rollouts.

• Conducted technical product training sessions for a team of sales representatives, improving product knowledge.

• Drove the success of the Strategic Alliance Program, overseeing and optimizing relationships with industry consultants; co-led a check imaging benchmark study exclusively offered to BISYS customers.

• Demonstrated outstanding sales acumen, continuously exceeding sales targets and earning the top sale director spot.

• Spearheaded revenue growth initiatives and forged strategic alliances with resellers in a 6-state territory. EDUCATION

MBA: Marketing - Georgia State University, Atlanta, GA Post Graduate Studies: Hospitality Administration - Georgia State University, Atlanta, GA Study Abroad Program: Museums and Galleries - Richmond College, London, England BA Business Administration - Brenau University, Gainesville, GA

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