Graphic Design Product

Brandon W Smith

*******@**********.** • mainesmith.co • www.linkedin.com/in/brandonwilliamsmiths • Portland, ME- 207-***-**** Certifications

Google UX 2019 Certificate

Foundation UX 2017 Certificate

Career Summary

With a decade of experience in product design within the advertising industry, I have honed my skills in both B2B and B2C sectors. My expertise lies in collaborating with teams to craft high-quality web and product designs, focusing on delivering exceptional user experiences. I achieve this through a unique blend of creative problem-solving, analytical insights, technical proficiency, and effective communication.

Career Experience

PCH Media, Portland, ME July 2021 – Present

Sr. Graphic Designer

● Collaborated with cross-functional teams to design products for PCH MEDIA's advertising solutions, achieving business objectives within time, technology, and budget constraints.

● Increased IMP from 18% to 31% and CTR from 16% to 38% for the PCH’s dedicated email team.

● Led effective solutions to complex design challenges by leveraging data to identify and resolve UX issues.

● Delivered cohesive, user-driven data insights to inform design decisions.

● Conducted user research and evaluated user feedback to inform design decisions.

● Collaborated with strategic analytics teams to enhance end-user engagement using analytics and automation tools. Publishers Clearing House, Portland, ME July 2018 – 2021 Designer

● Managed all creative aspects of mobile web campaigns for performance marketing, including assets, copy, and budget.

● Led cross-functional teams to create marketing materials and pitch decks, winning 22% more clients.

● Generated $12 million in annual ad sales.

● Facilitated ad placement for mobile web teams, increasing ad revenue by 32%.

● Streamlined and enhanced marketing materials for the sales team, reducing production time by 26%. PCH/MEDIA, Portland, ME July 2016 – 2018

Web Designer

● Designed cobranded sweepstakes solutions, boosting revenue from 4% to 22%.

● Developed B2B landing pages that attracted clients and provided insights to recruiters.

● Integrated Ceros and HubSpot platforms to streamline lead generation, generating over 8,000 leads.

● Led D2C e-commerce campaigns, driving monthly revenue exceeding $120k. Liquid Powered by PCH, Portland, ME July 2013 – 2016 Product Designer

● Redesigned logo and brand style for a start-up acquisition from Publishers Clearing House, creating marketing consistency with teams.

Brandon W Smith

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● Developed mobile advertisements and responsive landing pages, CSS/HTML files for dev teams.

● Drove $250K in monthly revenue through streamlined sales collateral and streamlined templates.

● Improved ADR app functionality, leading to over 750K downloads. Skills

UX/UI Design, Prototyping Tools (Figma, Sketch, Adobe XD), Graphic Design (Adobe Creative Suite: Photoshop, Illustrator, InDesign), Front-end Development (HTML, CSS), User Research and Usability Testing, Agile Methodologies, Data Analysis and Interpretation, Mobile-First Design, Design Systems and Standards (WCAG 2.0), E-commerce and Transactional Design, Design Documentation (Flows, Wireframes, Annotations), Collaboration and Teamwork, Creative Problem-Solving, Customer-Centric Mindset, Presentation and Articulation of Design Decisions, Stakeholder Management, Continuous Improvement and Learning

Education

Maine College of Art

Bachelor of Fine Arts in Graphic Design — Portland, ME

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