Digital Marketing Specialist

Chandler Barkley

Rexburg, ID • 360-***-**** • ************@*****.*** • linkedin.com/in/chandler-barkley-733527248/ EDUCATION

Bachelor of Science – Business Management Marketing Graduation: December 2024 Brigham Young University-Idaho

Rexburg, ID

● Related Courses: Business Fundamentals, Content Marketing, Marketing Management, Professional Selling, Integrated Business Core, Financial Accounting, Managerial Accounting, Social Media Marketing, Business Strategy Principles, Small Business Creation, Spreadsheet Analysis (Excel), Consumer Behavior

● BYU-Idaho Teacher’s Assistant

o Assisted in planning material and grading material for a Business Trends in Health and Fitness class. INTERN EXPERIENCE

Marketing Specialist May 2024 – Present

Sage Day Spa

Rexburg, ID

● Runs and operates the social media accounts and creates engaging content that influences and captivates the viewers and followers

● Plans, organizes, and carries out promoting events to engage new clientele and promote exposure of the spa to those in the community

● Generates marketing strategies, campaigns, and different tactics and implements them to the spas social networks, events, and provider’s personal social media accounts.

● Increases awareness of the company as a whole with word of mouth, flyers, and different content creation. Company Leader - Research and Development September 2023 – Mac Dad (Integrated Business Core) December 2023

● Co-founded Mac Dad, a student led, Gourmet Mac and Cheese company that offered great food to the 25,000+ students and Faculty at BYU-Idaho

● Rotated through functional areas of Operations, Marketing, and Finance as part of a university leadership development program where I worked with 17 students of diverse backgrounds

● Managed a research and development team of three that developed new products and surveyed demographics and students on campus. Conducted focus groups and surveys to receive feedback and suggestions on improving and developing new products.

Business Marketing Intern April 2023 – July 2023

Found LLC

Cottonwood Heights, UT

● Demonstrated an aptitude for learning Google SEO and analytics tracking by enhancing their online presence.

● Implemented various marketing techniques, including creating funnels, mastering content management, and social media marketing.

● Used search engine optimization and effectively implemented such skills to improve the website's visibility and ranking.

VOLUNTEER EXPERIENCE

Full-time Volunteer Representative April 2020 – April 2022 The Church of Jesus Christ of Latter-day Saints

Layton, Utah

● Devised lesson plans and strategies to help hundreds of people reach their personal goals. Prepared and taught weekly training meetings for fellow volunteers in order to promote efficiency within the group

● Adapted to an entirely different culture and connected with the local people through strong inter-personal skills, Worked with members of a community while providing service and participating in service projects to help the surrounding community stay clean and organized.

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