Digital Marketing Specialist

Amelia S. Scott

Little Rock, AR

501-***-****

**************@*****.***

Dynamic marketing professional with a Master's degree in Marketing Analytics and a proven track record in many different settings

Portfolio link: https://sites.google.com/view/ameliasprofessionalporfolio/home

EDUCATION

M.S. in Marketing with Marketing Analytics Specialization

EXPERIENCE

Marketing Specialist at World Services for the Blind, June 2024 to current

●Maintained and updated website content and features

●Tracked website analytics using hotjar, GA4, Google Tag Manager, and Squarespace Analytics

●Wrote newsletters and blog content and managed campaigns through Mailchimp

●Created graphics and managed social media accounts

Digital Marketing Intern at Marketeq Digital, March 2024 to June 2024

●Business-to-business marketing and lead generation utilizing AI powered tools

●Conducted thorough research on CRMs and marketing tools

●Used customer journey map and target audience information to plan and execute email marketing campaigns. Presented campaign analytics to team on a daily basis

Lab Technician/ Field Sampler at Steep Hill, February 2022 to current

●Business-to-business marketing. Perform field sampling, drive to cultivators and process samples adhering to strict state regulatory mandates

●Assist customers with navigation of and sample/product creation using state regulatory website BioTrack/ARStems

●Attend expos and events to educate and help establish brand awareness in a growing industry

●Used Adobe Illustrator to develop new branding material for expanding business

Extraction Lab Administrator at Good Day Farm, March 2021 to February 2022

●Created tracking infrastructure for extraction lab adhering to aggressive start-up production schedule

●Comprehensive knowledge of BioTrack and ARStems. Responsible for compliance for all operations in the lab

●Interpreted raw data for performance metrics and presented metrics to stakeholders via pivot tables

●Able to run APEKS CO2 extraction, Delta Separations ethanol extraction, as well as Delta

Rolled Film Distillation

Certifications: Photoshop CC 2019 Essential Training: The Basics, Inbound Marketing from HubSpot Academy, HubSpot Marketing Software, Foundations of Digital Marketing and E-commerce from Coursera, Think Outside the Inbox: Email Marketing from Coursera, From Likes to Leads: Interact with Customers Online from Coursera, Attract and Engage Customers with Digital Marketing from Coursera

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