Digital Marketing Strategic Partnerships
Resume:
FRANK TORNATORE
Marketing Lead Expert in Lead Generation, Strategic Partnerships, & Market
Expansion Blockchain & Web 3 Strategies
+349******** *****.*********@*****.*** https://www.linkedin.com/in/franktornatore Dubai & Spain
EXPERIENCE
Chief Executive Officer
Cryptoventures 01/2013 - Present Sliema, Malta
Lead marketing campaigns for 8 ICOs and STOs globally, disrupting industries like DeFi, remittance, religious, charity, and real estate. Build and maintain strategic partnerships, accelerating the development of crypto ventures.
Manage a multicultural team focused on investor acquisition for blockchain projects.
Specialize in establishing and optimizing relationships with crypto exchanges. Spearhead disruptive innovations across various sectors worldwide. Consultant to the CEO
WM International 03/2021 - 05/2022 Dubai, UAE
Coordinated and managed all corporate exercises for the company. Analyzed and evaluated reports and financial performance related to corporate exercises.
Secured iGaming licenses in the Caribbean and Europe, overseeing disposal, acquisition, and joint ventures.
Monitored regional developments and investment opportunities through external relationships.
Synchronized financial inputs and valuation assumptions across business units for financial models.
Liaised with investment banks, commercial banks, and financial institutions. Collaborated with corporate marketers to localize global programs and integrate EMEA activities.
Developed and executed digital marketing campaigns for key moments. Supported the sales team with webinars and customer workshops. Analyzed data sets to improve marketing funnel performance. Engaged with global colleagues to share knowledge. Head Of Affiliates Globally
AsianLogic 09/2015 - 10/2020 Philipines
Managed online partner operations across Asia, overseeing 47 managers and 17 languages to ensure effective marketing mix and plans. Restructured and trained the Marketing Partners Department within the region for improved performance and efficiency.
Manager of Digital Marketing
Avis Budget Group 03/2014 - 08/2015 UK
Led the Digital Department, overseeing websites and partner microsites for Italy, Spain, and Portugal.
Managed Southern Europe’s online operations with a £12 million budget for PPC and display advertising.
Coordinated with six multilingual agencies across Spain, Italy, and Portugal for multicultural support.
Oversaw online mobile advertising and migrated to new CMS and sites in the region.
Managed seven sites and over 200 microsites across three countries. Developed and aligned online marketing strategy with organizational goals. Maintained cross-department relationships, including car inventories and finance.
Supervised a team of seven specialists in digital channels (E-CRM, display advertising, social media, PPC, and SEM).
Served as an external product consultant, educating clients and agencies on solutions and best practices, growing business partnerships. SUMMARY
I am a specialist in digital marketing,
lead generation, and sales strategy
with a proven track record in
blockchain, crypto ventures, and
iGaming industries. I have led
successful capital raising campaigns in
Dubai, India, Singapore, Brazil, Mexico,
and Malta. As a Blockchain Network
Builder, I’ve established global
relationships with exchange owners
and event organizers.
My expertise includes executing go-to-
market strategies and digital
transformation initiatives. I have
developed and implemented
comprehensive business strategies to
ensure competitiveness and
profitability. My role involves staying
ahead of the latest trends in
blockchain, crypto, and space, and
translating these insights into
actionable strategies.
As a marketing leader and growth
consultant, I excel in building brands,
creating value propositions, and
managing diverse acquisition channels.
I have full P&L responsibility for affiliate
programs, optimizing both organic and
paid search traffic. My collaborative
efforts with product development
teams ensure continued customer
satisfaction, while my strategic
partnership management and market
presence expansion drive revenue
growth through cross-selling and
upselling.
EDUCATION
Master's degree, Business
Administration and
Management
University of San Francisco School
of Law
1985
Bachelor Degree, Business
Administration
Kean College
1980
Professor Marketing Online
and Growth Hacking
University of Greenwich
E q
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EXPERIENCE
Finance Officer
Rank Group 12/2011 - 02/2014 London, United Kingdom Directed partner relations within the Marketing Department. Managed business development through strategic partnerships. Oversaw SEM, SEO, mobile marketing, and partner collaborations. Director of Finance And Operations
MTG Group 06/2009 - 12/2011 Malta -London
Directed partner marketing for Casino and Sportsbook in the i-gambling industry.
Managed PPC, SEO, affiliate development, display advertising, and social media marketing for Casino, Sportsbook, and Poker.
Localized websites to different languages and cultural regions. Affiliate Marketing Manager
Eurogaming 01/2007 - 05/2009 Malta
Directed affiliate marketing, increasing company worth and facilitating a successful sale.
Brought in hundreds of affiliates and purchased traffic for Sportsbook and Casino sites.
Recruited, managed, and motivated marketing team, ensuring excellence across all aspects.
Established performance offerings (CPM, CPA, metrics) and handled new business development, PR, and marketing.
Set up CRM for customer retention and revival campaigns. Won the 2008 Cap Euro Award for Best Casino Affiliate Program.Spoke at online gambling industry events.
Collaborated closely with performance marketing agencies and resellers. Managed all acquisition and retention-focused marketing campaigns. Country Operations Manager
Worldspan 01/2004 - 01/2007 Southern Europe
Led online marketing initiatives, establishing first-class brands across Southern Europe.
Drove business development for GDS software and online applications. Maintained constant contact with leading e-commerce businesses in Southern Europe.
Held full responsibility for local market performance, CRM management, and customer retention campaigns.
Oversaw P&L for new direct sales, account management, indirect sales, and sales operations across the region.
Set up and trained new teams in Southern Europe.
Monitored online consumer drivers and led partnerships with key online companies, media, and content providers.
Established key online partnerships to extend company exposure and attract customer base relationships.
Director Commercial Management and Marketing
Equant 01/2002 - 01/2004 Southern Europe
Expanded business by fostering partnerships with current e-commerce clients. Oversaw online marketing, affiliate campaigns, and business development initiatives for markets in Portugal, Spain, and Italy. Managed comprehensive marketing campaigns targeting acquisition and retention.
Cultivated relationships within e-commerce, mobile, entertainment, apps, media sectors, and VOIP networks.
Developed go-to-market strategies for emerging products and services as per business plans.
Managed multiple concurrent online businesses simultaneously. Director of Corporate and Media Communication
Telmex 12/1990 - 12/2001 Jalisco, Mexico
Designed an organizational structure with streamlined hierarchies, emphasizing personal development and in-house executive training. Fostered flexibility and rapid decision-making capabilities to capitalize on the advantages of a small company for growth and excellence. Established strong media and telecom contacts across Latin America. SKILLS
Affiliate & Media Partner
Management
Blockchain Innovation
Business Development CMS
CPM CRM
Data Analysis & Optimization
Digital Marketing Direct Sales
Excel Global Marketing
Go-to-Market Strategies
Growth Hacking Html
ICO Marketing & Capital Raising
Lead Generation
Mergers & Acquisitions
Network Building Paid Search
PPC SEM SEO
Social Media Marketing
Strategic Planning
LANGUAGES
English
Spanish
Italian
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EXPERIENCE
Broker Managing General Agent
Estate Planning Institute of Los Angeles 01/1987 - 12/1989 USA Pioneered the implementation of Living Revocable Trusts as a replacement for wills among high-net-worth individuals.
Introduced Universal Life Policies underwritten by an A.M. Best-rated American insurance company.
Holds life licenses from the States of Texas, California, and Louisiana. Among the pioneering agents to introduce American life, estate planning, and health coverage policies to Mexico. Holder of CLU designation. Director Latin America
Tropicana Orange Juice 10/1983 - 12/1986 Mexico
Led company development initiatives across Latin America, establishing distributors and Maquila plants regionally.
Senior Managing Director
Kawasaky Motorcicles Mexico 02/1980 - 03/1983 Guadalajara, Mexico Responsible for overseeing all brand activities in Mexico and Latin America. Established warehouse facilities for redistribution nationwide.
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