Assistant Manager Marketing

Sandi Berry-Turner, ARM, COS, TCS *DQGL %HUU\*XUQHU#JPDLO FRP Â

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Competencies & Soft Skills

x Leadership

x Property Management Operations

x Effective Communication

x Creative problem solving

x Project Management

x Strategic Planning and

Execution

x Emotional Intelligence

x Knowledge

x Brand Management

x Training & Team Development

x Customer experience

x Team & employee focus

x AFHMP’s (Prep & execution)

x Public Speaking

x Owner presentations

E PROFESSIONAL EXPERIENCE

Habitat America, Annapolis, MD December 2022– August 2024 Marketing Manager

0DQDJHG PDUNHWLQJ VWUDWHJLHV IRU UHVLGHQWLDO OHDVH-ups, overseeing development and execution. Directed property teams and managed account collections and compliance activities. Originated lease-up marketing budgets ranging from $58k for 7 months to a -month lease up budJHW RI k for a

QHZ FRQVWruction property.

Oversaw building operations, ensuring facilities were well-maintained and secure. Collaborated with key stakeholders to strategize improvements in marketing initiatives, business plans, and tenant outreach programs.

Conducted market research to understand tenants’ needs and optimize marketing strategies. Supervised digital marketing campaigns encompassing SEO/SEM, social media, and email marketing; measured online engagement.

Maintained regular communication with on- and off-site tenant contacts to ensure satisfaction with facilities and services.

Facilitated monthly resident meetings to address tenant concerns, gather feedback, and enhance community relations.

Oversaw operational facilities to attract potential tenants, coordinating regular maintenance, major repairs, and capital improvement projects.

Monitored construction and maintenance project progress, updating stakeholders on developments, delays, and schedule changes.

Oversaw subcontractor and contractor contracts, ensuring alignment with project goals and budget constraints. Conducted annual reviews of contracts and researched pricing and specifications for comparison to ensure cost- effective solutions.

Supported the marketing department by conducting market analysis and developing new packaging, collateral, and sales materials to enhance target audience reach and occupancy levels in challenged properties. Launched the resident-HQJDJHPHQW FDPSDLJQ DQG LPSURYHG RQOLQH UDWLQJ VDWLVIDFWLRQ IURP WR LQ

x Exceeded net operating income IURP DQG DFKLHYHG UHYHQXH JURZWK \HDU-over-year. x 5HFHLYHG WKH HVW RI 6HQLRU /LYLQJ DZDUG from SeniorAdvisor.com. Corvias Group, Aberdeen Proving Ground, MD April 2021 – September 2022 Assistant Operations Director

Developed marketing strategies aligned with company goals to drive property operations and enhance overall performance.

Analyzed and presented program financial performance to stakeholders, using data to refine operational strategies. Ensured compliance with regulatory and company policies, enhancing workplace safety and readiness. Managed internal operational standards, including building operations and quality control procedures. Oversaw purchasing and managed million dollar budget allocation for various operational needs for 855 homes and grounds for communities with the support of 11 staff members. Sandi Berry-Turner, ARM, COS, TCS 6DQGL %HUU\7XUQHU#JPDLO FRP Â Page 2

Maintained security system operations and ensured consistent functionality across all facilities. Facilitated cross-functional collaboration to refine procedures and establish best practices, enforcing quality metrics. Conducted performance analysis and reported key metrics to senior management, utilizing insights to refine and enhance marketing strategies.

Led initiatives to enhance the work environment, company culture, and overall business strategy. Oversaw subcontractor and contractor contracts ensuring compliance with company standards and project timelines. Conducted annual reviews of contracts, negotiating terms to align with operational objectives. Recommended strategies to boost net operating income. Coordinated with the Operations Director to oversee recruitment, training, and development of new employees, tracking their skill development.

x Received WKH Installation of the Year for Operational Excellence award. x 5HFHLYHG WKH 5HVLGHQW 6HUYLFH ([FHOOHQFH award. (LinkedIn Snips upon request) Habitat America LLC, Annapolis, MD December 2013 – Apr 2021 Property / Community Manager and Outreach Marketing Associate Directed property teams and managed account collections and compliance activities. Collaborated with key stakeholders to strategize improvements in marketing initiatives, business plans, and tenant outreach programs.

Maintained regular communication with on- and off-site tenant contacts to ensure satisfaction with facilities and services.

Oversaw operational facilities to attract potential tenants, coordinating regular maintenance, major repairs, and capital improvement projects.

Monitored construction and maintenance project progress, updating stakeholders on developments, delays, and schedule changes.

Prepared financial plans and future operating expense requirements for budgets ranging from $15 - $75 million dollars. Coordinated with janitorial and engineering staff to maintain upkeep and efficiency. Supported the marketing department by conducting market analysis and updating collateral, to optimize target- audience reach thereby increasing occupancy levels in challenged properties. x Launched the resident-HQJDJHPHQW FDPSDLJQ DQG LPSURYHG RQOLQH UDWLQJ VDWLVIDFWLRQ IURP WR LQ

x Exceeded net operating projects from DQG DFKLHYHG UHYHQXH JURZWK \HDU-over-year. x 5HFHLYHG WKH µ HVW RI 6HQLRU /LYLQJ DZDUG E\ 6HQLRU$GYLVRU FRP ADDITIONAL EXPERIENCE

American Family Life and Accident Company – Colonial Life, Frederick, MD Agency Development Manager

Foulger-Pratt Management, Silver Spring, MD

Property Manager

Bozzuto Management, Greenbelt, MD

Property Manager

EDUCATION & PROFESSIONAL QUALIFICATIONS

Bachelor of Business Administration Strayer University x Washington D.C. AFFILIATIONS & CERTIFICATIONS

Accredited Residential Manager (ARM)-Institute of Real Estate Management (IREM) HUD - Certified Occupancy Specialist (COS),Tax Credit Specialist (TCS)

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