Digital Content Producer

Lexie Worden

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Adobe Illustrator

Adobe InDesign

Adobe Premiere Pro

Canva

Copy editing

Copywriting

Google Sheets

Hootsuite

Mailchimp

Microsoft Excel

Microsoft PowerPoint

Microsoft Word

Meta Business Suite

SEO

SKILLS

Managing Editor

The Daily Nebraskan

August 2023 to Present

• Plan and manage daily newspaper operations

• Oversee all published content

• Collaborate with Editor-in-Chief to set goals and ideas

• Proofread and make adjustments to copy when necessary

• Manage breaking news strategies

• Hold senior staff meetings each Sunday

• Analyze data and metrics and present to department heads

• Create analytical decisions based on numbers

Lead Copywriter

Jacht Agency

August 2023 to December 2023

• Create and refine copy

• Take account of AP Style when editing agency documents

• Assist in writing process for campaigns with Nebraska Army National Guard, Nebraska Department of Transportation and Rotary Club clientele Marketing Intern

Election Systems & Software

May 2023 to August 2023

• Help with ES&S’ marketing initiatives by contributing to the planning, development and execution of

various Marcom materials and content

• Assisting with proofreading, information gathering, archiving, database development and filing

• Supporting the execution and monitoring of social media and marketing programs

• Collecting quantitative and qualitative data from marketing campaigns

• Researching and evaluating competitor marketing and digital content

• Supporting the marketing team in daily administrative tasks Social Media Director

The Daily Nebraskan

August 2022 to May 2023

• Manage social media content on Facebook, Instagram, TikTok and Twitter

• Set goals and create content calendars to track posting

• Oversee social media analytics each month

• Produce content for social media platforms

• Lead social media team

Peer Mentor

University of Nebraska-Lincoln College of Journalism and Mass Communications

August 2022 to November 2022

• Help mentees navigate their first year in college

• Attend JOMC 100 once a week and guide discussion within mentee groups EXPERIENCE

University of Nebraska-Lincoln

Bachelor of Journalism (May 2025)

Majors: Advertising/Public Relations and Journalism Minor: English

EDUCATION

Copy Editor

Terrell Newby

April 2022 to December 2022

• Create, proofread and edit content

• Correct punctuation errors

• Work with author to meet needs and deadlines

Social Media Copywriter

The Daily Nebraskan

February 2022 to August 2022

• Write copy for Facebook, Instagram and Twitter

• Schedule social media posts using Hootsuite and Facebook Meta Business Suite

Buoy Student Agency Member

Buoy Student Agency

January 2022 to May 2022

• Communicate with clients to meet their needs

• Write and produce presentations

• Develop and share social media content

• Produce and edit videos to promote The White Cane Foundation

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