Graphic Designer Social Media
Resume:
Amy Cataldo
***@*******.**/ 678-***-****/ Marie;a, GA
Marke?ng Coordinator/Graphic Designer, master’s program graduate with 3 years of experience. Solid skills in UX op?miza?on, social media scheduling, direct marke?ng, data analysis, web-based adver?sing, and brand consul?ng using acquired knowledge of UX design, marke?ng planning, data analy?cs, product development, and consumer research. Currently seeking a career opportunity in the marke?ng field op?mizing overall reach and ROI for clients. Experience
Marke?ng Coordinator/Graphic Designer
Bako Diagnos?cs Alphare;a, GA
August 2023– Current
• Create a monthly shipping schedule to track what exhibits and literature will be sent to conferences, keeping the sales team accountable to what events are taking place in their region and encouraging be;er direct marke?ng opportuni?es while nurturing the rela?onship between sales and marke?ng.
• Establish a digital marke?ng prac?ce, elimina?ng print collateral by crea?ng pdf downloadable op?ons for all of our top literature pieces, incorpora?ng QR codes to be scanned during mee?ngs, edi?ng PO’s, and transi?oning from mass prin?ng and stock to a print on demand approach that lessened our quarterly spending on prin?ng by 20%.
• Overhaul exis?ng lead genera?on and pipeline process through the defini?on and execu?on of a modern social media strategy, I create content using Adobe suite and Canva, I schedule content using Sprout Social leading to higher rates of audience engagement and increased ROI according to all measured KPIs. Pipeline conversion has increased by 36%
• Pairing Constant Contact and WordPress to create marke?ng automa?ons for customers dependent on their survey responses in order to further track the customer journey and assess customer needs, add contacts for our sales team to connect with, and to further personalize our marke?ng techniques
• Diversifying marke?ng techniques to stand out from compe?on and shi` our focus from upda?ng old content to highligh?ng the pain points between physicians and clients cra`ing solu?ons to lessen these highly impacaul issues Marke?ng Specialist
The Kentucky Theater Lexington, KY
August 2022 – December 2022
• Created a situa?onal analysis of internal, external, and environmental forces impac?ng the company, leveraging knowledge, and in collabora?on with 3 team members to problem-solve compe?ve issues and provide strategies and deliver recommenda?ons based on the current market
• Designed cost-effec?ve mul?media marke?ng campaign that leveraged a combina?on of social, email, community driven, promo?onal, and sponsored marke?ng techniques that had an emphasize on being trackable in order to a;ract company’s secondary target audience of 18–25-year-old college students
• Visited on-site to get a feel for the space and to envision how the space could be be;er u?lized to achieve The Kentucky Theater’s goal of being a place of community, then recommended a secondary bar, a VIP room, and a small sea?ng area for visitors to gather in before or a`er the show with pricing and logis?cs listed for each project recommenda?on
• Homed in on pricing, product selec?on, and distribu?on tac?cs to op?mize the return on investment (ROI) and get a realis?c idea of how much profit was possible with the current spread of offerings and how much more profit could be made if the theater’s selec?on were to expand to offer more locally sourced products
UX Designer
Baby Health Clinic Lexington, KY
August 2021 – December 2021
• Met with clients before planning any redesign ideas to discuss current issues they were experiencing in order to cra` a list of objec?ves in the redesign, I then planned regularly scheduled check-ins to keep the clients up to date with the design progress, and to ensure their sa?sfac?on with the work that had been completed so far
• Cra`ed 3 personas to be used as case studies for the customer journey with the goal of spokng all pain points website users experience with the current design, list these pain points, and make the needed changes to correct them and further enhance client sa?sfac?on
• Followed wireframe to prototype approach to the redesign along with a team of 2 fellow classmates to secure style con?nuity from page to page and to promote collabora?on for the early design phases and created anima?ons for our website mock ups in Figma for client to be able to move through the app as they would if they were a regular visitor
• Implemented a bilingual adap?ve page that appeared prior to the landing page for both desk top and mobile view and designed all page layouts to serve for both English and Spanish transla?on to solve client’s pre-exis?ng accessibility issue
• Installed pdf downloadable forms that could be printed and filled out at home prior to appointments to cut down on the wai?ng ?me for the clinic Digital Media Intern
CivicLex Lexington, KY
September 2021 - January 2022
• Planned content crea?on around company’s weekly newsle;er to share current event informa?on in an easily diges?ble format to promote engagement and educa?on to the target audience
• Designed content for print, social media (Instagram, Facebook, Twi;er), and web- based marke?ng to be posted based on a pre-determined ?meline to increase engagement as well as exposure to the company’s informa?on
• Learned Affinity Designer so`ware to create reusable content (icons and layouts) for the company to aid with consistency and post genera?on Educa?on
Maters of Science in Digital Marke?ng
University of Kentucky - Lexington, KY
Bachelor of Science in Digital Media Design
University of Kentucky – Lexington, KY
Skills
• Adobe Suite
• Figma (UX Design)
• Tableau and Tableau Prep
• Microso` Office Suite
• Keyword Research
• Branding
• Graphic Layout
• Email Marke?ng
• Social media Planning
• Constant Contact
• Wrike
• WordPress
• Data Visualiza?on, Analy?cs, and Analysis
• Team player and leader
• Time Management
Let’s Connect! Add me on
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