Brand Architect and Creative Technologist
Resume:
Brand
Strategist
Experienced and driven creative brand strategist and marketing specialist with
over eight years of experience creating compelling content and running successful digital marketing campaigns across multiple media platforms. Adept at creating and implementing client-centered initiatives aimed at improving brand awareness and presence. Committed to supporting the development of key strategic programs that result in the best consumer experiences possible. Directed naming strategies,
established brand name
hierarchy, managed trademarks,
and ensured enforcement,
maintaining brand consistency
and legal compliance.
Led and managed multiple brand
projects, delivering on time and
within budget, enhancing
project efficiency by 15%.
Pioneered innovative brand
strategies through focus groups,
A/B testing, and audience
crosstabs, resulting in a 20%
increase in funnel traffic and a
30% rise in brand recognition.
Spearheaded comprehensive
research and narrative
development using social
listening platforms and semiotic
analysis, enhancing customer
engagement by over 25%.
Developed and implemented
strategic solutions aligning
shareholder and founder
requests with brand strategy
through focus groups and
cultural authenticity,
improving strategic
coherence by 20%.
Revitalized branding through
modern marketing
techniques, A/B testing, and
data-driven decisions,
leading to a 33% increase in
clientele and a 10%
improvement in overall
efficiency.
Engineered and executed the
"library card" social media
campaign, leveraging social
listening platforms and
targeted content, driving
traffic by almost 30%.
Drove brand establishment
and growth by forging
strategic partnerships and
executing assertive marketing
campaigns using audience
crosstabs and semiotic
analysis, achieving a 30%
increase in initial customer
base and a 47% increase in
brand visibility.
Orchestrated strategic
partnerships with DTLA Proud
and other local organizations,
employing archetypal
semiotics to enhance
community engagement and
brand synergy.
Directed high-impact events,
utilizing man-on-the-street
interviews and culturally
authentic approaches, which
heightened brand visibility by
50% and strengthened
community bonds.
E m p l o y m e n t H i s t o r y
1
Strategic Consultant Brand Strategy & Marketing Lead Brand Strategist 201*-****-**** 201*-****-**** 202*-****-**** 2025
Crispin Porter +
Bogusky
Los Angeles/NYC
March 2022 — November 2023
Artisinal Brewer's
Collective
Los Angeles
January 2019 — March 2022
Bar Mattachine
Los Angeles
June 2016 — January 2019
Mixological Historian
Los Angeles
***************@*****.***
MICHAEL
BRAND ANTICOLI STRATEGIST Marketing: Strategic Marketing, Digital & Social Media Marketing Management: Project Management, Strategic Planning, Branding Technical: Analytics, Data Analysis, Social Listening, Semiotics Creative: Copywriting, Social Media Campaigns, Music Production Languages: English, Spanish
S k i l l s
Strategic
Consultant
Brand Strategy
& Marketing Lead
LinkedIn: https://linkedin.com/in/michael-anticoli Portfolio: https://strategicallyyours.lindoai.com
Contact this candidate