Sales & Trade Marketing

OLUGBENGA A. OLUJITAN

Washington DC ***** Phone: 717-***-****

Email: *********@*****.***

Senior Sales and Marketing Team Player with years accomplished career track credited in Sales, Trade Marketing, Key Account Management, Route to Market, Business Development, Marketing, New Product Development and Brand Management across various industries: Banking, FMCG, FMCH, and Technology. Strong expertise in translating marketing strategies into actionable plans, Communication, developing strategies, Consumer Promotions and Branding, Client Acquisition and Retention, Sales Trainer and Coach, Relationship Building, and Budgeting. Excellent communicator mixed with a consultative sales style. Strong negotiation skills lead to unique problem-solving abilities. Aggressively identify new business opportunities and provide tactical business solutions. Self-motivated, highly organized and able to work well at all levels within the organization. Seeking a leading role to apply strong Sales, Trade Marketing, Marketing and brand/business development skills to growth of top tier multinational firm.

Areas of Expertise

Business Development

High-Level Sales Proficiency

Strategic Planning/Analysis

Market Expansion & Budgets

Strong Leadership Skills

Trade Show Attendance

Sales & Planning Execution

Relationship Management

Integrity-Based Selling

Problem Solving

Creative Marketing & Branding

Sales/Forecast Management

Key Account Management

Team Building & Training

Cross Functional Skills

Key Skills Assessment

Strategic Key Accounts Performance – Develop and implement strategic and tactical sales and marketing avenues to aggressively develop major accounts

Leadership & Mentor – proven leader and mentor in building motivating highly productive and cross-functional teams. Maintains critical relationships, alliances and partnerships to drive competitive advantage

Professional Experience

Cutco/Vector Jan 2024 – Present

SAles consultant

Present Cutco products directly to customers, hitting an average of 10 calls per day, achieving minimum +12.5% monthly growth, YTD.

Deliver flawless customer service to customers to help Cutco products remain as market leaders

chi limited (coca cola jv) SEPT 2019 – June 2022

head, route to market

Build the RTM strategies for various market models to optimize sales, while saving cost

Develop, Execute and evaluate RTM performance and distributor infrastructure, to meet the Annual Business Plan

Drive a critical strategic role in supporting and driving sales to achieve the business objective

general imports & distribution – CFAO GROUP Jan 2018 – AUG 2019

national trade marketing manager

Develop planning, execution and evaluation of all strategic and tactical trade, shopper and shopper related BTL initiatives, leading to +10% on F18 Half Yr target and 15% growth YoY

Effectively manage the capacity and capabilities of field sales to deliver share volume and Moment of Choice (MOC) targets behind brilliant in market execution of all BTL activities

Lead the Joint Business Plan process (category & trade strategy, game plan, sales unit plan etc), ensuring budget effectiveness and control

RICHALMOND LIMITED JAN 2016 – DEC 2017

Head of Operations

Develops Richalmond’s strategic goals and objectives and overall management of the organization

Upgrades and implement appropriate policies, reports and internal controls to always improve efficiency/turnaround time (TAT)

Improves clients’ satisfaction on a continuous basis and delivers business targets

CHAMS PLC. May 2015 – NOV 2015

Head, Private Sector

Supervise and control business development in the private sector on all products of the company and accountable for development and management of sales, targets and budgets also timely prepare and submit bids/tenders

Efficiently interpret and execute marketing plans for the sector and facilitates segmentation of products or sector

GLAXOSMITHKLINE PLC Feb 2012 – Jan 2015

National Controller – Modern Trade & Alternate Channels

Successfully handled key accounts (multiple chains & outlets) business in Nigeria with YoY growth, grew distribution and market share in KA also established and maintained long lasting relationship with Key Accounts

Effectively and efficiently developed and managed HORECA business and measure profitability, grew distribution and achieved sales target by contributing 12% to total business growth within 2 years

Ensured GSK is a preferred Category Champion in all its categories in Modern Trade for which developed & activated creative visibility and shopper promotions to win with GSK’s brands

Carried out brand teams, Agencies to develop business plans, brought brand strategies to life and win at retail

GUINNESS NIGERIA Plc. Oct 2008 – Jan 2012

Divisional Customer Marketing Manager

Competently managed divisional budget to deliver tactical programs, warehouse and deployment of POSM to trade also Ensure RTM is fully optimized to deliver divisional volume and market share

Effectively managed capacity and capabilities of divisional sales force to deliver categories share volume with brilliant execution of BTL activities also developed outstanding relationship with trade partners to win at POP

Category Manager Innovation JULY 2004 – Jan 2012

Launched and commercialized new brands – Smirnoff Ice, Guinness Extra Smooth, Amstrong & Top Malt

Developed Route to Market – RTM (covering Distributors, Wholesalers and Retailers), trade engagement to deliver on set target and plans to meet sales target for new brands

Planned and delivered outstanding execution of ‘Below the Line’ (BTL) brand activities based on consumer and their insights and excellent management of brand’s budget for BTL activities and ordering of Point of Sale (POS)

Initiated and implemented the planning process, items ordering, and quarterly deployment of point of sale materials to win at Point of Purchase (POP) and compile weekly market intelligence report

Sales Executive (Prestige Accounts) OCT 2002 – JULY 2004

Expertly developed and managed high-profile outlets also maintained selling to all outlets on need basis

Relationship building and customer interaction in outlets through scheduled bar visits to outlet owners, bar staff and customers and delivered training and monitoring of retail assistants

Achieved company visibility standards by merchandising GN Plc brands and appropriately provided feedback on market conditions and competitive activities to the Prestige Accounts Manager

Workshops

Diageo Way of Brand Building (DWBB)

Kimberly Ryan’s Developing Managers

Education & Training

Master’s in Business Administration - MBA, University of Lagos

National Youth Service Corp

B.Sc. Psychology, University of Ibadan

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