Sales Manager General

ROBB ELDREDGE

Richmond,VA 757-***-**** ************@*****.***

GENERAL MANAGER

Highly accomplished, results driven, superior leadership, and business development. Extensive track record of success, overachieving and ambitious professional. Expertise spans through full charge Dealer Principal, General Manager, General Sales Manager, and National Sales Manager. Social media marketing with Google Ad Words, Targeted Ads, and Geo Fencing to increase ROI. CRM Software: LightSpeed EVO, E Leads, DP360, NPA, and Cycle Trader Dealer Interface, DealerSpike. PROFESSIONAL EXPERIENCE

PEARSON AUTOMOTIVE GROUP, Richmond, VA 2023- Present Sales Representative

Auto sales to prospective buyers through lead generation BDC. REDLINE POWERSPORTS, Myrtle Beach, SC/Prince George, VA 2012 -2023 Sales Manager/General Manager/Dealer Principal

Directly in charge of all dealership operations for several brands; Honda, Yamaha, Kawasaki, Suzuki, Polaris, Slingshot, Indian, Husqvarna, Gas Gas, Spyder, KTM, Can Am, Sea Doo, Yamaha wave runner and Kawasaki jet ski.

Managed 35 employees in sales, parts and service departments.

Increased sales by 50% in Myrtle Beach and 75% in the Prince George location.

Top 100 PowerSports in the country Awarded one of DealerNews awarded 4 times in Myrtle Beach and Richmond locations.

Organized and managed Myrtle Beach Bike week for three years, hired Entertainment, Vendors, and hosted Stunt shows for 10,000 Motorcycle enthusiast.

Expanded Social media marketing on Facebook and Website Advertising with Google Ad words. CYCLE WORLD, Virginia Beach, VA 2002 -2012, 2022-2023 Sales Manager/General Manager

Managed 20 employees in sales, parts and service departments. Responsible for full charge P&L analysis, and monitored overall dealership performance. Created marketing strategies and social media marketing for company Website, Facebook, Twitter, LinkedIn, and Instagram to build brand awareness and increase dealership performance.

Established key accounts with Military, multi-city Police departments, and corporate accounts.

Cross marketed with Insurance providers, media broadcasters and event planners to increase high profile presence.

Over achieved goals by increasing revenue in sales, parts, service and finance departments by 125%. SUNRISE CYCLES, Norfolk, VA 2021 - 2022

Sales Representative

Marketed motorcycles sales and service to buyers locally and nationwide.

Exceeded monthly personal sales goal of 50 units per month.

Sold 80 units in 1 month. Recognized in July 2021, PowerSports business publication on the front cover as Top Sales in USA.

Followup with customers through lead generation and sphere of influence to increase sales. DOMINION ENTERPRISE/CYCLE TRADER, Virginia Beach, VA 2000-2001 National Sales Manager

Marketed and sold advertising space for Cycle Trader website specializing in motorcycle and accessory sales to OEM’s.

Championed the establishment of the website Cycletrader.com from the ground up for the first four months.

Solicited corporate contacts and B2B to secure advertising contracts from the five major motorcycle manufacturers, parts, accessories and support service organizations.

Orchestrated the design, layout and production of a wide range of marketing collateral to support the national sales program.

Achieved #1 status in key account sales among 14 peers for the full umbrella of trader.com websites. EDUCATION & CREDENTIALS

BA Marketing, Virginia Beach, VA

Motorcycle Endorsement

Affiliations and Achievement Awards: Cycle Trader Advisory Board 2016-2023 DealerNews Achievement Awards: 2014, 2015, 2016, 2017, 2018, 2019 PowerSports Business Publication: July 2021 recognized for selling 80 Units in 1 month Hobbies/Interest: Motocross Racing A Class 20 years, Mountain Bike Enduro, Scuba Diving

Full Lifecycle Sales Management

B2B Sales

Social Media Marketing

Microsoft Office

Inventory Control

Lead Generation

P & L Analysis Reports

Standard Operating Procedures

PowerSports Management

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