Business Development

Claudio B. Landsberg

Lake Wales, Florida, USA ***********@*****.*** +1-321-***-**** in/claudioblandsberg Visit my personal website www.salestigerteam.com

OBJECTIVES

With over three decades of experience in sales leadership roles across diverse industries and international markets, I am actively seeking a Business Development position. My goal is to leverage my extensive experience in both B2B and B2C sales to develop and implement innovative business strategies, build and nurture lasting customer relationships, and drive substantial business growth. I aim to contribute to the success of an organization by identifying new market opportunities, forging strategic partnerships, and maximizing revenue potential through effective sales and business development initiatives.

SUMMARY

Seasoned Strategic Sales and Marketing Leader

With over 30 years of experience, I have successfully led sales ventures across diverse sectors and countries, including real estate, technology

(SaaS), retail, and BPO. My leadership has involved managing teams of over 500 professionals and crafting marketing strategies that optimize sales outcomes, particularly during product launches. I am adept at identifying new business opportunities, analyzing market trends, and adapting strategies based on valuable insights.

Sales and Relationship Management Expertise

I possess a proven track record in sales and relationship management, excelling in identifying new business opportunities, analyzing market trends, and adapting strategies based on valuable insights. Leveraging my proficiency in Salesforce, I streamline sales processes and optimize performance to consistently drive successful deals and ensure client satisfaction. My experience in B2B and B2C sales across different markets for over 25 years makes me a strong fit for growing any company's footprint in the local market. Expert in Sales Strategy

My expertise lies in crafting and executing effective B2B/B2C sales strategies, overseeing international sales initiatives' budgets, and nurturing executive-level relationships to drive results. I have consistently generated millions of dollars in annual sales, including substantial revenue from cross-selling, direct sales, and new business. Proficient in P&L management, KPI tracking, sales planning, budgeting, and forecasting, I have recurrent experience in building successful sales teams from scratch. I am driven by results and enjoy the challenge of growing a company through sales and interaction with others.

Multilingual and Results-Oriented

Fluent in English, Portuguese, and Spanish, I possess an entrepreneurial mindset and have consistently exceeded revenue growth targets while effectively driving overall business objectives. My ability to communicate and connect with diverse clients enhances my capability to be a brand ambassador for any organization.

Exceptional Leadership and Strategic Thinking

Recognized for outstanding leadership, strategic thinking, and communication skills, I inspire teams to achieve success and identify market opportunities effectively. I am resilient, able to try new things, adapt, and overcome challenges, ensuring consistent progress towards goals. Business Development and Global Account Acquisition I excel in driving business development initiatives, utilizing market insights and strategic relationships to identify and capitalize on growth opportunities effectively. With a proven track record of securing multi-million-dollar global accounts, I demonstrate expertise in cultivating and managing high-value client relationships on a global scale. My commitment to embracing the grind and growing daily aligns with core values essential for business success.

EXPERIENCE

PDA Solutions USA – Business Development Executive February 2018 – Present

• Developed an RFID solution for asset management in property management. This solution includes a dynamic checklist system (SaaS) using RFID smart tags placed on assets in the properties.

• Enhanced operational efficiency for property management companies by providing real-time asset inventory information, dynamic checklists, photos, nonconformities, and tasks.

• Established the solution as the most powerful tool for property management checklists, with full integration with major CRMs.

• Direct and Indirect Benefits:

1. Productivity: Increased team productivity by 58%. 2. Processes: Ensured 100% critical information availability in real-time. 3. Sales: Increased sales capacity by 10%.

4. Organization: Improved organizational efficiency by 45%. 5. Operational Results: Enhanced operational results by 20%. 6. Planning: Reduced unproductive actions by 72%.

7. Theft: Reduced theft by 30%.

Claudio B. Landsberg

Lake Wales, Florida, USA ***********@*****.*** +1-321-***-**** in/claudioblandsberg Visit my personal website www.salestigerteam.com

EXPERIENCE

Casa Group Franchise - Director of Sales and Business Development May 2015 - November 2022

• Strategic Business Development: Spearheaded revenue generation strategies, resulting in the sale of over 500 franchises (Vending Machines) and a significant expansion into the USA and LATAM. Developed and implemented market and sales strategies that drove substantial franchise growth and international reach.

• Franchise Development and Expansion: Led comprehensive franchise development efforts, significantly growing the franchise network, and entering new markets. Developed strategic plans for franchise recruitment, onboarding, and support, ensuring sustainable growth and high franchisee satisfaction.

• Franchisee Support and Engagement: Provided ongoing support to franchisees, addressing operational challenges, and fostering strong relationships. Ensured consistency in brand standards and operational excellence across all franchises, driving mutual success.

• Cross-Functional Collaboration: Orchestrated collaboration between sales, marketing, and product teams to drive holistic revenue growth. Worked with internal departments to oversee marketing programs that directly increased franchise revenues, ensuring alignment and synergy.

• Leadership and Team Management: Led a team of 30 sales executives, 5 marketing leaders, and 5 franchise managers. Provided strategic direction and support in key sales opportunities to secure new business and meet revenue targets, while ensuring the team was engaged and supported.

• Strategic Partnerships and Diversification: Established partnerships with industry leaders such as Disney (Toys and Gifts), AT&T (Mobile), Panini (Stickers), Ambev (beverage), and Morana (jewelry) enhancing market presence and revenue streams. Identified potential partners to expand core product lines in Vending Machines business and bring new business opportunities to the franchise network.

• Market and Sales Strategy: Continuously refined market and sales strategies to stay competitive. Developed and maintained a prioritized list of easily implemented program and product enhancements that increased franchise business and won new contracts. Searched for innovative solutions to increase traffic at franchisees' vending machine points of sale in airports, shopping malls, hospitals and hotels.

• Product and Market Expansion: Provided key input for medium- and long-term product enhancements that opened additional markets and extended our competitive strategy, benefiting the franchise network. MPD Engineering - Director of Sales and Business Development February 2011 - June 2014

• Revolutionary Business Development Leadership: Orchestrated a groundbreaking approach to real estate sales and business development, effectively managing a team of over 500 sales professionals. Achieved a remarkable 90% sellout rate across 50 multifamily project launches, showcasing superior leadership and strategic business development expertise.

• Innovative Training Initiatives: Established the MPD Sales University to transform the sales team's mindset and capabilities. Delivered extensive training and development programs, empowering over 500 sales professionals with the skills to overcome challenges, adapt to market dynamics, and consistently surpass business development targets.

• Dynamic Market Strategy Development: Continuously evolved market and business development strategies to maintain a competitive edge in the real estate sector. Identified and prioritized key program and product enhancements that directly led to contract wins and business growth.

• Visionary Leadership and Goal Setting: Defined and communicated a clear vision, setting ambitious goals and designing strategic plans to achieve them. Recognized as a prominent leader capable of identifying, engaging, and securing new business opportunities, consistently exceeding annual business development objectives.

• Strategic Business Optimization: Implemented refined business processes and innovative strategies to reduce the sales cycle and enhance efficiency. Focused on market intelligence to stay ahead of trends and leverage opportunities for business development. Linx S.A. - Director of Sales and Business Development January 2009 - December 2010

• Strategic Market Leadership: Led the establishment and growth of Linx's (SaaS company) retail unit, achieving a dominant 70% market share in Latin America. Directed a team of 50 employees to ensure the successful launch and expansion of new business services.

• Innovative Business Development: Championed the development of innovative sales strategies to penetrate new markets and increase revenue streams. Focused on identifying and pursuing high-value business opportunities that aligned with the company's growth objectives.

• Revenue Enhancement Initiatives: Developed and implemented targeted cross-selling initiatives that significantly increased revenue from existing clients. Enhanced overall company profitability through strategic revenue optimization efforts.

• IPO and Strategic Planning: Collaborated closely with the CEO on the company's IPO project, contributing to strategic planning and financial structuring. Provided insights and recommendations for long-term product enhancements and market expansions.

• Collaborative Sales Strategy: Fostered a collaborative environment between sales, marketing, and product development teams to drive cohesive growth strategies. Ensured all departments were aligned in their efforts to maximize revenue and market impact.

• Client Relationship Management: Acted as the key liaison for major clients, building strong, value-based relationships to drive customer satisfaction and loyalty. Leveraged these relationships to identify new business opportunities and expand the client base.

• Sales Process Optimization: Streamlined sales processes to reduce cycle times and improve efficiency. Utilized CRM tools to maintain an accurate sales pipeline, forecast revenues, and provide detailed activity reports to senior management.

• Cross-Selling Initiatives: Implemented cross-selling strategies to capitalize on existing client relationships and expand revenue streams. Identified opportunities to offer complementary products and services, enhancing customer value and driving additional sales. Claudio B. Landsberg

Lake Wales, Florida, USA ***********@*****.*** +1-321-***-**** in/claudioblandsberg Visit my personal website www.salestigerteam.com

EXPERIENCE

RGIS - Director of Sales and Business Development LATAM January 2006 - December 2008

• Transformative Market Strategy: Led the comprehensive overhaul of the sales and marketing operations across six Latin American countries, focusing on international sales (retail). Successfully implemented Salesforce, revolutionizing sales operations, and customer relationship management, and achieving an impressive 200% revenue growth.

• Innovative Business Development: Championed innovative business development strategies to identify and capitalize on new market opportunities. Spearheaded initiatives that expanded market reach and penetration, significantly enhancing revenue through both new business acquisitions and cross-selling.

• Dynamic Team Leadership: Managed and mentored a diverse team of 100 sales professionals, including 50 direct sales professionals, 30 key account managers, and 20 new business sales executives. Fostered a culture of collaboration and high performance, ensuring the alignment of team efforts with ambitious sales targets.

• Revenue Optimization and Growth: Implemented strategic sales initiatives that drove substantial revenue growth. Developed and executed comprehensive growth strategies that significantly increased customer engagement and satisfaction, contributing to sustained business expansion.

• Executive Collaboration and Reporting: Provided strategic insights and regular performance reports to the executive team. Played a key role in shaping the company's sales strategy and aligning it with overall business objectives, ensuring consistent achievement of sales and revenue goals.

• Market Expansion and Penetration: Drove the expansion of RGIS’s market footprint in Latin America by identifying and pursuing high-potential business opportunities. Successfully increased market penetration through targeted marketing and sales initiatives, positioning RGIS as a leader in the industry.

• Client Engagement and Satisfaction: Engaged with clients across multiple channels to understand their needs and deliver tailored solutions. Enhanced customer satisfaction and loyalty by providing exceptional service and innovative solutions, leading to increased retention and repeat business.

Sensormatic Solutions Latin America - Director of Sales and Business Development January 1999 - December 2005

• Strategic Consultancy Development: Spearheaded the development of innovative consultancy services in loss prevention for the retail sector, positioning Sensormatic as a trusted advisor in enhancing security and minimizing losses.

• Collaborative Partnership with Deloitte: Forged a strategic partnership with Deloitte, serving as their primary Loss Prevention consulting arm for three years. Collaborated closely with Deloitte to deliver tailored solutions and expert insights to clients, enhancing Sensormatic's capabilities and market reputation.

• Key Client Acquisition: Successfully secured partnerships with major retail giants including Walmart, Carrefour, Zara, Sonae, and others. Leveraged these partnerships to drive revenue growth, expand market presence, and deliver impactful solutions tailored to each client's unique needs.

• Revenue Optimization Strategies: Implemented targeted revenue optimization strategies, utilizing data-driven insights and industry expertise to identify opportunities for revenue enhancement and develop agile solutions that maximize profitability.

• Leadership and Team Development: Provided inspirational leadership to a dynamic sales team, fostering a culture of excellence and empowering individuals to achieve peak performance. Led by example in delivering exceptional client service and driving business results.

• Client-Centric Relationship Management: Cultivated and nurtured robust relationships with key clients, serving as a strategic partner and trusted advisor in delivering value-added solutions that address clients' most pressing challenges and objectives.

• Market Analysis and Strategy: Conducted in-depth market analysis to identify emerging trends, opportunities, and competitive threats. Informed strategic decision-making and guided the development of targeted sales strategies to capitalize on market dynamics and drive sustainable growth.

• Exemplary Revenue Performance: Led a high-impact team of key account executives, consistently surpassing revenue targets and setting new benchmarks for performance excellence. Fostered a results-driven culture focused on delivering measurable business outcomes for clients.

• Cross-Functional Collaboration: Championed cross-functional collaboration across sales, marketing, and product development functions, fostering alignment and synergy to deliver integrated solutions that meet clients' evolving needs and drive long-term business success. EDUCATION

Master in Sales (MBA), Anhembi Morumbi University, 2010 Bachelor’s Degree in Marketing, Anhembi Morumbi University, 2008 SKILLS

• Business Development Skills: Strategic Partnerships New Business Acquisition Market Expansion Revenue Optimization Business Process Improvement

• Sales and Marketing Skills: Direct Sales B2C Sales B2B Sales Sales Consulting Cross-Selling Negotiation

• Client Acquisition Skills: Relationship Management High-Value Contracts Strategic Partnerships Franchise Agreements Account Management

• Business Planning Skills: CRM (Salesforce) Strategic Planning Market Analysis P&L Management KPI Tracking Budgeting and Forecasting

• Industry Expertise: Real Estate Technology (SaaS) BPO Property Management Franchising

• Leadership Skills: Team Management Training and Development Visionary Leadership Goal Setting Cross- Functional Collaboration

• Technical Proficiency: Proficient in Salesforce, Slack, Google Suite RFID Technology Implementation

• Multilingual and Communication Skills: Fluent in English, Spanish, and Portuguese Effective Communication

Contact this candidate