Marketing Manager Coral Springs
Resume:
CRITICAL THINKING
DECISION MAKING
DETAIL ORIENTED
EXTREMELY ORGANIZED
EXCELLENT COMMUNICATION
LEADERSHIP
MULTITASKING
PROBLEMS SOLUTION
TEAMWORK
TIME MANAGEMENT
Coral Springs, FL
**************@*****.***
linkedin.com/in/anitafederico/
MASTER’S IN MKTG MANAG. SERVICES
FUNDACAO ARMANDO ALVARES PENTEADO
SAO PAULO - BRAZIL
2002 - 2004
BACHELOR’S IN SOCIAL COMMUNICATION
USJT - UNIVERSIDADE SAO JUDAS TADEU
SAO PAULO - BRAZIL
1993 - 1996
MARKETING MANAGER
IMMUNO AMERICAN CORPORATE, Miami Feb 2019 - March 2021 Highly qualified professional with more than 25 years of solid experience in B2B marketing, multifaceted and intuitive, with extensive experience in leading teams, managing operations and communication projects, events, roadshows, planning and strategic marketing. Exceptional team player with significant experience working diplomatically and collaboratively with all levels of staff to ensure the successful implementation of projects. Extremely organized and results- oriented professional.
Developed a tactical plan for the sales force with the goal of optimizing both the sales and marketing teams' performance. This involved implementing new strategies aimed at boosting sales, enhancing overall performance, and delivering tangible results. Established marketing strategies using web tools, in addition to email marketing and events to acquire, retain and qualify customers, increasing the database of prospects by 35%. Developed an internal Marketing program, with employee engagement initiatives that aimed to promote the company's values, mission and culture, promoting a feeling of belonging and motivation among employees.
Led strategic planning efforts to develop innovative campaigns, establish new market channels, and implement best practices aimed at attracting new customers. SKILLS
CONTACT
EDUCATION
WORK EXPERIENCE
PROFESSIONAL OVERVIEW
AMAZON, WALMART, eBAY and ETSY SELLER
AMF PRIME SOLUTIONS LLC, Coral Springs, FL Feb 2021 - Present Control daily operations and performance of online stores on Amazon, Walmart, eBay, and Etsy platforms, including product content, inventory availability, pricing, and promotional activities to optimize conversion and revenue.
Creating detailed product listings with accurate descriptions, high-quality images, and relevant keywords to attract potential buyers and improve visibility in search results. Negotiation with suppliers, monitoring stock levels, and managing replenishment logistics. Monitoring sales performance using analytical tools such as Helium 10, Jungle Scout and similar platforms to optimize listings and conduct market research. Conducting in-depth keyword research to improve product discoverability and relevance. Implement strategies to optimize listings for the Amazon search algorithm. A N I T A F E D E R I C O
P R O J E C T M A N A G E R
PROJECT MANAGER - 3 Month Contract
UNIVERSAL CINERGIA DUBBING, Doral, FL Nov 2018 - Feb 2019 Served as the head of the Brazilian Portuguese language dubbing department, overseeing multiple projects for various clients simultaneously. My responsibilities included defining service requirements, setting schedules and deadlines, and ensuring quality control throughout the process. Developed comprehensive plans outlining tasks, resource allocation, schedules, and budgets for projects. Additionally, I monitored expenses closely, making adjustments as necessary to ensure the project remained within financial constraints.
Started projects by identifying potential risks in advance, analyzing their possible impacts and developing mitigation strategies to avoid disruptions to schedule, quality and budget. Implemented quality control processes to ensure that products met established standards and fulfilled customer requirements, thereby contributing to the maintenance of project integrity. MARKETING COORDINATOR
LAB RESEARCH CORPORATE, Miami, FL Jan 2014 - Nov 2018 Led key initiatives to achieve a 37% increase in online traffic, including the development of a new website with improved structure, navigation, usability, layout and content. Coordinated strategic planning to develop innovative campaigns, establish new market routes and implement best practices aimed at attracting
MICROSOFT OFFICE
WORDPRESS
ELEMENTOR
CANVA
TRELLO
JUNGLE SCOUT
HELIUM 10
TACTICAL ARBITRAGE
KEEPA
BQOOL
DATADIVE
GOOGLE TRENDS
ENGLISH - ADVANCED
PORTUGUESE (BR) - NATIVE
CLAUDETTE BARBERINO
Int’l Sales Director Immuno American
*********@**************.***
linkedin.com/in/claudette-barberino-a2b99a40/
TECH SKILLS
LANGUAGES
REFERENCES
MARTHA CAJADO
Former General Marketing Director
Bandeirantes TV & Media Group
************@*****.***
linkedin.com/in/martha-cajado
INSTITUCIONAL MARKETING MANAGER
BANDEIRANTES TV& MEDIA GROUP, São Paulo, Brazil Nov 2011 - Oct 2013 Coordinated a brand repositioning project, developing a strategy that encompassed all aspects of repositioning. This included defining objectives, outlining fundamental stages of the process, such as changes in visual identity and communication, and determining KPIs for measuring success. As a result, we enhanced the company's image perception by 35% within 6 months. Led the integration and coordination of corporate projects for 37 company vehicles, such as open and pay TV, radio, internet, news, and external media. Managed the company's institutional marketing department, overseeing the development of presentations, corporate videos, and events. Additionally, I collaborated with advertising agencies to develop and launch all campaigns and initiatives outlined in the planning. Conducted research and evaluations of the advertising market using market intelligence tools to determine the optimal strategy for creating new campaigns to reach the audience more effectively. Planned, developed, and coordinated communication campaigns for new products represented by the company. This included segmenting and customizing communication for each type of audience. PROJECT MANAGER - 3 Month Contract
UNIVERSAL CINERGIA DUBBING, Doral, FL Nov 2018 - Feb 2019 Served as the head of the Brazilian Portuguese language dubbing department, overseeing multiple projects for various clients simultaneously. My responsibilities included defining service requirements, setting schedules and deadlines, and ensuring quality control throughout the process. Developed comprehensive plans outlining tasks, resource allocation, schedules, and budgets for projects. Additionally, I monitored expenses closely, making adjustments as necessary to ensure the project remained within financial constraints.
Implemented quality control processes to ensure that products met established standards and fulfilled customer requirements, thereby contributing to the maintenance of project integrity. MEDIA MANAGER
TRITONE DESIGN & INTEGRATED COMMUNICATION, São Paulo, Brazil Feb 2003 - Oct 2011 Developed advertisements and awareness campaigns with a budget of US$7 million, which included strategic planning, as well as tactical and extensive media campaigns, while also managing budget control.
Developed and integrated marketing programs encompassing demand generation, advertising, events, sales enablement, internal communications, case studies, and digital and social media. Managed to reduce expenses by 17% by calculating employees' working hours, controlling resources and projects, and negotiating deadlines and prices in partnership with suppliers, customers, and staff. A N I T A F E D E R I C O
P R O J E C T M A N A G E R
SENIOR EVENT MANAGER
TXT MARKETING & COMUNICATION, São Paulo, Brazil Jul 2002 - Feb 2011 Planned and coordinated events for more than 2000 people, featuring parallel rooms, international keynote speakers, and an exhibition area accommodating over 50 exhibitors. Coordinated private and exclusive events in the Formula 1 Brazil paddocks for 3 consecutive years, being responsible for promotional materials, gifts, food, transfers, security and all necessary equipment for the presidents and vice-presidents of large companies.. INTEGRATED MARKETING COMMUNICATION STRATEGIST
IBM BRAZIL, São Paulo, Brazil Mar 1997 - Jul 2002 Developed advertising campaigns, marketing initiatives, product launches, and communication campaigns, encompassing both strategic and tactical planning. Oversaw the integration of the marketing database to define segmentation, and market intelligence to define routes to market (RTM), collaborated to strategize actions for inbound and outbound channels, and implemented measurement metrics to track results including media exposure, market share, leads, and revenue.
Planned and coordinated the migration of the company's system, transferring resources to a new software platform. This involved updating technology to enhance business processes, as well as expanding data storage and management capacity.
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