Marketing Manager Assistant

SUMMARY

I believe that, when people are learning, they are growing. I am on a quest to make excellence a part of those lives that I come in contact with. For me, every day is an opportunity to make the world that I live and work in a better, more creative and more compassionate place. I am a lifelong optimist who believes that no mountain is too high to climb, every obstacle has a solution attached to it and even the most far-reaching dreams can be realized with imagination, creativity and resilience. My passion is to help the people I come in contact with; turn a great idea into a breakthrough experience that can be seen, touched and felt. Result-oriented, proactive and hardworking professional with a rich experience in BTL - Marketing, B2B Sales. ACADEMIC QUALIFICATIONS

MBA

Institute of Management, Nirma University (2019-21) Major: Marketing Score: 66.9% Minor: Operations

B. Com

(Hon)

The Maharaja Sayajirao University of Baroda, Vadodara (2019) Specialization: Accounting &Finance Score: 65.1%

EXPERIENCE

Regional

Sales

Marketing

Manager -

Delhivery

Key deliverables pertain to client acquisition, cluster growth and management. July2023-March2024

Heading all corporate sales operations in the Full Truck Load vertical for the west & central zone markets for the company.

Generating targeted revenue and maintaining positive profit margin across the business lines.

Reducing the working capital cycle. Engaging with cross Functional teams to maintain desired serviceability and improve customer experience.

Mapping market potential, building a strong pipeline of Full Truck Load customers and tracking RFQs.

Act as a Customer Success Manager handling a portfolio of large enterprise accounts and nurturing them.

Onboard multiple large enterprise accounts with billable above 1 Cr/Month.

Providing insightful ground reports to leadership teams and collaborating cross-functionally for seamless operations.

Overall responsibility of managing the end-to-end client relationship and internal stakeholders for smooth operations. Assistant

Marketing

Manager-

BYJU’S

(Vadodara)

BTL scale-up in the Vadodara Region. May2021-Dec2022

Planning the scale-up.

Channel Sales and Execution process.

Strategic Local Tie-ups (Negotiate) with Malls, Supermarket, Hypermarket, Gaming zone, Toy Store, Sports Store, Appartement.

Healthy Relationships with managers and owners of Malls (Inorbit Mall, Eva Mall, Centre Square, Taksh Galaxy Mall), Supermarket (Osia and Bansal), Sports store (Decathlon)

Team Building (Recruiting, Training and managing Business Development Executives).

Achieving Lead Targets and Sale Conversions. (Always achieved 1 position in AVRS).

Identifying KPIs, Asset Mapping and structuring PJPs for BDEs.

Maintaining CPL, CPA and other factors.

Undertaking and Executing Weekly, Monthly Campaigns and track their performance.

Analyzing the Obtained data and create

interactivedashboards and visualizations.

Collaborating with the sales team for smooth transfer of leads and to maximize conversions.

Conducting activities in Malls, Apartments, Railways, Supermarket etc.

Experience in handling of 25+ BDEs at a time.

Geo Mapping areas surrounding the assigned location. Area, Sub area and Street level mapping with population and value of each area.

INTERNSHIP

HCL

Technologies

Ltd.

Jun2020-Aug2020

Responsible for lead generation of students for HCL’s TechBee Program and converted more than 15 students for the same

Responsible for establishing student level connect in every college/coaching institute in allocated district

Worked on inviting students and spreading awareness about HCL TechBee Mass counselling session (webinars)

Responsible for creating organic reach of the program using various social media handles Infinity Ads May2020-Jun2020

Project Title: Converting Customer Touchpoints into Digital Interventions – A study of Retail Stores

(Malls), Automobiles and Entertainment Industry

Identified and evaluated various customer touchpoints

Did gap analysis regarding customer touchpoints and their changing aspects in future

Looked for technological replacements for touchpoints using gap analysis, research reports of reputed companies, and case studies from across the globe

Recommended changes on the basis of above analysis Stylabs Learnt about online selling of the product on Amazon and Udaan Apr 2019- Jun2019

Worked on designing the covers and manufacturing process

Involved in the billing activities of the product (such as mobile covers) Priyash Karamchandani

*******.*****@*****.***

Contact no: 798-***-****

LEADERSHIP & EXTRA CURRICULAR ACTIVITIES

Elected

Roles

Member of The Cultural Committee, IMNU (2019-2021)

(Responsible for organizing all the Cultural Events and ‘Richter-10 & Perspective’- Flagship Event of IMNU)

Domain head of Administrative and Public Relations for all the cultural events of IMNU Event

Management

Volunteered at a blood donation camp organised by Rotaract Club

Organised ‘Apratim- The Talent Night’ and all the cultural events of IMNU along with ‘Richter-10 & Perspective’ AWARDS & ACHIEVEMENTS

Awarded Certificate of Training for successful completion of training on Working with Advance Excel

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