Social Media Content Marketing
Resume:
WENDI MEDEIROS
Digital Marketing, Editorial, and Communications Professional
PROFESSIONAL SUMMARY
I thrive on inspiring, educating, connecting, and empowering others through integrated marketing, and digital communications. An enthusiastic self-starter who loves to tell a great story that captivates any audience, I take great pride in my ability to creatively, proactively, and pragmatically solve problems, take initiative, and be cognizant of the big ideas but also not lose sight of the small ones. I bring an air of positivity and professionalism to everything I do and have a ton of fun in the process. CONTACT
**************@*****.***
6842 Red Cardinal Loop
Colorado Springs, CO 80908
LinkedIn Profile
Professional Portfolio
EDUCATION
UNIVERSITY OF
WISCONSIN-MILWAUKEE
September 2012 – May 2014
Masters of Library and Information
Science with an emphasis in Higher
Education
UNIVERSITY OF
WISCONSIN-STOUT
September 2005 – May 2009
BA in Psychology with an emphasis
in English and Communication
KEY SKILLS
Resourceful, enthusiastic,
and adaptable
communications
professional passionate
about connecting,
educating, and empowering
people through digital
marketing and the written
word
PROFESSIONAL EXPERIENCE
EDITOR
Movement Strategy
November 2022 – February 2024
Served as the lead social media content editor for Amazon Prime Video and Amazon Studios
Effectively worked with internal and external teams to help produce and publish strategic content, grow brand communities, address individual needs from a customer service perspective, and consistently monitor and optimize executions to increase overall brand engagement and account growth
Masterfully created and managed social media content calendars
Provided high-volume copy editing, fact-checking, and content quality assurance for Amazon Prime Video and Amazon Studios, ensuring accuracy and error-free social media posts
Successfully adopted Amazon Prime Video and Amazon Studio’s brand voice and tone into the social vocabulary
WRITER / SOCIAL MEDIA STRATEGIST
WISCONSIN SPORTS HEROICS
March 2021 - October 2023
Developed and executed high-quality stories, features, and analysis, as well as collaborated with my team on breaking Milwaukee Brewers stories for the Wisconsin Sports Heroics website and social media platforms
Created original, sharp, entertaining, and engaging social media content in support of Wisconsin Sports Heroics vision and goals
Provided 1:1 fan engagement across all social media platforms
Increased overall followers, engagement, and click-through-rates by 72% in the first year
Line-edited blog posts for quality, context, style, and grammar
Followed best practices on headline writing, keywords, tags, and SEO optimization
Displays superior verbal
and written communication
skills; strong background in
the editorial and digital
marketing spaces
Has a knack for making
people feel seen, heard
understood, and
acknowledged within a
work setting
Exudes strong proofreading
and editing skills; maintains
a keen eye for detail
Exceptional ability to work
independently as well as in
a collaborative team setting
Demonstrates advanced
complex problem-solving
skills; works well under
pressure, and excels at
organization and time
management
Maintains a high level of
understanding and
experience using the
following digital
marketing/social media
tools and platforms:
Wordpress, Google, Adobe
Creative and Microsoft
Office Suite, Slack, Airtable,
Figma, and Notion, among
others
Knowledge of web and
user-centered design,
assessment methodologies,
and usability studies
REFERENCES
Available upon request.
SENIOR COPYWRITER
INVENTIVE
May 2021 – September 2022
Enthusiastically led the editorial side of Inventive’s marketing department by developing both long- and short-term content strategy, planning, and execution
Effectively managed a team of three graphic designers and three writers/editors
Successfully increased Inventive’s website traffic by over 89% in 2021 through the use of captivating, informational, and engaging storytelling
Curated all of the content for Inventive’s website and marketing needs, including but not limited to web pages, weekly blog posts, case studies, one-pagers, infographics, and social media
SOCIAL MEDIA STRATEGIST
ACME PACKING COMPANY (GREEN BAY PACKERS)
April 2016 – March 2022
Developed both long- and short-term social media strategy and planning
Coordinated live coverage of all Green Bay Packers games including X, Facebook, and Instagram needs
Oversaw 1:1 fan engagement across all social platforms
Edited and shared game previews and recap content
Increased overall social media engagement, awareness, and website click-through-rates by 87% over three years
Worked closely with APC writers to develop and execute high-quality stories, features, and analysis, as well as collaborated with my team to produce breaking Green Bay Packers stories
CONTENT STRATEGIST
REGIS UNIVERSITY
April 2016 – May 2020
Created original, sharp, entertaining, and engaging social media content in support of the University's public relations, alumni and student engagement, and marketing initiatives
Successfully managed over 48 university-wide social platforms and channels, increasing the University’s overall engagement, followers, awareness, and click-through-rates by 78%
Mentored a team of four writers and one social media intern which resulted in a 19% increase in staff productivity and customer service
Provided regular analytic reports and updates on emerging social trends
Produced engaging, creative, and targeted long- and short-form marketing copy for a variety of projects, from the university magazine and e-newsletters to daily stories, press releases, and other materials
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