Social Media Team Leader

Andrew Bierman 714-***-****

*******.******.*@*****.*** hƩps://www.linkedin.com/in/andrewbierman/

Summary

Documented success building strategic revenue growth plans, in the B2B, B2C, DTC, and eCommerce spaces, with financial responsibility up to a full P&L. Proven success as an individual and team leader.

Brands: Nielsen Media Research, Colgate, Palmolive, King’s Hawaiian, Minute Instant Rice, Publix (Nielsen), Mahatma Rice, Ronzoni Pasta, RiceSelect, Pasta Garafalo, Bianco DiNapoli, Carolina Rice

Customers: DTC, Amazon, Walmart, Costco, Kroger, Whole Foods, UNFI, TJ Maxx, Delta Airlines, True Food Kitchen, Resorts World, Coopers Hawk, SYSCO, Gold Star Foods, Delaware North, Loblaws, Nestle, Bakkavor. ExecuƟve strengths

Strategy creaƟon and execuƟon: Proven success guiding full cycle sales and markeƟng for both emerging and mature businesses. Proficient in customer acquisƟon, data analysis, project management and problem solving.

Financial Acumen: Documented apƟtude for financial analysis, developing and acƟvely managing budgets. Demonstrated success delivering profit and revenue in fast-moving goods and commodity driven businesses. Director The Thomas Group January 2024 to Present

Contract sales and markeƟng for emerging brands and companies in the Foodservice and Consumer Goods space. Leading sales, customer markeƟng, branding, e-Commerce, social media and digital markeƟng. Director, Sales & MarkeƟng DiNapoli Specialty Food January 2021 to January 2024

ReporƟng to the owner, I scaled a $9M Foodservice business into a $40M Consumer Goods, Ingredient and Foodservice company. I grew profit margin +14%, led a hybrid team of 50+ through 7 direct reports.

IniƟated ground up retail sales team formaƟon; created a delivered price list, developed customer markeƟng budgets, and staffed a hybrid sales team securing new customer, product placement at Whole Foods, The Fresh Market, TJ Maxx, Hannaford, Meijer, Costco, Kroger, HEB’s Central Market, UNFI, KEHE and others.

Drove foodservice and ingredient market expansion; extended a hybrid sales team naƟonally, developed a lead generaƟon program and customer markeƟng budget. We added 100+ distributors, entered K-12 and export markets. Featured new customers include The Cheesecake Factory, Delta Airlines, Nestle, Loblaws, Gelson’s, Bakkavor, Coopers Hawk, Delaware North, True Food Kitchen, Ruth Chris, Resorts World, MGM, and others.

Led department markeƟng expansion, budgeƟng and hiring Publicity, Branding, Digital and Social Media agencies. Created (A.I. driven) lead generaƟon, sample and loyalty programs. Developed content and event markeƟng featuring brand partnerships (Ooni Pizza Ovens, Made In Cookware, Demitri’s, etc.) and influencers.

Guiding innovaƟon, successfully launched ten new items, high margin sauce products generaƟng $8M in sales.

Created a $3M DTC and eCommerce business (tomato, sauce and frozen pizza), oversaw the redesign of 3 websites, iniƟated Amazon and Faire.com partnerships, led frozen and shelf stable fulfillment faciliƟes creaƟon. Director FDM Sales & MarkeƟng March 2019 to December 2020

• Contract sales and markeƟng in natural spaces featuring SpindriŌ sparkling water for Whole Foods and Amazon. Vice President, Sales & MarkeƟng Riviana Foods January 2015 to February 2019

• ReporƟng to Senior Vice President, I led a 100+ member hybrid team through ten direct reports, generaƟng

$100M+ in revenue, with an accelerated EBITDA contribuƟon, incremental to the company’s $1B+ business.

• Drove overall markeƟng and sales strategy for a collecƟon of premium organic and ethnic brands in consumer goods and foodservice spaces. Created and implemented a ground up $100M+ mulƟ-year business plan.

• Guided the Pasta Garofalo non-organic relaunched, entered the organic segment, established and opƟmized eCommerce and DTC presences and achieved retail and foodservice placements.

• Led the RiceSelect acquisiƟon integraƟon, guided its acceleraƟon to an $80M+ in the specialty rice blend space. Vice-President, MarkeƟng Riviana Foods January 2013 – December 2014

• Led Pasta markeƟng for a $400M consumer and ingredient porƞolio of branded and private label products. Reported to the Senior Vice-President, led a hybrid team of 50+ members through ten direct reports.

• Delivered a 25% profit margin increase by entering the Foodservice and Organic segments, opƟmized media and trade investments and led project management system implementaƟon for 1K+ annual tacƟcs.

• Guided “quick launch” of the Ronzoni Organics; generated a 25-segment share and +$50M in new revenue.

• Responsible for leading the domesƟc integraƟon of recently acquired Pasta Garofalo brand. Senior Director, Trade MarkeƟng Riviana Foods January 2011 – December 2012

Reported to Vice President, led team of three for a $700M consumer and private label, retail, foodservice and industrial porƞolio featuring Mahatma and Minute Instant Rice brands. Drove planning, sales enablement, and pricing program, while acƟng as a cross funcƟonal leadership focal point.

Developed pricing strategies for Long Cook rice, 40% of the company’s tonnage, acceleraƟng net sales and tonnage growth while balance cost swings and the compeƟƟon.

Drove $30M in Instant rice export revenue with nine new customers in four countries.

Led a joint venture proof-of-concept test to commercializaƟon. Responsible for Minute “Steamers” frozen rice joint business plan creaƟon and achievement of $10M+ in revenue at Walmart, Publix, etc.

Steered the integraƟon of the $100M American Rice (Blue Ribbon, etc.) acquisiƟon, responsibility for leading sales, markeƟng, and logisƟcs transiƟons between companies and customer strategy. Senior Insights Manager Colgate Palmolive June 2008 – December 2011

• ReporƟng to General Manager, led market research, consumer campaign creaƟon and customer markeƟng for Colgate’s $1B+ Oral and Home care business at Walmart, Walmart.com, Sam’s Club.

• Delivered a +13% Oral Sales growth supported by 25K new points of distribuƟon and integrated markeƟng campaign synthesized on Hispanic insights.

• Drove internaƟonal Hispanic research, disƟlling insights into $60M+ in new revenue from two new oral and three home care items placements in the internaƟonal division.

• Led the opƟmizaƟon of our Walmart.com strategies resulƟng in a 40% conversion rate increase. Director Nielsen Media Research January 2007 – June 2008

• Led a 9-person market research and data analyƟc team in the consumer goods space focused on Publix Supermarkets and Winn-Dixie, reported to Vice-President.

• Guided incremental segmentaƟon, loyalty, pricing market research projects, working cross-funcƟonally with the retailer and their vendor partners to deliver best class soluƟons.

• Led media opƟmizaƟon for Winn-Dixie, supporƟng a new customer segmentaƟon implementaƟon.

• Successfully grew Winn-Dixie’s shopper retenƟon rate by +8% through segmentaƟon research studies.

• Responsible for 50+ category reviews used to create markeƟng plans for each Publix and Winn-Dixie. Director, Sales & MarkeƟng Bonduelle (Ready Pac) January 2006 - December 2006

• Led a broker driven team of 50 through five direct reports, in Southern California and Arizona for a $100M+ bagged salad, cut fruit and value add manufacture using both warehouse and DSD programs.

• Led retail innovaƟon, collaboraƟng with operaƟons to launch precut Onions, Peppers, and Tomatoes.

• CraŌed sales strategies to deliver 1K points of new retail distribuƟon within four weeks. Director, Sales & MarkeƟng King’s Hawaiian Bakery January 2004 - December 2005

• Reported to president of a $45M business, led hybrid of team 100+ through five direct reports.

• Delivered +12% margin accrediƟve sales gain; developed the “Taste Paradise” consumer campaign as part of the brand refresh and package design.

• Developed Deli customer markeƟng programs featuring local partnerships with Coca-Cola, Reeser Salads, and others, resulƟng in a 10% increase in 4 pack roll unit sales. Region Sales Manager King’s Hawaiian Bakery January 2003 - December 2003

• Reported to President, led grocery, military, club and C-Store channel brokered sales in the Western US

• Created a sales strategy to enter the Drug channel (CVS, ThriŌy Drug, etc.) by using milk delivery trucks.

• Developed retail store rack program, led brand migraƟon from bread aisle to Deli / Bakery placement. EducaƟon

Master of Business AdministraƟon, Regis University, Denver, CO - Master Honors Business of Science, Business AdministraƟon - Finance, California State University, Long Beach CerƟficaƟons: Google Ads Facebook Media Buying Hootsuite Salesforce Tableau Amazon Shopify HubSpot Loomly SAP TPM MicrosoŌ Office QuickBooks

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