W V A Dinesh
No.**, Pallegama Road, Ampitiya,Sri Lanka
Mobile: +009*-****-*****, whatsApp : +009*-***-***-***
Home: +009*-**-***-****
E-mail: *********************@*****.***
NOC 62010
Objective
An individual looking for new challenges and career path preferably in Sales & Marketing management in order to build my personal career while contributing to the growth of the organization & its’ people.
Professional Summary
Over 10+ years of experience in Retail, Supermarket channel and 8+ as an sales Manager and Area Manager. Solutions-focused professional with excellent versatility and adaptability skills to manage multiple tasks in demanding and ever-changing environments. Takes ownership and responds to challenges with determination and commitment to figure out the best way to resolve the situation and deliver results.
SKILLS
• Experienced in development and performance management.
• KPI’s and sales in order to achieve budget.
• Ability to ensure ongoing improvement of customer service standards across the area
• Managing underperforming team leaders and employees.
• Leading retail teams at disparate locations.
• Targeting and developing specific markets.
• Ability to creatively solve problems.
PROFESSIONAL EXPERIENCE
December 2017 – Percent
I am Authorized distributor for Cargile’s Ceylon Plc. Handling FMCG products ( Dairy, Ice Cream and biscuits )
Focusing Distribution on time
Fallow up 4R System
Fallow up the SKU’s as per next ordering date
Sales staff / Vehicle Maintain
Visit outlet and check the visibility and availability
Focusing fast moving products Merchandising
Sales up dating through the system
Planning the sales promotion activity
Rout planning according to the customer base
Achieving the budget.
May 2013 – 2017
Cargills Ceylon PLC Area Sales Manager.
JOB PROFILE
Manage distributor sales staff & the distributors to gain excellent results through leadership, motivation & coaching.
Be a consultant to distributor sales staff & the distributors for setting of business & marketing targets.
Organize and enforce distributor processes.
Credit control & support.
Daily store visits as per the Journey plan given by the head office.
• Introducing and giving the newly launched products knowledge to the retailer’s staff.
• Working closely with the Head office retail marketing team.
• Building relationships with the central marketing and sales team
ACHIEVEMENTS
1st runner – up for best Area Sales Manager 2015/2016
1st runner-up for best Area Sales Manager 2014/2015
1st runner – up for best Area Sales Manager 2013/2014
June 2008 – May 2013
Edinborough Products (PVT) LTD Sales Manager.
JOB PROFILE
1.Visit the star hotel and met the Ex chef’s, Stores Managers to promote the products.
2.Organize the products promotion demonstration with the chefs.
3. Make a good relationship with company and Ex. chefs
4.Have a good PR with Chefs’ island wide/Chefs Guild of Lanka while managing Culinary Arts, Competitions, Profoods Etc.
5.Responsible for achieving Annual sales target for the channel.
6.Work on enriching the customer pipeline by capturing market shares and developing the market
Achievement at Edinborough
Best Sales executive 2009.( Food Services )
Promoted as a ASM 2010 .( Food Services )
Promoted as a RSM 2011 .( F/S + GT )
Promoted as a SM 2012 GT
May 2001- June 2008.
Kotmale Dairy (PVT) LTD.
2000- 2001.
Mackwoods Limited Plc
1999 - 2000
Wear Well Marketing Services ( PVT) LTD.
Academic Qualifications
Postgraduate Diploma in Marketing ( WES approved )
Institute: University of Kalaniya – Sri lanka
Year : 2013/2014
Subjects covering: Managerial Aspects of Marketing, Contemporary Consumer Behavior, Service Marketing, Legal Aspects of Marketing, Strategic Management Accounting, Strategic Marketing Management, Brand Management, Marketing research Project, E-Marketing.
Advanced Diploma in Marketing Management
Institute: University of Sri Jayewardenepura – Sri lanka
Year : 2009
Subjects Covered: Service & Marketing Management, Marketing Research, Human Resource,
Management, Finance Management, Personality Development, Case Analysis Presentation, International Marketing, Advertising Management, Marketing Planning, Project Report.
Diploma in Marketing Management ( WES Approved )
Institute: University of Sri Jayewardenepura – Sri lanka
Year : 2008
Subjects Covered: Principles of Marketing, Marketing Management, Sales Management, Statistics for Marketing, Computer Applications in Marketing, Consumer
Analysis, Marketing Communication, Fundamentals of Economics & Accounting, Management Process, Business Mathematics.
Skill Summary
Competencies - Excellent interpersonal skills and communication skills (English)
Fast learner, Team player
Computer - Highly conversant in MS Office package
Driving - Sri Lanka valid driving license, Tuck Driving
I do here by certify that the above particulars furnished by me, are true and correct to the best of my knowledge. If I am selected, I may contribute in my best for the success of your organization.
Thank You.
Yours faithfully,
(Dinesh Wickramasinghe)