BETSY AYRES *** Forest Avenue, Erlanger, KY ***** C: 859-***-**** **********@*****.***
SUMMARY
Dedicated mentor with extensive sales experience. Developed leadership and communication skills over a 25-year career. Prioritize building relationships with clients and successfully encourage all sales team members to take this approach. Ready to utilize analysis capabilities to improve efficiency and profits, as well as identify areas that can be improved. Organized and capable of managing multiple tasks/teams simultaneously.
HIGHLIGHTS
Invested
Collaborative
Observant
Prepared
ACCOMPLISHMENTS
National CitiStar Award for sales three years in a row
Presidential Award for volunteerism
Have served on several boards and committees within the community
EXPERIENCE
10/2020 to
Spectrum — Florence, KY
Facilitator/Sales Coach – July 26 – Present
Train all new hire trainees in sales process both in approaches to selling and developing holistic relationships as well as order entry in all systems.
Mentor – April 14 – July 26
Coach and develop new hires on systems, product knowledge, services, and sales through side by sides, role-plays, Web-ex group presentations, or one on one sessions. In addition, individual plans are made to address performance goals to identify any areas of opportunity. The majority of my work is done around the sales process and the need to build rapport and how to do so.
Outbound Telemarketing — October 16 — April 14
Make outbound sales calls to existing internet customers to build on their relationship by offering upgrades to video, voice, or mobile services.
01/2019 to 09/2020
Diocesan Catholic Children’s Home — Fort Mitchell, KY
New Hire Trainer/Mentor: May 15, 2019 — September 2020
Greet new hires, complete all new hire paperwork, on boarding processes, didactic training, side by sides, feedback, mentoring, and evaluations.
Therapeutic Behavioral Specialist: January 19 — May 15, 2019
Providing care for children in a residential setting, aiding them in their treatment.
07/2015 to 07/2016
Workplace Investments
Fidelity Investments – Covington, KY
Managed AT&T pension and 401K portfolio
Supervised a team of 18 representatives
09/2002 to 07/2013
AVP, Retail Banking
Citigroup – Florence, KY
Developed sales training and delivered to 420 FTE with a focus on building rapport first and then product knowledge.
Traveled to other Citi sites to share best practices and train their representatives with own techniques.
Impacted retention by proactively taking on a role in the interviewing and hiring process.
Developed Achieving Excellence which changed the way we trained new hires and transitioned them onto the production floor. Through this program we increased our retention through training from 30% to 76% and improved the learning curve as far as sales were concerned with the introduction of mentors to assist with one on one coaching and development.
Implemented several contests at both a site level and supported the national sales campaigns as well. Took initiative to keep leadership as well as representatives engaged on a daily basis on the goals that needed to be achieved in a fun and creative way.
09/1993 to 07/1999
Director of Development
Children’s Home of Northern Kentucky – Covington, KY Was responsible for fundraising and development. Maintained and managed the volunteer program, developed treatment plans in the area of education and recreation for the residents.
EDUCATION 1984 High School Diploma: General at Scott High School – Taylor Mill, KY
Political Science at Northern Kentucky University – Highland Heights, KY