Digital Marketing Operations

Julia A. Bissinger

Digital Marketing Operations & Automation Expert Marketing Data Manager & Analytics Professional Phone: 541-***-****

Email: ***************@*****.***

LinkedIn: https://www.linkedin.com/in/julia-bissinger-9284bb1/ Accomplished Sales and Marketing Operations Manager with 17 years of experience in the Life Science industry. Proven track record in automating systems to save time, standardizing marketing processes, and enhancing team capabilities through training. Works effectively as a self-starter and in collaboration with cross-functional teams to drive marketing effectiveness, achieve business goals, and foster exponential growth.

Experience

10x Genomics, Pleasanton, CA

9/2022 to Present

Sr. Marketing Data Manager and Analytics

• Acts as an escalation point for governance and data quality, partnering with Business and Functional area leaders to enhance core data assets

• Serves as a data steward for marketing analytics and digital marketing operations, overseeing data monitoring, troubleshooting, cleansing/remediation, root cause analysis, and solutions for data platform issues

• Collaborates with the Marketing Analytics team to create dashboards that provide data-driven insights, supporting Marketing teams in achieving business goals

• Conducts end-to-end testing for Digital Marketing Operations to ensure campaign information flows seamlessly from Airtable to Salesforce, Snowflake, and Tableau, enabling marketers to use dashboards effectively

• Works with the EDW team to identify and remediate data gaps, updating historical data to align with current data structures

• Trains cross-functional teams on best data practices, regularly reviewing and updating processes to meet business needs

• Develops measures of success, quality reports, and conducts audits 10/2021 to 9/2022

Sr Marketing Automation Manager

• Created and implemented Program Member Custom Fields in Marketo to better track multi- channel promotions thereby increasing visibility of ROI

• Created Marketo program templates to meet the needs for complex hybrid events

• Standardized audience smart lists for area of research and product segments

• Supported EMEA/APAC regional marketing teams; provided on-going training, passed on trouble shooting knowledge and best practices

• Implemented Marketo/DigitalPi Flex Templates to create brand consistency, ease of use and landing page flexibility

• Partnered with APAC regional team to implement language based dynamic content in nurture streams to foster increased audience engagement

3/2018 to 10/2021

Marketing Automation Manager

• Established process and program to comply with GDPR requirements within Pardot

• Partnered directly with Marketing Program Managers to develop Nurture programs for multiple industry segments

• Key contributor for the multi-touch attribution model and analytics for lifecycle milestones

• Developed proof of concept for advanced multi-touch attribution analytics using Marketo Activity Data

• Governed data maintenance flow reports and developed repeatable automated cleansing processes aimed at improving actionable data for daily and quarterly reports

• Partnered with Enterprise Data Warehouse team to establish ETL process and continued data transfer for advanced Tableau marketing analytics

• Streamlined process for identifying salesforce.com customers for marketing efforts via creation of Tableau report joining custom fields and contact roles

• Drove and executed tech stack improvement for multiple systems freeing up 20 hours per week per digital ops staff (Pardot to Marketo migration and Drift Email)

• Served as Project Manager and individual contributor for implementing software migration

• Onboarded new Regional Marketing teams on all things Pardot, Marketo and SFDC

• Spearheaded development of learning center for commonly used documents for onboarding; served on team improve and expand scope to encompass Digital Marketing Operations and Marcom

Singulex, Inc. Alameda, CA Veridia Diagnostics

10/2015 to 1/2018

Sales and Marketing Operations, Clinical Laboratory

• Independent Salesforce.com Administrator focusing on implementation, customization, and Maintenance of two Salesforce.com orgs. spanning three divisions

• Responsible for monitoring and enforcing Salesforce.com adoption, onboarding new hires, developing, and implementing sales training programs and materials

• Collaborate with Marketing to create and effectively use Marketing Automation System for Lead Nurturing

• Develop email templates for rebranded Clinical Laboratory Division (Veridia Diagnostics)

• Create actionable Tableau dashboards using multiple disparate data sources

• Sales Task management focusing on nurturing top producing clients

• Identify data gaps and build processes to enrich data / data hygiene 1/2012 to 9/2015

Sales Support Manager, Marketing Operations, Life Science

• System Administrator and trainer serving to effectively customize Salesforce.com, resulting in 100% adoption rate for Sales and Marketing

• Developed and managed the sales support team for AMER and EMEA that supported quotes and order processing

• Project Manager for successful implementation of Marketo Marketing Automation System

• Managed technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads

• Established and maintained scalable processes that ensured best practices in campaign and lead management

• Created and maintained metrics reports on marketing and sales activities, effectiveness, and business impact

• Monitored and maintained data quality within the marketing and CRM database ProteinSimple a division of Bio-Techne Cell Biosciences Alpha Innotech. Santa Clara, CA 1/2011 to 12/2011

Sales Support Manager & Marcom

• Cultivated and trained a wide array of Salesforce.com users across the entire organization

• Created and maintained Dashboard and Reporting Analytics which enabled Sales and Marketing to make executive decisions based on real data

• Developed and executed a marketing plan to increase product awareness for new lead source segments

• Effectively communicated to Worldwide Distributors keeping team abreast to marketing collateral changes – Cell Biosciences changed name to ProteinSimple

• Data Migration and re-customization of salesforce.com org – ProteinSimple acquired Brightwell Technologies

8/2010 – 12/2010

Distributor and Sales Support Manager

• Achieved 80% reduction of quote turnaround time by thorough examination of Domestic and International Customer Service processes

• Managed pipelines and support for Distributors in EMEA and Latin America

• Judiciously maintained a productive relationship between marketing and sales and helped drive sales efforts into nationwide territories; continuously supporting sales and marketing to meet their aggressive revenue and lead generation targets

• Devised and executed plan to increase service contract sales and renewals

• Data Migration and re-customization of salesforce.com org – Cell Biosciences acquired Convergent Bioscience

4/2007 – 8/2010

Sales Support Manager and Associate Product Manager

• Successfully customized salesforce.com CRM, managed migration of data, and implemented the training of Sales, Sales Support, Customer Service, Marketing and Technical Support, serving as system administrator

• OEM Product Manager – assumed control of project at early stage of development; developed Marketing Materials, Sales Training Manual, Product Manual and implemented branding which resulted in on time product release and sales

• Created compelling international webinars, product launch packet/training materials for worldwide team of sales representatives

• Effectively balanced multiple roles as Sales Support, System Administrator and Associate Product Manager to fulfill staffing issues

• Data Migration and re-customization of multiple salesforce.com orgs – Cell Biosciences acquired Alpha Innotech and Protein Forest

2/2005 - 3/2007

Inside Sales Specialist

• Efficiently qualified/ managed leads to support United States sales force

• Provided quarterly and monthly reports for Sales Forecasts, Product Sales, and ROI for Marketing Strategies

• Served as database manager for Ardexus CRM, and Marketing DB, as well as training and support for sales representatives to maximize the tools of the CRM

• Developed and implemented email marketing campaigns for in house and collaborative promotions

• Data Migration and customization of new Salesforce.com org Education

4/2014 Marketo Fundamentals Training

6/2010 California State East Bay Hayward, CA. Liberal Studies with Environmental Studies option, B.A. 11/2006 Salesforce.com System Administrator Training 5/2004 PADI IDC Staff Instructor Scuba

7/2001 DPT Business School Philadelphia, PA. Diploma- Web Development Programming 5/1991 Bucks County Community College Newtown, PA. A.S., Biological Science Additional Experience

Tech Stack - Salesforce.com, Marketo, Pardot, Cvent, ON24, Zoom, Drift, Snowflake and RingLead Tableau – Desktop, Online and Prep

Microsoft - Word, Outlook, PowerPoint, Publisher, Excel and Access Web - HTML, CSS, Dreamweaver, Bootstrap

Database - Access, Domino, Oracle, SQL and Snowflake ERP – MAS 200, Microsoft Dynamics Navision, NetSuite, and Oracle ETL - DBAmp, API Queries

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