Colette Gorman
717-***-**** ********@*******.***
PROFESSIONAL SUMMARY
Exceptional customer service along with performance-driven Sales and Marketing.
Account Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Effective SEO strategy, content creation, social media audience and brand awareness along with time management skills.
WORK HISTORY
SR ACCOUNT MANAGER 06/2012 to 06/2022
Caption Call LLC - Lancaster, PA
Senior Outreach Manager for the leading industry provider of captioning telephone services for the hearing impaired. Managed all Professionals who provide services; Audiologists, Hearing Specialist, Family Doctors, Speech Pathologists and Hospitals.
Responsible for generating referrals toward developing new business.
Developed and manage accounts including: ENTs, Audiologists, Primary Care Physicians, Hearing Instrument Specialists, Nurse Practitioners, Veterans Administration and Senior Living Community Life Enrichment Directors.
Representative for Caption Call at various trade events, conferences; health fairs and senior living communities throughout Pennsylvania.
Interviewed and trained new Account Managers; supervised 15+ employees. Covering Pennsylvania area outreach resulting in productivity of Caption Call services for those hard of hearing.
Consistently top 5 Account Managers who have the highest percentage of participating providers referring patients.
•Coordinated innovative strategies to accomplish objectives and boost long-term profitability
•Business growth through connections networking with industry experts; promoting listening devices
•Met and exceeded sales and growth goals by maintaining relationships with both customers and hearing vendors
•Recruited and hired experienced installers for company
•Excellent customer service, time management along with extended travel for optimum job performance
Trade Show Event MARKETING MANAGER 11/2011 to 06/2012
E-Power Marketing Inc. - Lancaster, PA
•Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
•Increased product sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach
•Built, implemented and enhanced national marketing initiatives to maximize outreach and sales
•Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings
BUSINESS DEVELOPMENT REPRESENTATIVE 12/2010 to 11/2011
A-Plus Agency - Lancaster, PA
•Coordinated innovative strategies to accomplish objectives and boost long-term profitability for company
•Helped incorporate product changes to drive customer engagement and firm profits
•Worked with advertising teams to create, employ and optimize marketing initiatives for customers
EDUCATION
High School - Warwick High - Lititz, PA
Harrisburg Area Community College - Harrisburg, PA
Business / Communications - Associates Degree
Ongoing Education Courses;
Business, Cosmetology, Healthcare, Real Estate License, First aid and CPR