Marketing Associate Digital
Resume:
MARIANNE
WICKHAM
Spokane, WA *****
**********@*****.***
PROFILES
PROFESSIONAL SUMMARY • https://www.linkedin.c
om/in/marianne-
wickham-4a9508aa/
I am a strategic and goal-oriented marketing professional, specializing in data analytics, KPI tracking, digital design and graphics, and campaign optimization. With a proven track record of success, my abilities in project planning, time management, and strategy execution allow me to consistently achieve exceptional results. I have successfully increased website traffic, and market penetration, designed graphic, logos, ads, and videos for client's ads and websites, and brand recognition by implementing innovative and cutting-edge strategies. One of my key strengths is identifying and addressing issues within marketing campaigns and managing risks and threats to campaign strategies. I approach every project with attentiveness, enterprising spirit, and a tenacious drive to accomplish objectives. I have significantly improved customer engagement and online visibility for businesses through effective SEO techniques. Additionally, I have a wealth of experience developing graphic design, and website design, creating and implementing videos and creative ads, marketing initiatives, driving business success, and boosting sales. My analytical, organizational, and decision- making abilities are of the highest caliber. As a seasoned Sr. Certified Digital Marketing Analyst & Designer with over 13 years of experience, I am dedicated to delivering remarkable results for my clients. I excel in leading routine operations and special projects for new and established customers. A few of my achievements include developing and strengthening clients websites by designing graphics and ads to their campaigns to drive revenue growth, as well as revamping strategies for better performance. I am an organized and dependable professional who can effectively manage multiple priorities with a positive attitude. I am always willing to take on additional responsibilities to help the team achieve company goals.
In addition to my strong organizational skills, I am detail-oriented and capable of simultaneously handling multiple projects with a high degree of accuracy. I am currently seeking a full-time or part-time position where I can apply my interpersonal skills, impeccable time management, and problem-solving abilities to overcome professional challenges.
I am a hardworking and passionate job seeker, ready to contribute to your team and help your company achieve its goals.
SKILLS
• Graphic Design
• Video Creation
• Logo Creation
• Campaign Ad
Creation
• Google Analytics Setup
• Google Analytics
• Competitive Analysis
• Customer Targeting
• Campaign Launch and
Management
• Market Research and
Analysis
• SEO Strategies
• Generating Brand
Awareness
• Customer Service
• Creative Thinking
• Regulatory
Compliance
• KPI Monitoring
• Web Content
Management
• Keyword Research
• Campaign
Management
• Team Leadership
• Blogging
• Advertising Strategies
• Search Engine
Marketing
• Account Management
SKILLS
Client Engagement
SEO Proficiency
Keyword Optimization
Client Relationship
Management
Social Media
Marketing
Online Media
Campaigns
Branding Campaigns
Content Development
Organizational Skills
Time Management
MS Office
Self-Directed
Remote Office
Availability
Attention to Detail
Research
Dependable
and Responsible
Good Telephone
Etiquette
Active Listening
Analytical and Critical
Thinking
Microsoft Word
Google Drive &
SharePoint
Excellent
Communication
WORK HISTORY
Sr. Certified Paid Search Analyst - Digital Marketing; Graphic Design; & SEO
06/2010 - Current
Justin Monk SEO IM Digital formerly Imprezzio Marketing, Spokane Valley
• Online marketing on Google, Microsoft Ad Center, Gemini/Oath, and Facebook
• Executed and optimized search engine marketing campaigns generating $500K in monthly revenue at the highest points.
• Graphic Design
• Video Creation
• Logo Creation
• Campaign Ad Creation
• SEO work for websites, blogs, and content writing
• Trafficked and managed placements and delivery of display ads using advanced targeting tactics, i.e.
• Retargeting
• Created weekly, monthly, quarterly, and yearly reporting.
• Defined metrics for marketing campaigns and measured them.
• according to vendor performance and business impact, acquiring over 1,5 0 0 customer profiles.
• Optimized previous paid search campaigns, increasing CTR % from .50% to 2 .00%
(1.00% over the industry average)
• Setup AdWords, SEM, PPC, social media, LinkedIn, Instagram, and websites
• Processed invoicing, billing, and client contracts.
• MS Office applications including Outlook, Word, Excel, Access, etc.
• Maintained many Google Docs, SharePoint, G4 Analytics.
• Set up, maintained, and helped in assisting with responding to reviews for clients, posting ads, and processing Google My Business (GMB) pages for clients.
• Assisted in training new employees.
• Increased website traffic by implementing effective search engine optimization strategies.
• Optimized digital marketing campaigns for better conversion rates and return on investment.
• Developed engaging content for social media platforms to drive brand awareness and customer engagement.
• Developed keyword lists and optimized website content, driving higher rankings in search engine results pages.
• Researched and applied SEO techniques to increase online exposure.
• Created content strategies for digital media.
• Optimized website content and images to improve search engine rankings.
• Created customized marketing materials to increase product awareness.
• Developed and deployed content marketing strategies to improve organic search traffic.
• Managed search engine marketing budgets and tracked campaign performance.
• Implemented pay-per-click campaigns to increase website traffic and conversions. SKILLS
• Social Media
Engagement
• Google Analytics
Understanding
• Client Engagement
• SEO Proficiency
• Keyword Optimization
• Client Relationship
Management
• Social Media
Marketing
• Online Media
Campaigns
• Branding Campaigns
• Content Development
• Management
• Accounts Recievable &
Payable
• Bookkeeping
• Administration
• SEM Best Practices
• Conflict Mediation
Administrative Assistant
12/2009 - 05/2010
Molina Healthcare of Washington, Spokane
• Front office duties
• Data entry for clients and employees
• Scanned/faxed/emailed documents for clients and employees.
• Scheduled and calendared for clients and employees.
• HIPPA Compliance
• Processed approvals and denials of claims for clients.
• Processed HCI Appeals.
• Ensured accurate record-keeping with diligent data entry and database management for vital company information.
• Delivered excellent customer service through prompt responses to client inquiries, addressing concerns effectively, and building strong relationships.
• Coordinated office supply inventory management, proactively ordering necessary items before depletion to avoid workflow disruptions.
• Answered multi-line phone system, routed calls, delivered messages to staff, and greeted visitors.
• Restocked supplies and placed purchase orders to maintain adequate stock levels.
• Received and sorted incoming mail and packages to record, dispatch, or distribute to the correct recipient.
• Sorted and distributed office mail and recorded incoming shipments for corporate records.
• Completed forms, reports, logs, and records to quickly handle all documentation for human resources.
Store Manager
03/2001 - 09/2008
Sun Rental Center, Spokane
• Managed, developed, Scheduled, and led a team of 5+ employees.
• Scheduled pickups and deliveries
• Event and Wedding Planning.
• Maintained all bookkeeping duties/bank deposits.
• Processed all accounts receivable and payables.
• Processed and maintained credit accounts and invoicing.
• Processed all the hiring/termination of employees.
• Processed contracts.
• Maintained multi-line phones.
• Maintained equipment.
• Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
• Managed and motivated employees to be productive and engaged in work.
• Accomplished multiple tasks within established timeframes.
• Maintained a professional, organized, and safe environment for employees and patrons.
EDUCATION & CERTIFICATIONS
Associate Degree in Medical Office Administration (MOA) 03/2011
Interface College - Spokane, WA
• Medical Office Administration (MOA)
• Medical Coding and Reimbursement Specialist (MCRS)
• Microsoft Computer Applications (MS Office Certified)
• Google Certifications from Google SkillShop Academy
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