Vice President Business Director

Sonya “Shy” Young

ADDRESS **A Cheshire Street • E2 6EH • London

MOBILE +44-757*-****-** • EMAIL ***.******@*****.*** EXECUTIVE A results-driven leader with an extensive track record of spearheading business growth and driving SUMMARY profitability within a dynamic and highly competitive industry. Equipped with a strategic mindset and a relentless pursuit of excellence, consistently delivering exceptional results while upholding core values of integrity, innovation, culture, and collaboration. NOTABLE Commercial Excellence: Orchestrated annual strategic planning initiatives that propelled high-value ACHIEVEMENTS client portfolios to new heights, maximizing sustainable growth and revenue. Ensured innovation, consistency, and excellence in agency output, setting benchmarks for the industry. Client Acquisition and Expansion: Developed and implemented efforts that strengthened and expanded the organic growth of existing clients and new business wins across relevant product and category spectrums, driving robust client acquisition and profitability. Successfully navigated through intricate market landscapes, securing pivotal contracts and forging lasting partnerships. People Development and Leadership: Played an active role in integrated agency leadership teams, championing initiatives that fostered a culture of continuous learning and development. Empowered teams to exhibit togetherness, enthusiasm, and mutual support, cultivating an environment where individuals thrive.

PROFILE MBA graduate with specialty in integrated marketing planning and communications Extensive professional experience in 360 brand strategy and activation Effective leadership of people, processes, brands, and business Capable, diligent, and attentive to detail with strong organizational skills Collaborative, proactive, and a team player; energetic, pleasant, and professional Excellent written and verbal communication and presentation skills EXPERIENCE FRUKT, London: May 2017 – present

Vice President, Business Director: Japan Tobacco International: Ploom, Logic, Nordic Spirit; Winston, Camel, LD, Mevius; Commercial Strategy, Strategic Insights; Global Duty Free; Markets (UK, JP, PH, BD, NP), Regions (APAC, MENEAT)

Upholding and representing brand and agency values of integrity, trust, communication, accountability, and consistent improvement

Active role in integrated agency leadership team, initiatives contributing to people-development and shaping the future of agency- wide client services operations

Commercial responsibility for high-value clients, including annual strategic planning, ensuring robust client acquisition and profitability to maximize sustainable growth and revenue for the business; leading efforts to strengthen and expand client portfolio, ensuring innovation, consistency, and excellence of agency output

Fostering teams that exhibit togetherness, enthusiasm, cooperation, openness, and mutual support, and individuals that are flexible, empowered, and excited in a challenging yet engaging work environment Group Account Director: Japan Tobacco International (Winston, Camel, Ploom, Logic)

Overseeing of two teams responsible for sustainment and growth of lead-revenue client

Actively promoting network capabilities and new competencies to expand client business

Leading aggressive pitches for auxiliary opportunities and expansion of existing accounts bluemarlin, London: November 2015 – May 2017

Client Services Director: Clorox Group, Coca-Cola, Dr. Beckmann, Healthspan, ITC (Vivel), Kellogg’s Asia, Kimberly-Clark, Masafi Dubai, Omega Pharma, Pernod Ricard, Philip Morris International, SCI-MX, Shell

Overall, delivering an efficient and profitable business

Proactively inputting into best practice strategies for quality improvement and growth

Setting, driving, and meeting yearly financial targets across a broad portfolio of clients

Building and leading a seven-person team of Account Directors, Managers, and Executives

Promoting synergy across UK and global client service teams

Leading new business acquisition

Senior Account Director: Philip Morris International (Global, Regional, Domestic; RMC & RRP)

Day-to-day lead and strategic advisor on client business and projects

Developing long-term senior client partnerships towards successful brand development

Delivering strategic and creative solutions of commercial benefit to client and agency

Preparation of yearly client business plans, identifying and pursuing initiatives for growth

Managing and measuring financial health of all projects across the business Dragon Rouge, Paris: February 2015 – October 2015

Account Director: Japan Tobacco International (Mevius Global, PloomTEC Next Generation Product)

Growth of business by offering exciting and productive ideas that build on existing plans

Improvement of agency bottom line by institution of value-added efficiency processes

Overseeing of budgets and monthly revenue recognition

Initiation and strategic leadership of programs including shopper marketing approach

Development of global entry and communication strategies for new product innovations Sonya “Shy” Young

ADDRESS 46A Cheshire Street • E2 6EH • London

MOBILE +44-757*-****-** • EMAIL ***.******@*****.*** Leo Burnett, Frankfurt: August 2008 – June 2014

Account Supervisor: Cadillac Europe (ATL & Web), Philip Morris International (Switzerland Domestic, TTL Marketing: Marlboro, L&M, Chesterfield, Philip Morris; Global Duty Free: Marlboro, Parliament)

Supervision and development of two international accounts and five brands

Management, coordination, and growth of four-person client service team

Preparation, negotiation, tracking, and reconciliation of annual client budgets

Development and overseeing execution of brand, business, and communication strategies

Implementation of consumer-centric, multi-channel integrated commercial approach

Coordination of multi-agency, integrated network: ATL, consumer engagement, web, 1-2-1 Leo Burnett, Chicago: December 2005 – August 2008

Account Executive: Philip Morris USA (Marlboro: CRM, Consumer Promotion; DM, Web)

Planning and implementation of consumer segmentation strategy and 1-2-1 comms

Working closely with cross-department/media teams

Ensuring program objectives and timings are established, communicated, and achieved

Development and implementation of commercial web platform STRENGTHS Leadership Uses experience and knowledge of brand strategy and competitive and industry environment to drive the clients’ businesses; works closely with planning and creative teams, and delivers inspiration and insight for achieving creative excellence Proactivity Continuously pursues and produces innovative ideas for improving the agency’s and client’s strategic, competitive advantage; takes initiative and exceeds expectations Professionalism Maintains composure and exhibits confidence and knowledge of brand and business strategies; demonstrates strong work ethic, perseveres to achieve agency goals and client business objectives Team Building Upholds a positive attitude and fosters a collaborative climate in which people can do their best; identifies and creates opportunities for individuals to grow Problem Solving Asks essential questions and thinks through problems by quickly narrowing- -in on core issues to identify effective solutions

People Establishes robust, respectful, and rewarding relationships with client and agency partners; works with colleagues and clients as companions while leading by example and embracing and leveraging productively challenging differences of opinion

Efficiency Consistently identifies and activates optimized ways of working with(in) local and global agency offices, agency partners, and clients to achieve paramount strategic, creative, and commercial results for all stakeholders

EDUCATION University of Denver, Daniels College of Business, Colorado: August 1999 – June 2005

Masters in Business Administration (MBA), emphasis in Integrated Marketing Communications

Bachelor of Science and Business Administration (BSBA), major in Marketing Communications

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