Marketing, Communication, Writing, Graphic/Web Design, Social Media

Audrey LaFave

**** **** ****** ****

Williston, North Dakota 58801

Mobile: 906-***-****

*******@*****.***

WORK EXPERIENCE

NORTHERN LIGHTS COUNCIL, BOY SCOUTS OF AMERICA — District Executive (Remote) —

— June 2022 to January 2024 — Williston, North Dakota —

Fulfill the mission of Scouting through volunteer engagement, membership recruitment, community fundraising, sales calls/setting up new units, fiscal management of activity budgets, and youth program support in Western North Dakota and Eastern Montana. Consistently met fundraising and membership goals, including a five percent increase in youth membership (the first time growth was achieved since 2017) and a 40 percent increase in funds raised through product sales in 2022.

NORTHERN LIGHTS COUNCIL, BOY SCOUTS OF AMERICA — Unit Service Executive (Remote) —

— September 2020 to May 2022 — Williston, North Dakota

Promote, manage, maintain, and deliver BSA programming to youth and families in Northwestern North Dakota. This role included administrative, marketing, and accounting functions, as well as volunteer coordination, event management, social media/web design, and fundraising for a non- profit, membership-based organization.

GALAXY MARKETING

— Owner & Sole Proprietor —

— August 2016 to August 2020 — Williston, ND —

I operated a small agency specializing in event management, communications, digital advertising, graphic and web design, and social media marketing. Most of my clients were in the real estate industry - builders, appraisers, developers, and realtors - and I helped them drive traffic to their websites and social platforms, increase sales, and manage special events. I also worked on various political campaigns (ex. Brom Lutz for Williams County Commissioner 2019, Michigan State Representative Beau LaFave’s 2016, 2018 and 2020 campaigns), as well as the North Dakota State University (NDSU) Williston Research Extension Center (WREC) annual wheat show.

LAKESIDE BUILDERS UNITED —

— Director of Marketing

— May 2013 to October 2016 — Williston, North Dakota —

-Implemented marketing and communication plans and applied a cost-effective ad strategy that changed how the business operated and increased sales and revenue

-Executed essential banking, accounting, and title company responsibilities, and obtained all legally required permits (building, burn, & demolition permits)

-Prepared contract and legal documents, answered multiple-line phone, made appointments, ran errands, performed data entry, and maintained business licenses in three states.

-Worked with customers and local lenders to secure financing and assisted with applications for grants and programs such as federal VA Home Loans.

THE JACOBSON GROUP

— Marketing Communications Coordinator

— January to June 2012 — Chicago, Illinois —

As a member of the marketing team at an insurance talent staffing firm, I was responsible for web and social media content creation, developing webinars and presentations for management, and ghostwriting articles, blogs, and white papers for our CEO and VPs. I also sent email blasts, initiated direct-mail marketing campaigns, and designed online and print ads.

COGNITIVE ARTS — Content Developer — July 2010 to November 2011 — Evanston, Illinois —

This was a contract position for a learning design and development services firm. I wrote educational copy and designed graphic content for web-based training, instructor-led courses, social media, etc.

MARCUS EVANS — Conference Producer — August 2009 to May 2010 — Chicago, Illinois —

• Marcus Evans is a business conference production firm that researches, develops and manages trade shows and professional events all over the world. As conference producer I did extensive desk research, wrote the 2-3-day conference agendas, secured expert speakers, designed their presentations, and eventually traveled to manage the event on-site. Cold-calling professionals from Fortune 1000 companies and convincing them to speak at our events taught me excellent sales skills!

THE DAILY PRESS — Staff Writer/Reporter —

— October. 2007 to July 2009 — Escanaba, Michigan —

As a staff writer for a local daily newspaper in a county of about 35,000 people, I wrote my own and copyedited others’ news articles, using AP Style on a strict 10 a.m. daily deadline. I took my own photos and created graphics in Photoshop. My primary “beat” was the City of Gladstone (attended and reported on any/all city council meetings or local happenings). I wrote using AP Style on a strict 10 a.m. deadline. I also covered the Escanaba School District, including school board meetings, special events or happenings, and sometimes sports. Sometimes I covered the police/courts beat. Other duties were:

- Pitching story ideas, photograph, background research, attending events, conducting interviews

- Cultivating and maintaining professional relationships with sources, including national, state and local business owners, elected officials, non-profit professionals, and community members

- Utilizing design software to compile the actual layout of the published paper (pagination)

- Using Photoshop, Quark and Adobe Creative Suite to fix and edit photos and create illustrations, figures, diagrams, charts, graphs and infographics

EDUCATION

MICHIGAN STATE UNIVERSITY — East Lansing, Mich.

— Fall 2003 to Spring 2007 — BACHELOR OF ARTS — MAJOR: Communication

MINOR: Business

SPECIALIZATION: Public Relations

-3.6 GPA and Dean's List — Fall 2003 to Spring 2007 (every semester)

-Summer Study Abroad in Paris, France — International & Organizational Comms — Summer 2006

-Alpha Kappa Psi (ΑΚΨ) Professional Business Fraternity — Historian 2007 Public Relations Chair 2008

VOLUNTEERING

ST. JOSEPH’S CATHOLIC PARISH — MEMBER SINCE 2016

“Outreach to Hope” – Grief Support Group Coordinator, Fall 2018 – Spring 2021

WILLISTON ROTARY CLUB — MEMBER SINCE 2021

REFERENCES

RICH McCARTNEY Chief Development Officer at Seattle-Chief Council, Boy Scouts of America

Mobile: 816-***-****

Email: *******.*********@**********.***

LELAND TONG — Owner at Great Plains Women’s Health Center of Williston, ND

Mobile: 701-***-****

Email: ******.****@***.*****.***

BILL GLEN — Owner at Glen Development, LLC (the Landmark Building) of Williston, ND

Mobile: 703-***-****

Email: ****.****@*****.***

ANN KVANDE — Personal Reference of Williston, ND

Mobile: 701-***-****

Email: *********@*****.***

KELLY KAISER— Owner at OK Distributing of Williston, ND Mobile: 701-***-****

Email: ******@******.***

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