Business Development Event Specialist

PATRICIA FORD

(***) *** - ****

MARKETING & EVENT SPECIALIST

**********@*****.*** Bradenton, FL Patricia Ford

ABOUT PATRICIA EXPERIENCE

Budgets and P&Ls

Business Development & Sales Campaign

Strategy & Management Coaching &

Mentoring

Collaboration

Communication Skills

Customer / Member Focused

Creativity (Artistic and Ideas)

Data Analysis

Event Sales, Management & Coordination

Email Marketing

Funnel Management

Google Analytics

Hospitality

Inspiring & Motivating Teams

Integrity

Leadership

Results Oriented

Strategic Thinking

Talent Management

Website Design & Maintenance

ALFRED UNIVERSITY Alfred, NY

BFA, Bachelor of Fine Arts

BA, Bachelor of Psychology

KEY COMPETENCIES

Transforming visions into tangible

achievements, I excel as a dynamic marketing

and sales leader who seamlessly transitioned

into nonprofit leadership. With a proven track

record of driving revenue growth and fostering

relationships, I bring unparalleled dedication

and strategic insight to propel organizations to

new heights of success.

My unwavering commitment to empowering

high performing and inclusive teams in serving

communities ensures sustainable growth and

lasting impact.

In my next opportunity I see myself

spearheading a mission-driven organization with

global reach, where I can leverage my strategic

acumen to make a significant impact while also

driving revenue growth. A role that allows me to

lead cross-functional teams, develop innovative

marketing strategies and cultivate partnerships

with stakeholders to advance the organization's

mission.

OVERVIEW

Marketing 15+ yrs

Sales 15+ yrs

Consultant 10+ yrs

Leadership 5+ yrs

EDUCATION

• Responsible for leading 12-15x marketing clients total revenue $850K+ annually

• Campaign CTRs beating industry averages by 3.93% across campaigns.

• Increases YOY high intent conversions by 22%.

• Strategic domestic & international campaigns delivering overall .77% CTR.

• Impacts ROI based on engagement to reduce marketing costs to maximize reach.

• Developed creative marketing assets to increase, engage, and account for campaign effectiveness. Sales

• Incremental YOY sales per client retention up-sell opportunities $45K - $54K annually.

• Going above and beyond for clients by offering additional specific and significant research.

• Helping in processes that are beyond the scope of client's ability, and offering education, guidance on business growth and strategies.

• Develops presentations for prospective marketing clients. Leadership

• Collaboration with travel & tourism marketing team to attract B2B clients sell marketing solutions.

• Presented SaaS technology software training and workshops.

• Analyzed and presented marketing / sales data to share with the overall results based on business objectives.

• Developed sequencing touch points outline templates for Team to help in organization and efficiencies in prospecting resulting in 33% less time spent in touch point crafting and increased the amount of prospects reached.

Relationship Building

• Build and maintain relationships with internal / external senior leaders and stakeholders.

• Networking and event marketing to support McClatchy's brand in the community. MCCLATCHY / THE BRADENTON HERALD 2014 - PRESENT

Senior Marketing Account Executive, Bradenton, FL

Campaign Strategy & Management

MANATEE COUNTY AUDUBON 2023 - PRESENT

PRESIDENT Bradenton, FL

2022

2021

2015

AWARDS

Recognition Award

Q3 Sales Contest Winner

Chairman Award Winner

Essence Award in Outstanding Sales 2014

ORGANIZATIONS

Manatee County Audubon Society

President & Board Leader

Manatee Chamber of Commerce

Lakewood Ranch Business Alliance

Leadership Manatee Class of 2019

Leadership

• Redesigned non-profit logo and marketing assets so there was consistency in brand.

Brochures, Flyers, Digital Assets, Info-graphics

• Coordinated the rebuild of the website to make it user friendly, informative and included e-commerce store to increase organizations revenue as well as increase memberships.

• Re-established their non-profit status and granted them the ability to accept donations.

• Mended the reputation of the organization which has had a positive impact on membership engagement, increased revenue, partnerships and volunteerism.

• Increased board by 2 additional members.

Conservation Action / Felts Audubon Preserve

• Conservation Events created to encourage volunteers to help in removal of invasive plants on the preserve to remove violations on the property.

• Established short-term and longterm goals for the preserve to work towards which has benefited visitation.

• Collaborated with other non-profits to help in the building of a microforest.

Create a new reason for visitation, increase organizations donations and help in the conservation efforts at the property.

Financial

• Facilitated sale of donated estate to maximize the amount the organization received.

• Balance monthly budgets, submit and pay state quarterly sales taxes, and create annual budgets.

• Created transparent financial and organizational communications for the board and leaders.

• Wrote successful grants to help the organization in financing major conservation initiatives. TECHNOLOGY

Salesforce Hubspot Canva Wordpress Woocommerce Google Analytics Microsoft Office Suite Adobe Creative Buzzboard Admall Certified in Google Search- Display - Video

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