Project Management Strategic Marketing

SHON FROSTAD

**** *. **** **., ******, WA ***** 253-***-**** ***********@*****.***

SUMMARY

• Experienced in implementing strategic marketing, sales forecasting and planning initiatives to drive business growth and increase revenue.

• Experienced in estimating products, materials, labor and freight, responding to RFQ’s and landscape architect requests, reading construction drawings and specifications, and site design using AutoCAD.

• Managed projects from initial sale to successful completion, overseeing all stages of project management.

• Create complete estimates, for large turnkey projects with equipment, freight and installation calculated, as well as for small equipment and parts orders.

• Negotiated contracts, including equipment costs and terms, up to conversion to an order.

• Manage initial and residual sales cycles for the life of the project for numerous projects concurrently.

• Used sales funnels and measurement tools to collect and analyze data to grow accounts for new and existing clients.

• Fostered collaboration with clients and internal teams to devise tailored solutions to meet specific needs.

• Created and conducted executive-level presentations customized to meet the unique requirements of each client.

• Proficient in reading and writing technical documentation, including creating and interpreting construction drawings and technical plans, specifications, and agency compliance requirements. SKILLS

Market research Budgeting

Forecasting & Sales Planning Contract Negotiation

Cold-calling Pipeline Reporting

Virtual & In-person Presentations Scheduling & Logistics Excellent Verbal, Written and Interpersonal Skills Microsoft Office Products WORK HISTORY

Owner, Frostad Design, Inc., Tacoma WA 2024 Mar – Present Design/Build contractor completing projects of various sizes, responsibilities include turnkey project management, sales, blueprint reading, cost estimation, scheduling, team leadership, sub-contractor oversight, problem solving and knowledge of applicable codes and regulations. Proficient in AutoCAD and Microsoft Office.

• Manage projects from start to finish with reduced construction times and costs.

• Communicate and coordinate with all stakeholders – architects, engineers, owners and subcontractors.

• Attention to detail regarding quality control, budgets, safety, and building codes. Sales Consultant, Highwire, Inc., Tacoma WA 2016 Jan – 2024 Mar Eight years in the development, growth and maintenance of key client relationships in WA, OR & AK selling commercial equipment to government entities, schools and contractors, primary partner: Danish manufacturer Kompan. Built a solid customer base through market research, sales funnels using social media outreach, cold calls, customized presentations and trade shows. Quoted, sold and managed dozens of projects simultaneously with a proven track record of surpassing revenue goals, and increasing customer satisfaction and loyalty using strong interpersonal skills.

• Developed and fostered customer relationships within assigned territories of WA, OR & AK.

• Monitored and evaluated sales performance against established sales goals – increased sales by 20% or more annually.

• Maintained a pipeline reporting system for dozens of projects at any given time.

• Created marketing campaigns and sales plans using PowerPoint presentations and promotional materials to target new and existing customers.

• Developed and maintained key customer relationships with a focus on understanding each customers’ unique challenges, needs and goals.

• Negotiated contracts with customers and vendors.

• Designed site-plans to ASTM and CPSC compliance using AutoCAD and Kompan P-Con software. Construction Supervisor/Foreman/Health & Safety Officer, 2003 Oct - 2015 Dec Gencon Pacific Inc., Lakewood, WA

Supervised and lead commercial and military construction projects for this Gencon Pacific – a general contractor specializing in concrete construction, acted as direct liaison between owners, architects and sub-contractors, managed crew schedules directing workflow according to timelines and schedules, acted as on site Health & Safety officer performing training, audits, writing reports and continuous improvement plans.

• Planned short and long-term schedules for project efficiency to completion.

• Managed time, juggling multiple tasks and deadlines to maximize productivity.

• Lead a team using strong communication and organizational skills to motivate and inspire to meet project deadlines.

• Trained staff to ensure both optimal performance and timely project completion - on time and within budget.

• Provided quality control to ensure that product and services met industry requirements and customer expectations.

• Managed projects creating assignments, plans and schedules on daily basis with morning prework meetings. Guest Services Manager, St. Regis Hotel, Princeville, HI Aug1999 - Sept 2003 Lead a team of 45, managed budget, schedules and staff. As a Six-Sigma Greenbelt, implemented the program company-wide, leading and engaging teams cross-functionally within the organization. Utilized skills in customer service, organization, and multitasking, managing a team of guest services employees with the goal of providing a perfect guest experience.

• Communicated effectively with guests and staff to ensure both a superior guest and staff experience.

• Developed and employed a sales-funnel approach to analyze processes and ensure repeat customers.

• Lead a front-of-house staff of 45 to inspire and motivate for the achievement of individual and common goals.

• Lead departmental teams using Six-Sigma to identify best practices, maximize efficiency and increase both staff and guest satisfaction. This included technical writing of processes to achieve a repeated and predictable outcome for the guest experience.

• Prioritized and managed time in a fast-paced, high customer-demand environment. English Instructor, Language House, Inc., Takamatsu, Japan. 1996 Jan - 1998 Sept

• Instructor of business English to adults at company sites in the pharmaceutical, banking, manufacturing, and trading industries.

• Conducted sales presentations to secure new customers and provided instruction to existing clients.

• Effectively connected with small and large groups in a classroom setting.

• Analyzed and organized student data, customizing instruction to meet both short and long- term goals. EDUCATION/CERTIFICATIONS

• Bachelor of Science – Environmental Studies/Urban Planning - The Evergreen State College

• Six Sigma Green Belt Certification

• ISO9000 Certification

• CPSI Certification

VOLUNTEER WORK

• Surfrider Foundation Volunteer and Member - fund-raiser events, beach clean-ups, public outreach.

• Crystal Mountain Ski Patrol –-Winter Emergency Care provider, mountain operations and guest services.

• Crystal Mountain Guest Services – Customer Service specialist on-mountain and at resort base providing mountain tours, traffic and crowd control all with a smile.

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